Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 per cent more.

    And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy. Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.

By the first sentence of the passage, the author means that______.                       

A. he is fairly familiar with the cost of advertising

B. everybody knows well that advertising is money consuming

C. advertising costs money like everything else

D. it is worthwhile to spend money on advertising

In the passage, which of the following is not included in the advantage of advertising?  

A. Securing greater fame.         B. Providing more jobs.

C. Improving living standards.    D. Reducing newspaper cost.

According to the author, _____.                                                  

A. the consumers are often fooled by misleading advertising.

B. no advertiser dare promote a product that can't live up to the promise of his advertisement.

C. if an article is consistently advertised, it probably has good value.

D. with advertisements, you have to pay more for the goods or services you need.

From the passage, we can draw a conclusion that____.                                

A. the most importance of advertisements is to lower the cost of many services

B. the twenty-seven Acts of Parliament made misleading advertisements unable to exist

C. advertising assists a rapid distribution of goods, thereby do good to the import at good prices

D. advertising does a lot for the material benefit of the community

Money, or the lack of it, changes everything, and that includes how people will be working out in 2010.

In these belt-tightening times  1  , cost-conscious workouts（锻炼）at home and at the gym topped the list of fitness trends for this year in a survey, followed  2   by shorter, more time-efficient regimens, such as  3   boot camp（强力集中训练） and circuit training.

"People are looking  4   for ways to accomplish as much as possible with as little  5   time and money as necessary," said Cedric X. Bryant, chief science officer of the American Council on Exercise (ACE), which conducted the online poll of fitness professionals.

"Last year money was on the list but this  6   year the majority of the respondents put  7   it as one of the top," he added.

Bryant said some 600 ACE-certified fitness  8   professionals responded to the annual poll  9  , which the non-profit organization has been conducting for a decade.

Other money-saving measures  10  , such as the shift from personal training sessions to small group training  11   classes and in-home workouts  12   using smaller, more portable equipment, also made the list.

"Personal trainers are seeing they've got to respond to market needs  13  . Working with two to four clients at a  14   time they can charge less  15   but still get their hourly fee," Bryant said.

Boot-camp workouts and circuit training, both of which burn  16   calories while building strength and endurance（持久性）, will be among the most popular trends in 2010, as time-constrained（受压制的） consumers  17   seek shorter, more intense activities.

One bright spot is the rise of exergaming-type systems, like Nintendo's Wii Sports, Wii Fit and the PC-based Dancetown. Bryant says the fitness-based video games are turning up  18   in health clubs and senior centers.

Functional training workouts, which are geared to improving the quality of life and the ability to perform everyday tasks, will remain strong  19  , and the use of computerized tracking and online training and scheduling tools will increase  20   in the coming year.

(   ) 1. A. times           B. years            C. centuries        D. societies

(   ) 2. A. caught          B. followed         C. covered      D. conducted

(   ) 3. A. such like       B. in other words   C. such as      D. that is to say

(   ) 4. A. taking          B. developing   C. opening      D. looking

(   ) 5. A. little          B. much             C. many             D. few

(   ) 6. A. that            B. next             C. this             D. previous

(   ) 7. A. manage      B. put          C. try          D. organize

(   ) 8. A. medicine        B. train            C. economy      D. fitness

(   ) 9. A. poll            B. conference   C. observation D. reception

(   ) 10. A. measures       B. procedures   C. policies         D. systems

(   ) 11. A. speaking       B. training         C. exercising       D. processing

(   ) 12. A. work          B. workouts         C. rest             D. race

(   ) 13. A. changes        B. prices       C. needs            D. habits

(   ) 14. A. some           B. no           C. any          D. a

(   ) 15. A. less           B. fewer            C. more             D. much

(   ) 16. A. produce        B. burn             C. cut          D. add

(   ) 17. A. professionals B. students         C. consumers        D. trainers

(   ) 18. A. turning up         B. turning down     C. turning around   D. turning out

(   ) 19. A. weak           B. useful       C. strong       D. possible

(   ) 20. A. decrease       B. appear       C. increase         D. want

Money, or the lack of it, changes everything, and that includes how people will be working out in 2010.

In these belt-tightening times  1  , cost-conscious workouts（锻炼）at home and at the gym topped the list of fitness trends for this year in a survey, followed  2   by shorter, more time-efficient regimens, such as  3   boot camp（强力集中训练） and circuit training.

"People are looking  4   for ways to accomplish as much as possible with as little  5   time and money as necessary," said Cedric X. Bryant, chief science officer of the American Council on Exercise (ACE), which conducted the online poll of fitness professionals.

"Last year money was on the list but this  6   year the majority of the respondents put  7   it as one of the top," he added.

Bryant said some 600 ACE-certified fitness  8   professionals responded to the annual poll  9  , which the non-profit organization has been conducting for a decade.

Other money-saving measures  10  , such as the shift from personal training sessions to small group training  11   classes and in-home workouts  12   using smaller, more portable equipment, also made the list.

"Personal trainers are seeing they've got to respond to market needs  13  . Working with two to four clients at a  14   time they can charge less  15   but still get their hourly fee," Bryant said.

Boot-camp workouts and circuit training, both of which burn  16   calories while building strength and endurance（持久性）, will be among the most popular trends in 2010, as time-constrained（受压制的） consumers  17   seek shorter, more intense activities.

One bright spot is the rise of exergaming-type systems, like Nintendo's Wii Sports, Wii Fit and the PC-based Dancetown. Bryant says the fitness-based video games are turning up  18   in health clubs and senior centers.

Functional training workouts, which are geared to improving the quality of life and the ability to perform everyday tasks, will remain strong  19  , and the use of computerized tracking and online training and scheduling tools will increase  20   in the coming year.

(   ) 1. A. times           B. years            C. centuries        D. societies

(   ) 2. A. caught          B. followed         C. covered      D. conducted

(   ) 3. A. such like       B. in other words   C. such as      D. that is to say

(   ) 4. A. taking          B. developing   C. opening      D. looking

(   ) 5. A. little          B. much             C. many             D. few

(   ) 6. A. that            B. next             C. this             D. previous

(   ) 7. A. manage      B. put          C. try          D. organize

(   ) 8. A. medicine        B. train            C. economy      D. fitness

(   ) 9. A. poll            B. conference   C. observation D. reception

(   ) 10. A. measures       B. procedures   C. policies         D. systems

(   ) 11. A. speaking       B. training         C. exercising       D. processing

(   ) 12. A. work          B. workouts         C. rest             D. race

(   ) 13. A. changes        B. prices       C. needs            D. habits

(   ) 14. A. some           B. no           C. any          D. a

(   ) 15. A. less           B. fewer            C. more             D. much

(   ) 16. A. produce        B. burn             C. cut          D. add

(   ) 17. A. professionals B. students         C. consumers        D. trainers

(   ) 18. A. turning up         B. turning down     C. turning around   D. turning out

(   ) 19. A. weak           B. useful       C. strong       D. possible

(   ) 20. A. decrease       B. appear       C. increase         D. want

Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

_____ money，it remains to be seen whether we can put the idea into practice.

A．Lacking  B．Lacked  C．To lack  D．Having lacked