题目列表(包括答案和解析)
The purpose of the scheme is not to help the employers but _____ work for young people.
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They live on their small farm ____ the family with corn.
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You are careful with your money: you collect all kinds of coupons; look for group-buy deals if you eat out; you don't buy clothes unless in a sale. Does all this make you a wise consumer?
Let's do the math first: you walk into a coffee shop and see two deals for a cup of coffee. The first deal offers 33 percent extra coffee. The second takes 33 percent off the regular price. What's the better deal? Well, they are about the same, you'd think. And you'd be wrong. The deals appear to be equal, but in fact, they are different. Here's the math: Let's say the standard coffee is 10 yuan and let's divide the amount of coffee into three portions(部分). That makes about 3.3 yuan per portion, The first deal gets you 4 portions for 10 yuan (2.5 yuan per portion) and the second gets you 3 portions of coffee for 6.6 yuan (2.2 yuan per portion) and is therefore a better deal.
In a new study published by the Journal of Marketing, participants were asked the same question, and most of them chose the first deal, the Atlantic website reported. Why? Because getting something extra for free feels better than getting the same for less. The applications of this view into consumer psychology(心理) are huge. Instead of offering direct discounts, shops offer larger sizes or free samples.
According to the study, the reason why these marketing tricks work is that consumers don't really know how much anything should cost, so we rely on parts of our brains that aren't strictly quantitative.
There are some traps we should be aware of when shopping. First of all, we are heavily influenced by the first number. Suppose you are shopping in Hong Kong. You walk into Hermes, and you see a 100,000 yuan bag. "That's crazy." You shake your head and leave. The next shop is Gucci, a handbag here costs 25,000 yuan. The price is still high, but compared to the 100,000 yuan price tag you just committed to your memory, this is a steal. Stores often use the price difference to set consumers' expectation. zxxk
Another trap we often fall to Is that we are not really sure what things are worth. And so we use clues(暗示) to tell us what we ought to pay for them. US economist Dan Ariely has done an experiment to prove this. According to the Atlantic, Ariely pretended he was giving a lecture on poetry. He told one group of students that the tickets cost money and another group that they would be paid to attend. Then he informed both groups that thelecture was free. The first group was anxious to attend, believing they were getting something of value for free. The second group mostly declined, believing they were being forced to volunteer for the same event without reward.
What's a lecture on poetry by an economist worth? The students had no idea. That's the point. Do we really know what a shirt is worth ? What about a cup of coffee? What's the worth of a life insurance.policy? Who knows? Most of us don't. As a result, our shopping brain uses only what is knowable: visual(祝觉的) clues, invited emotions, comparisons, and a sense of bargain. We are not stupid. We are just easily influenced.
1.The first paragraph of the passage is intended to
A．ask a question B．introduce a topic
C．give some examples D．describe a phenomenon
2.The writer takes the math for example in Paragraph 2 to show . _.
A．consumers usually fall into marketing traps
B．consumers' expectation is difficult to predict
C．consumers' purchasing power is always changing
D．consumers rely on their own judgment when shopping
3.What consumer psychology is mentioned in the passage?
A．The first number has little influence on which item should be bought.
B．Consumers never use visual clues to decide how much should be paid.
C．Getting something extra for free is better than getting the same for less.
D．Consumers never rely on parts of the brains that aren't strictly quantitative.
4.According to the passage, shops use the following tricks to make more profits EXCEPT .
A．showing price differences B．offering larger sizes
C．providing free samples D．giving direct discounts
5.What can we know from US economist Dan Ariely's experiment?
A．Ariely's free lecture enjoyed popularity among students.
B．The students actually didn't know what the lecture was worth.
C．The second group was willing to be volunteers without reward.
D．The first group was eager to find out the value of Ariely's lecture.
There was once a boy called Mario who loved to have loads of friends. He always 31 off how many friends he had at school. One day his grandfather said to him, “Mario, I 32 you a big bag of popcorn that you don’t have as many friends as you think. I’m sure many of them are nothing more than companions.”
