The saying that children don’t like reading any more has been proved untrue. A new study finds that 75 percent of kids between five and 17 say that although they love technology, they still want to read books．

       The Kids & Family Reading Report also says that 62 percent of kids prefer reading printed books rather than those on a computer．At the same time, those who search an author’s website or use the Internet to find books by a particular author, are more likely to read books for fun every day．

       The study also once again proves that the time kids spend reading books for fun decreases after the age of eight and continues to drop through the teen years．The report is a follow-up to a 2006 study．But this time the focus is on the role of technology and when kids’ interest in reading starts to drop．

       “Despite the fact that after the age of eight more children go online daily than read for fun daily, high frequency Internet users are more likely to read books for fun every day,” says Heather Carter, a writer of the report．

       One in four kids between five and 17 say they read books for fun every day and more than half of kids say they read books for fun at least two to three times a week．One of the key reasons kids say they don’t read more often is that they have trouble finding books they like - a requirement that parents underestimate(低估)．

       The study also finds that parents have a strong influence on kids’ reading, but only about half of all parents begin reading to their kids before their first birthday．The percent of children who are read to every day drops from 38 percent among five-to eight-year-olds to 23 percent among nine-to 11-year-olds - exactly the same time that kids’ daily reading for fun starts to drop．

       “Parents’ engagement in their child’s reading from birth all the way through the teen years can have a great influence on how often their children read and how much they enjoy reading,” adds Carter．

What can we learn from the text?

       A．Children don’t like reading any more after the age of 8.

       B．Most children like reading as well as going online.

       C．All kids like reading e – books instead of printed ones.

       D．Most children like going online instead of reading.

It can be inferred from the passage that        .

       A．the study of kids’ reading has been made before

       B．most parents begin reading to their kids from their birth

       C．all kids like to get information using the Internet

       D．nowadays all children still like to read books

Which of the following is true according to the text?

       A．The kids who often go online don’t like reading books.

       B．Parents should teach their kids reading from an early age.

       C．Sometimes it is difficult for kids to get the books they like.

       D．When kids get older, parents spend more time with them.

According to the text,        contributes a lot to children’s interest in reading.

       A．the Internet             B．parents’ engagement

       C．short supply of books      D．new technology

What’s the best title of the passage?

       A．Do kids still like reading?       B．Kids’ interest in reading drops

       C．New technology on kids’ reading    D．Parents’ influence on kids’ reading

The saying that children don’t like reading any more has been proved untrue. A new study finds that 75 percent of kids between five and 17 say that although they love technology, they still want to read books．
The Kids & Family Reading Report also says that 62 percent of kids prefer reading printed books rather than those on a computer．At the same time, those who search an author’s website or use the Internet to find books by a particular author, are more likely to read books for fun every day．
The study also once again proves that the time kids spend reading books for fun decreases after the age of eight and continues to drop through the teen years．The report is a follow-up to a 2006 study．But this time the focus is on the role of technology and when kids’ interest in reading starts to drop．
“Despite the fact that after the age of eight more children go online daily than read for fun daily, high frequency Internet users are more likely to read books for fun every day,” says Heather Carter, a writer of the report．
One in four kids between five and 17 say they read books for fun every day and more than half of kids say they read books for fun at least two to three times a week．One of the key reasons kids say they don’t read more often is that they have trouble finding books they like - a requirement that parents underestimate(低估)．
The study also finds that parents have a strong influence on kids’ reading, but only about half of all parents begin reading to their kids before their first birthday．The percent of children who are read to every day drops from 38 percent among five-to eight-year-olds to 23 percent among nine-to 11-year-olds - exactly the same time that kids’ daily reading for fun starts to drop．
“Parents’ engagement in their child’s reading from birth all the way through the teen years can have a great influence on how often their children read and how much they enjoy reading,” adds Carter．
【小题1】What can we learn from the text?

The saying that children don’t like reading any more has been proved untrue. A new study finds that 75 percent of kids between five and 17 say that although they love technology, they still want to read books．

       The Kids & Family Reading Report also says that 62 percent of kids prefer reading printed books rather than those on a computer．At the same time, those who search an author’s website or use the Internet to find books by a particular author, are more likely to read books for fun every day．

       The study also once again proves that the time kids spend reading books for fun decreases after the age of eight and continues to drop through the teen years．The report is a follow-up to a 2006 study．But this time the focus is on the role of technology and when kids’ interest in reading starts to drop．

       “Despite the fact that after the age of eight more children go online daily than read for fun daily, high frequency Internet users are more likely to read books for fun every day,” says Heather Carter, a writer of the report．

       One in four kids between five and 17 say they read books for fun every day and more than half of kids say they read books for fun at least two to three times a week．One of the key reasons kids say they don’t read more often is that they have trouble finding books they like - a requirement that parents underestimate(低估)．

       The study also finds that parents have a strong influence on kids’ reading, but only about half of all parents begin reading to their kids before their first birthday．The percent of children who are read to every day drops from 38 percent among five-to eight-year-olds to 23 percent among nine-to 11-year-olds - exactly the same time that kids’ daily reading for fun starts to drop．

       “Parents’ engagement in their child’s reading from birth all the way through the teen years can have a great influence on how often their children read and how much they enjoy reading,” adds Carter．

1.What can we learn from the text?

