There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging（包装）is the silent but persuading salesman.

　　There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that he is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality”of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

　　Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

　　Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.

　　This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

(1) According to the passage, ________ seems to be able to persuade a consumer to buy the product.

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A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

(2) If a package or a product is round in shape, it can ________.

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A．bring excitement to the consumers

B．attract the consumers' attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

(3) “And the word 'green' today can keep food prices going up.” This sentence suggests that consumers today are ________.

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

(4) It can be inferred from the passage that V8 is a kind of ________.

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阅读理解

　　Halloween is an autumn holiday that Americans celebrate every year. It means“Holy evening”and it comes every October 31, the evening before All-Saints' Day. However, it's really a church holiday; it's a holiday for children.

　　Every autumn, when the vegetables are ready to eat, children pick large orange pumpkins. Then they cut faces in the pumpkins and put lights inside. It looks like there is a person looking out of the pumpkin!

　　The children also put on strange masks and frightening clothes every Haloween. Some children paint their faces to look like monsters(怪物). Then they carry boxes or bags from house to house, they say, “Trick or treat! Money or eat!”The adults put a treatmoney or candy in their bags.

　　Some children think of other people on Halloween. They carry boxes for UNICEF(The United Nations International Children's Emergency Fund). They ask for money to help poor children all around the world. Of cause, every time they help UNICEF, they usually receive a treat for themselves, too.

1．The Americans celebrate All-Saints' Day on ________.

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2．Which of the following can explain the word“pumpkin”?

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A．a kind of round, orange vegetable

B．a kind of round, orange fruit

C．an unusual frightening mask

D．a kind of special clothes

3．On Halloween children do the following things except ________.

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A．they wear strange mask and frightening clothes

B．they paint their faces and carry boxes or bags from door to door

C．they begged from house to house

D．they put candles in the pumpkins

4．What will happen to the money which children have collected from the people?

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A．Some of the money will go to UNICEF.

B．Children will keep the money to their parents.

C．The money will be handed to their parents.

D．The article doesn't say anything about it.

5．The best title for the passage probably is ________.

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完形填空

　　At first I couldn't believe it! There were no 1 in rows; no bells rang; no one had to go to 2 . Although we all lived “in”, 3 made us go to bed at a certain time; there was no “lights out”.

　　The 4 thing was that practically all the students went to class, and very few people stayed up late at night. Only the new people stayed up or 5 class. The new ones always went wild at first, but this never lasted long.

　　The 6 took some getting used to. Our teachers treated us like 7 ; never did we have to 8 “stand up”, “speak out”. I don't 9 one student who didn't try his best.

　　The subjects were the same as those in 10 school, but what a difference in the approach (方式)! For example, in botany (植物学) we had no classes in spring or fall, but instead we 11 two gardens, a vegetable garden and a flower garden. Then in winter we each studied a few 12 things about what we had grown. In math the students built three different kinds of storerooms-small ones 13 , but unusual. They did this instead of having lessons in the classroom. They really had a 14 time too, designing everything, drawing the blueprints, 15 the angles (角度) and so on. I didn't take math. I can't stand it! Besides, I could do the things with numbers. That's 16 ! 17 , I think I am a 18 person for having gone to the school. I can read and write as well as anyone else of my age, and I can think better. That's probably a real big 19 between the free school and regular school—the amount of 20 .

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