Advertisers Perform a Useful Service to the Community

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished(完成的,实现的)through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

1. What is main idea of this passage?

A. Advertisement.    

B. The benefits of advertisement.

C. Advertisers perform a useful service to communities.   

D. The costs of advertisement.

2. The attitude of the author toward advertisers is

A. appreciative.    B.  trustworthy.   

C. critical.     D.  dissatisfactory.

3. Why do the critics criticize advertisers?

A. Because advertisers often brag. 

B. Because critics think advertisement is a “waste of money”.

C. Because customers are encouraged to buy more than necessary. 

D. Because customers pay more.

4. Which of the following is Not True?

A. Advertisement makes contribution to our pockets and we may know everything.

B. We can buy what we want.

C. Good quality products don’t need to be advertised.

D. Advertisement makes our life colorful.

5. The passage is_______________

A. Narration.     B.  Description.

C. Criticism.     D.  Argumentation.

[1]Listening is one of the most important skills we can ever learn and an essential part of communication; not only does it help you to build close relations with other people, it’s also away of showing respect for others, When people feel respected, it’s very easy to build long, happy relationships , We all know people who are really had listeners, They love the sound of their own voices so much that you can’t get a chance to speak ,What’s important is active listening; paying attention, and then demonstrating your understanding of a conversation by repeating key points in your responses, People just want to feel like they are understood, Here are some ways to improve you listening skills.

[2]never talk over people

This shows a real lack of respect ,By talking over someone what you’re basically saying is “I don’t care what you’re saying—what I have to say is more important”.

[3]Don’t finish other people’s sentences.

I used to do this a lot thinking I was helpfully finishing people’s sentences for them, Wrong, Research has shown by doing this you are discouraging the other person because you are taking control of the conversation, so bite you tongue !

[4]Paraphrase（改述）

If you want to show that you have really understood someone, then paraphrasing is a great too1, All you have to do is repeat back to someone what they have just said , before you comment yourself, Here’s an example：“So Barney ,what I’m hearing is that results are the number one objective for you fight now and we need to find some fast solutions for you?”

[5]Listen actively

Focus on active listening instead of passive listening , The difference is that active listening means you engage and respond to the other person based on what they have said while passive listening is simply the act of listening           

[6]Maintain eye contact

By looking at the other person in the eye , you are proving that you’ re interested in what they’re saying , This also keeps you focused and less distracted (思想不集中的)

1.What is main idea of the passage?(no more than 10 words)

2.Why is listening an essential part of communication?(no more than 15 words)

3.What does the underlined phrase in Paragraph 3 mean in English?

4.Fill in the blank in Paragraph 5 with proper words to complete the sentence(no more than 10 words)

5.What does the writer advocate to do for your listening skills according to the text?(no more than 3 words for each)

①                                                                           

②                                                                           

③                                                                           

Passage three(Advertisers Perform a Useful Service to the Community)
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
1.What is main idea of this passage?
A.  Advertisement.  
B.  The benefits of advertisement.
C.  Advertisers perform a useful service to communities.
D.  The costs of advertisement.
2.The attitude of the author toward advertisers is
A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.
3.Why do the critics criticize advertisers?
A.  Because advertisers often brag.
B.  Because critics think advertisement is a “waste of money”.
C.  Because customers are encouraged to buy more than necessary.
D.  Because customers pay more.
4.Which of the following is Not True?
A.  Advertisement makes contribution to our pockets and we may know everything.
B.  We can buy what we want.
C.  Good quality products don’t need to be advertised.
D.  Advertisement makes our life colorful.
5.The passage is
A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

Passage three(Advertisers Perform a Useful Service to the Community)

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. ‘It’s iniquitous,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine.  What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

1.What is main idea of this passage?

A.  Advertisement.  

B.  The benefits of advertisement.

C.  Advertisers perform a useful service to communities.

D.  The costs of advertisement.

2.The attitude of the author toward advertisers is

A.  Appreciative.     B.  Trustworthy.   C.  Critical.    D.  dissatisfactory.

3.Why do the critics criticize advertisers?

A.  Because advertisers often brag.

B.  Because critics think advertisement is a “waste of money”.

C.  Because customers are encouraged to buy more than necessary.

D.  Because customers pay more.

4.Which of the following is Not True?

A.  Advertisement makes contribution to our pockets and we may know everything.

B.  We can buy what we want.

C.  Good quality products don’t need to be advertised.

D.  Advertisement makes our life colorful.

5.The passage is

A.  Narration.     B.  Description.       C.  Criticism.         D.  Argumentation.

    Today, roller skating is easy and fun. But a long time ago, it wasn’t easy at all. Before 1750, the idea of skating didn’t exist. That changed because of a man named Joseph Merlin. Merlin was a person who liked playing the violin and was full of ideas and dreams. People called him a dreamer.

One day Merlin received an invitation to a fancy dress ball (化装舞会). He was very pleased and a little excited. As the day of the party came near, Merlin began to think how to make a grand  entrance at the party. He came up with an idea. He thought everyone would be attracted by him if he could skate into the room.

Merlin tried different ways to make himself roll. Finally, he decided to put two, wheels under each shoe. These were the first rolled skates. Merlin was very proud of his invention and dreamed of arriving at the party on wheels while playing the violin.

　　On the night of the party Merlin rolled into the room, playing the violin. Everyone was amazed to see this. There was just one problem. Merlin had no way to stop his roller skates. Suddenly he ran into a huge mirror hanging on the wall. It fell down and broke into pieces. Nobody forgot Merlin's entrance for a long time.

60．The passage is mainly about_______.

A．a strange man   　　       

B．an unusual party

　　 C．how roller skating started

　　 D．how people held parties in the 18th century

61．People thought Merlin was a dreamer because he________.

         A．often gave others surprises      B．was a gifted musician

         C．invented the roller skates D．was full of imagination

62．Merlin put wheels under his shoes to_________.

         A．impress the party guests  B．arrive at the party sooner

         C．test his invention                D．show his skill in walking on wheels

63．What is main point the writer is trying to make in the last paragraph?

        A．The roller skates needed further improvement.

         B．The party guests took Merlin for a fool.

         C．Merlin succeeded beyond expectation.

         D．Merlin got himself into trouble.