I prefer a flat in Inverness to       in Perth , because I want to live near my Mom’s .

A. one     B. that         C. it       D. this

【详解】考查代词的用法。one表示泛指，相当于“a(an)+名词”，代替的是同类事物中的“一个”；that表示特指，相当于“the+名词”；it所代替的是前面提到过的同一事物；this表示近指。故选答案A。

             
C
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."
The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.
66. Which of the following statements can be the best title for this passage?
A. Reading the Mind of the Market.    
B. Influencing the Customers’ Choice.
C. Influencing the Style of Advertising.      
D. Experimenting with the Way to Foretell
67. Why do the Harvard researchers use scientific technology in the experiments?
A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.
B. Because they don’t trust the findings already done by other researchers.
C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.
D.Because they think the marketing strategies can actually be changed after the experiments.
68. According to the passage, which of the following is NOT true?
A. People sometimes hide their true feelings when questioned by the marketing surveyors.
B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.
C. Harvard researchers have found some relation between people’s brain and future behavior.
D. Many large companies finance the Harvard group’s further investigations.
69. What does “to speak to” in the 2nd paragraph mean?
A. To communicate with. B. To say to.    C. To talk to.      D. To respond to.
70. The last sentence of the passage implies that ___________.
A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.
B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.
C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.
D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

四．写出下列单词的英文：(每小题0.5分，共25分)

1.福利 n.                            2.尊重 vt. & n.                  3. 鼓舞vt.

4.运动; 战役n.                   5.支持 vt. & n.                     6.(偶然)遇见 phr.

7.观察；观测 v.            8.递送；生（小孩）v.               9.娱乐 n.

10.蔑视；瞧不起 phr.  11.查阅；谈到 phr..                   12.值得做的 a.

13.考虑周到的 a.         14.  紧急情况 n.                 15.  学会；学院 n.

16.专家 n.                          17.  过着……的生活phr.    18.  举动 n.

19.仁慈 n.                          20.  比率 n.                               21.  直言的；坦诚 a.

22.连接；关系 n.         23.  争论 v.                       24.   窝 n.

25.谦虚的 a.          26. 晒黑 a.                              27.  斗争,拼搏,努力vt.&vi.

28.产量,输出n.                   29.使变大,伸展,阐述vt.&vi.       30.循环,流传vt.&vi.

31.摆脱,除去phr.         32.  对……感到满意phr.    33.  配备,装备vt.&vi.

34.宁愿,宁可phr.         35.  集中（注意力）于phr. 36.  谷物,粮食,颗粒n.

37.输出,出口vt.&vi.            38.  工作；职业 n.                    39.  数据；统计 n.

40.有机的,器官的adj.   41.  化学的,关于化学的adj.       42.  肥料,化肥n.

43.使迷惑,使为难vt.    44.  矿物,矿石n.                 45.  幸亏；由于phr.

46.减少,缩减vt.                  47.  使……免受(影响)phr.   48.  总结,摘要n.

49.营养,滋养,食物n.    50.  评论；议论 n.vt.&vi.

第三节：阅读理解（共20小题，每题2.5分，满分50分）

阅读下列短文，从每题所给的四个选项中，选出最佳答案

   A couple of years ago, I received a $ 600 insurance dividend (保险股息).Sitting at the kitchen table, my wife and I discussed what we might do with the money. I realized now that the refrigerator overheard our talk. The very next day it went wrong. The repairman told us we needed a new unit. Cost:$600. Not long after that, we got a refund（赔偿金）from the shop, enough to pay for a trip to Mexico. “I’ve something to tell you,” I said to my wife in a low voice. “How about the living-room?” she suggested. I remembered the color TV set was there. “No, not there. Let’s go out.” I showed her the check as we stood on the driveway. We held each other excitedly and hardly noticed the rain. My car was parked within5 meters. I didn’t think anything about it at the time. As I started for the airport the next day, the car began making strange sounds. Changing the engine cost about $ 1, 000.

Then I looked through our financial records. I discovered that during the last ten years we spent all our “found money” repairing a hot water heater, a television and a stove.

I never mention money in front of our mechanical equipment. But if this article is published and I am paid for, the word processor（文字信息处理机）is going to go for sure. It’ll know.

1. What went wrong first as the writer’s?

   A. The refrigerator          B. The stove

   C. The TV set              D. The engine of the car

2. What has been repaired and still remains all right?

   A. The car                 B. The color TV set

   C. The stove               D. The hot water heater

3. Which statement is wrong according to the passage?

A.There are many pieces of modern equipment in the writer’s home

B.The writer often discusses with his wife on how to spend their money.

C.The writer has gone into a lot of trouble to repair his things

D.The writer’s refrigerator can overhear him

Parents often believe that they have a good relationship（关系）with their teenagers. But last summer, Joanna and Henry noticed a change in their older son: suddenly he seemed to be talking more to his friends than to his parents. “The door to his room is always shut,” Joanna noted.

Tina and Mark noticed similar changed in their 14-year-old daughter. “She used to cuddle up (蜷伏) with me on the sofa and talk,” said Mark. “Now we joke that she does this only when she wants something. Sometimes she wants to be treated like a little girl and sometimes like a young lady.”

Before age 11, children like to tell their parents what’s on their minds. “In fact, parents are first on the list,” said Michael Riera, author of Uncommon Sense for Parents with Teenagers. “This completely changes during the teen years,” Riera explained. “They talk to their friends first, then maybe their teachers, and their parents last.”

Parents who know what’s going on in their teenagers’ lives are in the best position to help them. To break down the wall of silence, parents should create chances to understand what their children want to say, and try to find ways to talk and write to them. And they must give their children a mental break(休息), for children also need freedom, though young. Another thing parents should remember is that to be a friend, not a manager, with their children is a better way to know them.

1.“The door to his room is always shut” suggests that the son ______.

2. What troubles Tina and Mark most is that _____.

3. Which of the following best explains “the wall of silence” in the last paragraph?

4.What can be learned from the passage?