完形填空

“When a customer enters my store, forget me．He is King, ”said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores．This revolutionary concept 　　1　　 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today．

　　But convincing as that slogan was, 　　2　　 the shopper was cheated out of the crown．　　3　　 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products．Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 　　4　　 number of publications．Now media choice, has 　　5　　 too, and consumers select what they want from a far greater variety of sources－especially with a few clicks of a computer mouse．　　6　　 the Internet, the consumer is finally seizing power．

　　As our survey shows, 　　7　　 has great implications for companies, because it is changing the way the world shops．Many firms already claim to be “customer-driven”or“consumer-centred”．Now their 　　8　　 will be tested as never before．Taking advantage of shoppers’ 　　9　　 will no longer be possible：people will know－and soon tell others, even those without the Internet－that prices in the next town are cheaper or that certain goods are inferior．The Internet is working wonders in 　　10　　 standards．Good and honest firms should benefit most．

完形填空

　　“When a customer enters my store, forget me．He is King, ”said John Wanamaker, who in 1876 turned an abandoned railway station in Philadelphia into one of the world’s first department stores．This revolutionary concept 　　1　　 the face of retailing(零售业)and led to the development of advertising and marketing as we know it today．

　　But convincing as that slogan was, 　　2　　 the shopper was cheated out of the crown．　　3　　 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products．Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 　　4　　 number of publications．Now media choice, has 　　5　　 too, and consumers select what they want from a far greater variety of sources－especially with a few clicks of a computer mouse．　　6　　 the Internet, the consumer is finally seizing power．

　　As our survey shows, 　　7　　 has great implications for companies, because it is changing the way the world shops．Many firms already claim to be “customer-driven” or “consumer-centred”．Now their 　　8　　 will be tested as never before．Taking advantage of shoppers’ 　　9　　 will no longer be possible：people will know－and soon tell others, even those without the Internet－that prices in the next town are cheaper or that certain goods are inferior．The Internet is working wonders in 　　10　　 standards．Good and honest firms should benefit most．