       A．Children don’t like reading any more after the age of 8.

       B．Most children like reading as well as going online.

       C．All kids like reading e – books instead of printed ones.

       D．Most children like going online instead of reading.

2.It can be inferred from the passage that        .

       A．the study of kids’ reading has been made before

       B．most parents begin reading to their kids from their birth

       C．all kids like to get information using the Internet

       D．nowadays all children still like to read books

3.Which of the following is true according to the text?

       A．The kids who often go online don’t like reading books.

       B．Parents should teach their kids reading from an early age.

       C．Sometimes it is difficult for kids to get the books they like.

       D．When kids get older, parents spend more time with them.

4.According to the text,        contributes a lot to children’s interest in reading.

       A．the Internet             B．parents’ engagement

       C．short supply of books      D．new technology

5.What’s the best title of the passage?

       A．Do kids still like reading?       B．Kids’ interest in reading drops

       C．New technology on kids’ reading    D．Parents’ influence on kids’ reading

Despite the fact that businesses believe celebrities（著名人士）have a lot of pull with regard to the buying trends of consumers，researchers have discovered that this does not seem to be the case．British and Swiss researchers conducted a study showing that advertisements featuring endorsements（认可）by celebrities like David Beckham and Scarlett Johansson are not as effective as those by ordinary people．The difference is that regular people prefer to purchase goods that are bought by other regular people．

In a sample of 298 university students，researchers presented a magazine advertisement for a digital camera that included an endorsement by an imaginary student saying the camera was “hot” and his “preferred choice” The same advertisement was shown to other students, but with a difference：the camera was endorsed by a famous person in Germany．The researchers also measured how important it was for consumers that the purchased products make a good impression on others．

While the students said that both advertisements were beneficial，the one made by the student topped the celebrity one if students aimed to impress others with their purchases．More than half of the students，who admitted to purchasing products that would impress others, said they were influenced by the student advertisement．Only 20％said the celebrity one would affect their buying decision．For those who do not buy to impress，only 5％focused on the student advertisement．

Professor Brett Martin from the University of Bath's School of Management，explained that the findings can be used not only in Germany，but in other countries as well．“Our research questions whether celebrities are the best way to sell products，”said Mr. Martin．“Celebrities can be effective but we found that many people were more convinced by an endorsement from an ordinary person．This is because many people feel a need to keep up with the Jones when they buy．”

56．The underlined word “pull” in the first paragraph means______________．

A．physical force    B．influence    C．value       D．communication

57．According to the research, common consumers tend to buy fashionable products endorsed by__________.

A．people who resemble them

B．common people whom they know nothing about

C．a person who doesn't buy to impress others

D．famous persons

58．Those who don't want to buy a product to impress others ________________．

A．are less interested in the celebrity advertisement

B．are actually influenced by neither of the advertisements

C．are mostly affected by the student advertisement

D．pay less attention to the student advertisement

59．The passage mainly wants to tell us that___________________．

A．celebrity endorsements fail to have expected effect

B．companies spend too much money in advertising with celebrities

C．student's ads are more reliable than celebrity ones

D．companies can't keep up with the buying trend

A. Surround Yourself with English

B. Listen to English Music

C. Log on the English website

D. Watch English Films

E. Use all of your Resources

F. Speak without Fear

61________                          

The biggest problem most people face in learning a new language is their own fear. They worry that they won’t say things correctly or that they will look stupid so they don’t talk at all.  Don’t do this.  The fastest way to learn anything is to do it – again and again until you get it right.  Like anything, learning English requires practice. Don’t let a little fear stop you from getting what you want.

62 ________

Even if you study English at a language school it doesn’t mean you can’t learn outside of class.  Using as many different sources, methods and tools as possible, will allow you to learn faster.  There are many different ways you can improve your English, so don’t limit yourself to only one or two. The internet is a fantastic resource for virtually anything, but for the language learner it's perfect.

63__________

The absolute best way to learn English is to put yourself in it. Take notes in English, put English books around your room, listen to English language radio broadcasts, watch English news, movies and television. Speak English with your friends whenever you can. The more English material that you have around you, the faster you will learn and the more likely it is that you will begin “thinking in English.”

64 _________

This is not only a fun way to learn but it is also very effective. By watching English movies (especially those with English subtitles) you can expand your vocabulary and hear the flow of speech from the actors. If you listen to the news you can also hear different accents.

65________

Another very effective method of learning English is singing. In fact, it is often used as a way of improving comprehension. The best way to learn is to get the lyrics (words) to the songs you are listening to and try to read them as the artist sings. There are several good internet sites where one can find the words for most songs. This way you can practice your listening and reading at the same time.