Advertising actually has a dual(双重的)function：to sell，as well as to inform．If you stop to think of it，advertisements(ads)provide information of almost everything in our household and immediate environment，from shampoo to fuel for cars．An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones．Performance，price，value for money，quality and reliability are some of the main features mentioned in ads．

    Yet there is another important side of advertising that should not be forgotten：choice．A number of ads for different brands of the same product，e．g．toothpaste，shampoo or washing powder allow the consumer to choose．Choice is an important part of buying．

    In this busy day and age，there is little time for comparison shopping．To determine which product is the best to buy，and at the most competitive price，consumers these days rely on advertising in its various forms．This saves time and energy and makes shopping easier．

    Few can deny that ads benefit the consumer since they encourage healthy competition．When companies compete for the consumer’s dollar，this is good for the purchaser of the product or service．Advertising tends to increase competition since it informs consumers of what is available．One company’s offer will be either matched or bettered by another company in its advertising．

    It was unheard of ten years ago to buy products directly using a personal computer，but it has become a matter of course for some people to browse(浏览)the Internet，surf  until they find an e commerce site and then select the product．Marketing products has been almost turned upside down by new ways of selling and buying．More than at any time in history，the choice of goods is unlimited．The whole world is a customer’s marketplace．For busy people like you and me，advertisements actually do us a favor．

41．What the writer of this passage wants to tell us most is that―――――――――．

    A．advertisements benefit busy people in many ways

    B  advertisements encourage more business competitions

    C  advertisements provide main features of new products

    D  selling and informing are two functions of advertising

 42．Which is least discussed in the passage as, one of the important sides of advertising?

   A．To inform consumers of new products and services．

    B  To provide consumers with chances to choose．

    C  To increase healthy competition of companies．

    D  To change the way of selling and buying．

 43．The “comparison shopping” refers to the behavior of        ．

    A．comparing and buying a product at the lowest price

    B．comparing and deciding which is the best to buy

    C．relying on advertising and simplifying shopping

    D．buying a product at the least competitive price

 44．Healthy competition benefits consumers because―――――――――．

    A  it helps companies to compete for the market

    B．it gets companies to improve their services

    C．it provides them with the best products and services

    D．it gives them many chances to choose their products

An Australian company, Smart Car Technologies, has developed a system that lets drivers know when they’re speeding．When the technology becomes commercially available, it could help lead-footed drivers avoid tickets and also save lives．The company that developed the product hopes to convince Australian government agencies to put the technology into use in their automobile fleets.

       The product, called Speed Alert, links real-time location data and speed obtained with the help of GPS to a database of posted speed limits stored in a driver’s PDA or programmable mobile phone．The setup of the product does not need to be hooked up to a car’s speedometer．In fact, it is entirely portable．It will also work with newer phones and PDAs that have built-in GPS receivers．If a driver exceeds the speed limit, the speed is shown and an alert sounds.

       Michael Paine, an Australian vehicle design engineer and traffic safety consultant, was hired to analyze the product．He told Live Science that his colleagues in the road safety field are “very enthusiastic” about what they’re now calling “intelligent speed alert.” Other research, according to Paine, shows that 40 percent of all traffic deaths involve speeding．There is also a potentially controversial future use: “Since the system is so portable, it would be easy to make it a requirement for teenage drivers to always use a speed alert device when driving,” Paine said．“The system even has the capability to record speeding violations, so parents can monitor their teenage drivers.”

       The product will soon go on sale in Sydney.

1．What’s the purpose of the new product?

       A．To inform us of the new car system.

       B．To introduce some improvement in cars.

       C．To limit certain drivers to safe driving.

       D．To popularize the built-in car system.

2．Lead-footed drivers refer to the ones        .

       A．who drive too carelessly                                                                                             B．that drive extremely fast

       C．who are partly disabled                                                                                               D．that drive too slowly

3．The second paragraph mainly talks about        .

       A．the project of the built-in product

       B．why the system becomes popular

       C．the functions of GPS in cars

       D．how the product is programmed

4．Which of the following is true of Speed Alert according to Michael Paine?

       A．Most of the traffic deaths can be avoided.

       B．Speeding violations can be easily found out.

       C．The system will excite some teenage drivers.

       D．The product will not be available for adults.

5．What can be the best title of the passage?

       A．Speed Alert and Its Future Use

       B．Progress in Car-making Science

       C．Warning for Adventurous Drivers

       D．New In-Car Device Against Speeding

An Australian company, Smart Car Technologies, has developed a system that lets drivers know when they’re speeding．When the technology becomes commercially available, it could help lead-footed drivers avoid tickets and also save lives．The company that developed the product hopes to convince Australian government agencies to put the technology into use in their automobile fleets.

The product, called Speed Alert, links real-time location data and speed obtained with the help of GPS(全球定位系统) to a database of posted speed limits stored in a driver’s PDA or programmable mobile phone．The setup of the product does not need to be hooked(钩住) up to a car’s speedometer．In fact, it is entirely portable．It will also work with newer phones and PDAs that have built-in GPS receivers．If a driver exceeds（超过） the speed limit, the speed is shown and an alert sounds.

