China, the world’s largest tobacco producer and consumer, will ban all forms of tobacco promotion by January 2011.

A ban on tobacco advertising has been in place since 1996, but firms have managed to sidestep the rules and promote their brands in other ways such as supporting sporting events, or using their logos without mentioning "cigarettes" on television, radio and in newspapers and magazines.

Xu Guihua, vice-president of China Tobacco Control Association, made the landmark announcement on Monday in Guangghou. She said the country is committed to fulfill its obligations(义务) to the World Health Organization (WHO) Framework Convention on Tobacco Control, of which China formally became a member last January.

However, it is believed that China falls behind other countries in efforts to control the use of tobacco, and the biggest problem is the lack of national laws banning smoking in public areas.

To date, fewer than half the cities have framed rules on smoking bans in some public spaces. Efforts to ban smoking in other areas such as bars and restaurants have been stopped by unwilling owners and managers who fear a loss of business.

Figures from the Ministry of Health show that China has an estimated 350 million smokers, almost a third of the world. Cigarette makers spent more than 1.6 billion yuan to promote their brands last year, according to China Youth Daily. In 2005 the government collected 240 billion yuan in tobacco taxes.

Yang Yah, a researcher with Chinese Center for Disease Prevention and Control, said 12 percent of deaths in China are caused by tobacco related illnesses, and by 2025, that figure will climb to 33 percent.

1. What does the underlined phrase “tobacco promotion” means?

A. All kinds of tobacco advertisements.

B. A ban on smoking in public areas.

C. Tobacco advertisements on TV.

D. The planting of Tobacco.

2. According to Xu Guihua, we can infer that         .

A. China has much difficulty with tobacco control because it benefits a lot from tobacco taxes

B. China became a member of WHO because it succeeded in banning smoking in public areas

C. China is on the top list of countries which make great progress in tobacco control

D. China must keep its promise to ban all forms of tobacco advertising as a member of the WHO

3. Why is it hard to ban smoking in public areas in China?

A. Many people believe they can still live longer although they smoke.

B. It is too difficult for many smokers to give up smoking.

C. Many businessmen in public areas are afraid of losing smoking customers.

D. The government fails to give a heavy fine to those smokers.

4. What’s the population of the world who smoke according to the passage?

A. Over 1,050,000,000.                                  B. Less than 1,000,000,000.

C. About 950,000,000.                             D. About 105,000,000.

5. Which of the following is True according to the passage?

A. It is impossible to find a tobacco advertisement on TV now.

B. Tobacco firms in China have spent much less on advertisement since 1996.

C. One out of three deaths may be caused by smoking related illness in the future.

D. The illness caused by smoking can all be cured with the development of medical science.

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                    C. firms                  D. advertisements

24. A. 1imited                      B. minimum               C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                      D. Apart from

27. A. consumer power         B. product quality        

   C. purchasing habit         D.manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying

“When a customer enters my store, forget me. He is King, ’’said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world’s first department stores. This revolutionary concept __21__ the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.

But convincing as that slogan was, __22__ the shopper was cheated out of the crown. Although manufacturing efficiency increased the variety of goods and lowered prices, people still relied on __23__ to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a __24__ number of publications. Now media choice, has __25__ too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. _26__ the internet, the consumer is finally seizing power.

As our survey shows, __27__ has great implications for companies, because it is changing the way the world shops. Many firms already claim to be “customer-driven” or “consumer-centered”. Now their _28__ will be tested as never before. Taking advantage of shoppers’ __29__ will no longer be possible: people will know—and soon tell others, even those without the internet—that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in __30__ standards. Good and honest firms should benefit most.

21. A. changed                    B. maintained               C. restored                 D. rescued

22. A. in time                      B. in truth                    C. in case                         D. in theory

23. A. radio                      B. TV                   C. firms                    D. advertisements

24. A. 1imited                      B. minimum                C. sufficient               D. great

25. A. disappeared                B. existed                    C. exploded               D. survived

26. A. According to             B. Thanks to                 C. But for                  D. Apart from

27. A. consumer power         B. product quality        

C. purchasing habit           D. manufacturing efficiency

28. A. information                B. investment                C. claims                      D. shops

29. A. generosity                  B. knowledge                C. curiosity                   D. ignorance

30. A. raising                             B. lowering                  C. abandoning               D. carrying