Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.

People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.

When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.

When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.

By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.

A. suggest that customers believe what commercials say deeply

B. show readers the American idea on good customer service

C. express all the stores pay much attention to the customers

D. persuade readers to choose the stores with ads correctly

In the USA, what may you do at first if you want to do some shopping?

A. To visit a professional street with lots of similar stores.

B. To compare prices in many shops in the same street.

C. To make phone calls and get better shopping choices.

D. To receive other customers’ answers to the questions.

The underlined words “a breeze” in Para.3 most probably means _________.

A. an easy job　　 B. a trouble　　           C. a funny thing　　     D. a boring task

Which of the followings shows American stores offer convenience to customers in this passage?

A. The store clerks don’t usually sit around watching TV or playing cards.

B. Some stores offer price bargain to the customers like a yard sale.

C. The clerks give customers a smile and a warm “thank you” after paying.

D. Some stores open new checkout lanes when the lanes are crowded.

Which of the following can be the best title of this passage?

A. Customer Service in America                 B. Excellent Stores in America

C. Shopping Rules in America                    D. Being King or Queen in America

—I need to advertise for a roommate for next term.

—_______? Mary is interested.

A. Why bother　　　　　　　　　　　　　　　　　　　　　　　　 B. Why not

C. So what　　　　　　　　　　　　　　　　　　　　　　　　　　 D. What for

Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.

People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.

When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.

When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.

1. By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.

A. suggest that customers believe what commercials say deeply

B. show readers the American idea on good customer service

C. express all the stores pay much attention to the customers

D. persuade readers to choose the stores with ads correctly

2.In the USA, what may you do at first if you want to do some shopping?

A. To visit a professional street with lots of similar stores.

B. To compare prices in many shops in the same street.

C. To make phone calls and get better shopping choices.

D. To receive other customers’ answers to the questions.

3.The underlined words “a breeze” in Para.3 most probably means _________.

A. an easy job　　 B. a trouble　　           C. a funny thing　　     D. a boring task

4.Which of the followings shows American stores offer convenience to customers in this passage?

A. The store clerks don’t usually sit around watching TV or playing cards.

B. Some stores offer price bargain to the customers like a yard sale.

C. The clerks give customers a smile and a warm “thank you” after paying.

D. Some stores open new checkout lanes when the lanes are crowded.

5.Which of the following can be the best title of this passage?

A. Customer Service in America                     B. Excellent Stores in America

C. Shopping Rules in America                           D. Being King or Queen in America

Would you like to be a king or queen? To have people waiting on you hand and foot? Many Americans experience this royal treatment every day. How? By being customers. The American idea of customer service is to make each customer the center of attention. Need proof? Just listen to the commercials. Most of them sound like the McDonald’s ad: “We do it all for you.” Actually, not all stores in America roll out the red carpet for their customers. But wherever you go, good customer service means making customers feel special.

People going shopping in America can expect to be treated with respect from the very beginning. Most places don’t have a “furniture street” or a “computer road” which allow you to compare prices easily. Instead, people often “let their fingers do the walking” through the store hot lines. From the first “hello”, customers receive a satisfying response to their questions. This initial contact can help them decide where to shop.

When customers get to the store, they are treated as honored guests. Customers don’t usually find store clerks sitting around watching TV or playing cards. Instead, the clerks greet them warmly and offer to help them find what they want. In most stores, the clear signs that label each department make shopping a breeze. Customers usually don’t have to ask how much items cost, since prices are clearly marked. And unless they’re at a flea market or a yard sale, they don’t bother trying to bargain.

When customers are ready to check out, they find the nearest and shortest checkout lane. But as Murphy’s Law would have it, whichever lane they get in, all the other lanes will move faster. Good stores open new checkout lanes when the lanes get too long. Some even offer express lanes for customers with 10 items or less. After they pay for their purchases, customers receive a smile and a warm “thank you” from the clerk. Many stores even allow customers to take their shopping carts out to the parking lot. That way, they don’t have to carry heavy bags out to the car.

1. By quoting (引用) the McDonald’s ad: “We do it all for you”, the author intends to_______.

A. suggest that customers believe what commercials say deeply

B. show readers the American idea on good customer service

C. express all the stores pay much attention to the customers

D. persuade readers to choose the stores with ads correctly

2. In the USA, what may you do at first if you want to do some shopping?

A. To visit a professional street with lots of similar stores.

B. To compare prices in many shops in the same street.

C. To make phone calls and get better shopping choices.

D. To receive other customers’ answers to the questions.

3. The Underlined words “a breeze” in Para.3 most probably means _________.

A. an easy job　　  B. a trouble　　    C. a funny thing　　    D. a boring task

4. Which of the followings shows American stores offer convenience to customers in this passage?

A. The store clerks don’t usually sit around watching TV or playing cards.

B. Some stores offer price bargain to the customers like a yard sale.

C. The clerks give customers a smile and a warm “thank you” after paying.

D. Some stores open new checkout lanes when the lanes are crowded.

With the start of BBC World Service Television, millions of viewers in Asia and America can now watch the Corporation's news coverage, as well as listen to it.  
And of course in Britain listeners and viewers can tune in to two BBC television channels, five BBC national radio services and dozens of local radio station. They are brought sport, comedy, drama, music, news and current affairs, education, religion, parliamentary coverage, children's programmes and films for an annual license fee of ￡83 per household.
It is a remarkable record, stretching back over 70 years - yet the BBC's future is now in doubt. The Corporation will survive as a publicly-funded broadcasting organization, at least for the time being, but its role, its size and its programmes are now the subject of a nation-wide debate in Britain.
The debate was launched by the Government, which invited anyone with an opinion of the BBC - including ordinary listeners and viewers - to say what was good or bad about the Corporation, and even whether they thought it was worth keeping. The reason for its inquiry is that the BBC's royal charter runs out in 1996 and it must decide whether to keep the organization as it is, or to make changes.
Defenders of the Corporation - of whom there are many - are fond of quoting the American slogan. If it ain't broke, don't fix it. The BBC ain't broke, they say, by which they mean it is not broken (as distinct from the word broke, meaning having no money), so why bother to change it?
Yet the BBC will have toks5u change, because the broadcasting world around it is changing. The commercial TV channels － ITV and Channel 4－ were required by the Thatcher Government's Broadcasting Act to become more commercial, competing with each other for advertisers, and cutting costs and jobs. But it is the arrival of new satellite channels - funded partly by advertising and partly by viewers' subscriptions - which will bring about the biggest changes in the long term.
56. The world famous BBC now faces ________.
A. the problem of new coverage　　               B. an uncertain prospect
C. inquiries by the general public　                D. shrinkage of audience
57. In the passage, which of the following about the BBC is not mentioned as the key issue?
A. Extension of its TV service to Far East.
B. Programmes as the subject of a nation-wide debate.
C. Potentials for further international co-operations.
D. Its existence as a broadcasting organization.
58. The BBC's royal charter （line 4, paragraph 4） stands for ________.
A. the financial support from the royal family      B. the privileges granted by the Queen
C. a contract with the Queen  　　                      D. a unique relationship with the royal family
59. The foremost reason why the BBC has to readjust itself is no other than ________.　　　　　　　　
A. the emergence of commercial TV channels
B. the enforcement of Broadcasting Act by the government
C. the urgent necessity to reduce costs and jobs
D. the challenge of new satellite channels