Mario 33 the bet without hesitation. However, he wasn’t sure how to test 34 his schoolmates were real friends or not, so he asked his grandfather. The old man answered, “Wait a minute.” Then the old man left, 35 soon as though carrying something in his hands, but Mario could see 36 there.
“Take it. It’s a very special chair because it’s invisible (看不见). It’s rather 37 to sit on it, but if you take it to school and 38 to sit on it, you’ll activate (激活)its magic and you’ll be able to 39 who your real friends are. ”
Mario, brave and determined, took the 40 and set off for school. At break time he asked everyone to form a(n) 41 , and he put himself in the middle, with his chair. Having difficulty seeing it, Mario tried to sit on it and 42 straight onto his backside. Everyone around him had a pretty good laugh.
“Wait！Let me try again,” Mario said. But again, he missed the seat, 43 more surprised looks and a few catcalls (尖叫，喝倒彩). Mario didn’t 44 and kept trying to sit on the magic chair. But he kept falling onto the ground…until， 45 he tried again but didn’t fall. Looking around, Mario saw three of his best friends 46 him up. Meanwhile, many others he had 47 as friends had done nothing but make 48 of him.
And there, the show 49 to an end. Mario understood that true friends were those who 50 for him, and not just the companions that happened to be passing by. And someone who took joy in his misfortunes (不幸) was even less of a friend.
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US bees operation keeping groups have been attacked seriously by so called Colony （群体）Collapse Disorder．Almost 1/2 of their worker bees have vanished during the past season．This disorder has also been reported in Israel, Europe and South America．Bees fly away from the hive and never return．Sometimes they are found dead; other times they are never found．Many crops and trees depend on pollination^^}） by bees to help them grow．
A new report says a virus may be at least partly responsible for the disorder in honey bee colonies in the United States．This virus is called Israeli acute paralysis virus．It was first found in Israel in 2004．lan Lipkin at Columbia University in New York and a team reported the new findings in Science Magazine．Doctor Lipkin says the virus may not be the only cause．He says it may work with other causes to produce the collapse disorder．
The team found the virus in colonies with the help of a map of honey bee genes that was published last year．They examined thirty colonies affected by the disorder．They found evidence of the virus in twenty-five of them, and in one healthy colony．The next step is further testing of healthy hives．
The researchers suggested that the United States may have imported the disorder in bees from Australia．They say the bees may carry the virus but not be affected．
The idea is that unlike many American bees, the ability of Australian bees to fight disease has not been hurt by the varroa mite．This insect attacks honey bees, which could make the disorder more likely to affect a hive．Australian bee producers object to these suspicions．
And some researchers suspect that bee production in the United States is down mainly because of the weather．Honey bees gather nectar from flowers and trees．The sweet liquid gives them food and material to make honey．But cold weather this spring in the Midwest reduced the flow of nectar in many flowers．Many bees may have starved．Dry weather in areas of the country could also be playing apart．
Wayne Esaias is a NASA space agency scientist who keeps bees in his free time．He lives in central Maryland, where he has found that flowers are blooming a month earlier than they did in 1970, which may be partly responsible for the disorder. Wayne Esaias is organizing a group of beekeepers to document nectar flow around the country.
What is the author’s attitude toward the cause of this disorder?
A．Doubtful. B．Neutral. C．Supportive. D．Negative.
The researchers found the virus sharply by .
A．studying the published Science Magazine
B．researching the causes of bee death
C．examining some affected colony
D．exploring a connected chart
The passage is mainly developed by .
A．presenting the effect and analyzing its causes
B．making comparisons between two countries
C．providing data and examples
D．following the time order
How many possibilities may be involved in the bee disorder according to the passage?
A．Three B．Four C．Five D．Six
From the passage we can infer that .
A．American bees are more likely to defend themselves against hurt from other insects than Australian ones
B．A collection of plants production in U.S ay be influenced by the bee disorder
C．Israeli acute paralysis virus should be responsible for the disorder
D．The solution to the disorder will be found eventually
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