Michael Paine, an Australian vehicle design engineer and traffic safety consultant, was hired to analyze the product．He told Live Science  that his colleagues in the road safety field are “very enthusiastic” about what they’re now calling “intelligent speed alert.” Other research, according to Paine, shows that 40 percent of all traffic deaths involve speeding．There is also a potentially future use: “Since the system is so portable, it would be easy to make it a requirement for teenage drivers to always use a speed alert device when driving,” Paine said．“The system even has the function to record speeding violations(违背), so parents can monitor their teenage drivers.”

The product will soon go on sale in Sydney.

41．What’s the purpose of the new product_______.

A．To inform us of the new car system.     B．To introduce some improvement in cars.

C．To limit certain drivers to safe driving.   D．To popularize the built-in car system.

42．Lead-footed drivers refer to the ones        .

A．who drive too carelessly   B．that drive extremely fast

C．who are partly disabled     D．that drive too slowly

43．The second paragraph mainly talks about        .

A．the project of the built-in product     B．why the system becomes popular

C．the functions of GPS in cars       D．how the product is programmed

44．Which of the following is true of Speed Alert according to Michael Paine?

A．Most of the traffic deaths can be avoided. 

B．Speeding violations can be easily found out.

C．The system will excite some teenage drivers.

D．The product will not be available for adults.

An Australian company, Smart Car Technologies, has developed a system that lets drivers know when they’re speeding．When the technology becomes commercially available, it could help lead-footed drivers avoid tickets and also save lives．The company that developed the product hopes to convince Australian government agencies to put the technology into use in their automobile fleets.

The product, called Speed Alert, links real-time location data and speed obtained with the help of GPS(全球定位系统) to a database of posted speed limits stored in a driver’s PDA or programmable mobile phone．The setup of the product does not need to be hooked(钩住) up to a car’s speedometer．In fact, it is entirely portable．It will also work with newer phones and PDAs that have built-in GPS receivers．If a driver exceeds（超过） the speed limit, the speed is shown and an alert sounds.

Michael Paine, an Australian vehicle design engineer and traffic safety consultant, was hired to analyze the product．He told Live Science  that his colleagues in the road safety field are “very enthusiastic” about what they’re now calling “intelligent speed alert.” Other research, according to Paine, shows that 40 percent of all traffic deaths involve speeding．There is also a potentially future use: “Since the system is so portable, it would be easy to make it a requirement for teenage drivers to always use a speed alert device when driving,” Paine said．“The system even has the function to record speeding violations(违背), so parents can monitor their teenage drivers.”

The product will soon go on sale in Sydney.

41．What’s the purpose of the new product_______.

A．To inform us of the new car system.     B．To introduce some improvement in cars.

C．To limit certain drivers to safe driving.   D．To popularize the built-in car system.

42．Lead-footed drivers refer to the ones        .

A．who drive too carelessly   B．that drive extremely fast

C．who are partly disabled     D．that drive too slowly

43．The second paragraph mainly talks about        .

A．the project of the built-in product     B．why the system becomes popular

C．the functions of GPS in cars       D．how the product is programmed

44．Which of the following is true of Speed Alert according to Michael Paine?

A．Most of the traffic deaths can be avoided. 

B．Speeding violations can be easily found out.

C．The system will excite some teenage drivers.

D．The product will not be available for adults.

   An Australian company, Smart Car Technologies, has developed a system that lets drivers know when they're speeding. When the technology becomes commercially available, it could help lead-footed drivers avoid tickets and also save lives. The company that developed the product hopes to convince Australian government agencies to put the technology into use in their automobile fleets.
The product, called Speed Alert, links real-time location data and speed obtained with the help of GPS to a database of posted speed limits stored in a driver's PDA or programmable mobile phone. The setup of the product does not need to be hooked up to a car's speedometer. In fact, it is entirely portable. It will also work with newer phones and PDAs that have built-in GPS receivers. If a driver exceeds the speed limit, the speed is shown and an alert sounds.
Michael Paine, an Australian vehicle design engineer and traffic safety consultant, was hired to analyze the product. He told Live Science that his colleagues in the road safety field are “very enthusiastic” about what they're now calling “intelligent speed alert.” Other research, according to Paine, shows that 40 percent of all traffic deaths involve speeding. There is also a potentially controversial future use: “Since the system is so portable, it would be easy to make it a requirement for teenage drivers to always use a speed alert device when driving,” Paine said. “The system even has the capability to record speeding violations, so parents can monitor their teenage drivers.”The product will soon go on sale in Sydney.
63．What's the purpose of the new product?
A．To introduce some improvement in cars.
B．To inform us of the new car system.
C．To popularize the built-in car system.
D．To limit certain drivers to safe driving.
64．“Lead-footed” in the first paragraph probably refer to the ones ________.
A．who drive too carelessly   B．that drive too slowly
C．who are partly disabled     D．that drive extremely fast
65．The second paragraph mainly talks about ________.
A．how the product is programmed       B．why the system becomes popular
C．the functions of GPS in cars       D．the project of the built-in product
66．Which of the following would be the best title for the passage?
A．Future Speed Alert    B．New In – Car Device Against Speeding
C．Warning for Adventurous Drivers     D．Progress in Car – making Science