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For nearly half a century, Mary Lasker, who died last week at 93, was America's leading crusader (社会活动参与者) against cancer. Yet much of the money she used to fight the disease came from a product which is now considered as a cancer cause—the cigarette.
Her fortune first took shape in 1992 when advertising genius Albert Lasker was trying to raise American Tobacco Co. sales.“Get women to smoke”, a friend suggested,“and you'll double your market.”Lakser hired actresses and opera singers to support Lasker Strikes. For women worried about extra pounds, he coined the word,“Reach for a Lucky instead of a Sweet.”Lucky Strike sales increased 312 percent in a year.
By the time he met Mary Woodard in 1939, Lasker was one of America's richest men, thanks to Luckier and ads that brought in orange juice, facial tissue and sanitary napkins.“What do you want most out of life?”he asked her. She replied,“To help to develop the research in cancer, tuberculosis (结核病) and the major diseases.”They got married, and in 1942 she persuaded him to retire and devote his time and money to philanthropy (慈善业), especially medical research, which then had little private funding (利息) and almost not any support from the government.
Albert's 1952 cancer death left Mary with one goal: a cancer cure. She sold off several painting—Matisses, Renoirs and Van Goghs—and gave the money to researchers. For ten years, she managed to persuade to give a high position to the National Institutes of Health. Result: NIT's funding rises quickly from $ 2.4 million in 1954 to nearly $ 11 billion in 1994. Richard Nixon, moved and encouraged by Lasker, declared a $ 100 million“War on cancer”and promised a cancer vaccine (疫苗) by 1976. That proved a different goal, but research has scored advances against several cancers. And Mary Lasker's advice remains a laboratory watchword:“If there are no leads, let us make them.”
1.The words“Reach for a Lucky instead of a Sweet”were coined by Albert Lasker for the purpose of ________.
[ ]
A.tempting(劝诱)women to smoke so as to lose weight
B.persuading women not to eat sweets
C.telling women to smoke Lucky Strikes only
D.advertising Lucky Strikes
2.Albert gained his fortune by ________.
[ ]
A.selling orange juice
B.producing facial tissue and napkins
C.running tobacco businesses
D.none of the above
3.The money Mary used to fight cancer was from ________.
[ ]
A.The Lucky Strikes Co.
B.the government
C.her husband
D.her parents
4.Mary Lasker died ________.
[ ]
A.of cancer
B.from poverty
C.of T. B.
D.not mentioned in the passage
Stephen Hawking was born in Oxford, England, on January 8, 1942. At the age of 17, he entered University College, Oxford. He wanted to study mathematics, but took up the study of physics when math was unavailable. He received a Ph.D. in physics despite being diagnosed (诊断) with Ameliotrophic Lateral Sclerosis (肌萎缩性脊髓侧索硬化症) while at Oxford in 1963. In 1985 he became ill with pneumonia (肺炎), and since then has required 24-hour nursing. Dr. Hawking’s determination, along with the help of his family and associates, has allowed him to continue to work. In 1970 he began studying black holes. His research led him to predict that black holes send out radiation in the X-ray to gamma-ray(伽马射线) range of the spectrum (光谱). In the 1980s he returned to an earlier interest, the origins of the universe. He has co-authored many publications, such as 300 Years of Gravity and The Large Scale Structure of Space time. Dr. Hawking has also written books such as A Brief History of Time, Black Holes and Baby Universes and other Essays, The Universe in a Nutshell and others. He continues to give lectures, despite having been unable to speak since 1985, with the aid of a speech synthesizer (合成器) and a portable computer. He currently holds Isaac Newton’s chair as the Lucasian Professor of Mathematics at Cambridge University in England.
1.Hawking went to University College, Oxford, in order to _____.
A. get a Ph.D. in physics
B. study mathematics
C. study the universe and black holes
D. seek help from the Lucasian Professor
2.Before Hawking started researching black holes, _____.
A.he gave lectures with the help of a speech synthesizer |
B.he finished his book The Universe in a Nutshell |
C.he was made the Lucasian Professor of Mathematics |
D.he was diagnosed with Ameliotrophic Lateral Sclerosis |
3.Which of the following books was NOT written by Dr. Hawking alone?
A.300 Years of Gravity |
B.A Brief History of Time |
C.The Universe in a Nutshell |
D.Black Holes and Baby Universes and Other Essays. |
4.When did Hawking enter University College, Oxford?
A.in 1942 |
B.in 1970 |
C.in 1959 |
D.in 1963 |
In 1942, Columbus and his crew arrived ________ was so-called the New World by the westerners.
A.what B.in which C.where D.in what
I once had my Chinese MBA students brainstorming on “two-hour business plans”. I separated them into six groups and gave them an example: a restaurant chain. The more original their idea, the better, I said. Finally, five of the six groups presented plans for restaurant chains. The sixth suggested a catering service. Though I admitted the time limit had been difficult, I expressed my disappointment.
My students were middle managers, financial analysts and financiers from state-owned and global companies. They were not without talent or opinions, but they had been shaped by an educational system that rarely stressed or rewarded critical thinking or inventiveness. The scene I just described came in different forms during my two years’ teaching at the school. Papers were often copied from the Web and the Harvard Business Review. Case study debates were written up and just memorized. Students frequently said that copying is a better business strategy(策略), better than inventing and creating.
In China, every product you can imagine has been made and sold. But there are so few well developed marketing and management minds that it will be a long time before most people in the world can name a Chinese brand.
With this problem in mind, co-operation with institutions like Yale and MIT have been started . And then there’s the “thousand talent program”: this new government program is intended to improve technological modernization(现代化). It can attract top foreign trained scientists to the mainland with big money. But there are worries about China’s research environment.
At last, for China, becoming a major world creator is not just about co-operation with top Western universities. Nor is it about gathering a group of well-educated people and telling them to think creatively. It’s about offering a rich learning environment for young minds. It’s not that simple.
1.Why does the author feel disappointed at his students?
A.Because there is one group presenting a catering service. |
B.Because the six groups made projects for restaurant chains. |
C.Because all the students copied a case for the difficult topic. |
D.Because the students’ ideas were lacking in creativeness. |
2. We can infer from the passage that ________.
A.China can make and sell any product all over the world |
B.high pay may not solve the problem of China’s research environment |
C.cooperation with institutions has been set up to make a Chinese brand |
D.the new government program are aimed at encouraging imagination |
3.Which is the best title of the passage?
A.Look for a New Way of Learning. |
B.Reward Creative Thinking. |
C.How to Become a Creator. |
D.Establish a technical Environment. |
1. Her __________ (雄心, 野心) is to become part of the national team for the next Paralympic Games
2.Claire thought it was ridiculous to be offered ______________ (同情心) by a robot.
3.As he was not allowed to ___________ (陪伴;伴奏) her to the shops, he wrote out a list of items for her.
4.As a ________________ (恩惠;喜爱) Tony promised to help Claire make herself smarter and her home more elegant.
5.In 1942 he joined the staff of the Philadelphia Navy Yard as a __________ (较年幼的,地位低的) chemist.
6.It was when Asimov was eleven years old that his ___________ (才干,特殊能力) for writing became obvious.
7.Soon after his ______________ (离婚) in 1973, Asimove married again.
8.I could see he was terrified of being ______________ (遗弃,抛弃) by us.
9.I’m sitting in the warm night air with a cold drink in my hand and _______ (反射;思考) on the day.
10.Without ____________ (暂停) we jumped into the boat with the other whales and headed out into the bay.
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