题目列表(包括答案和解析)
第二节信息匹配(共5小题;每小题2分,满分10分)
下面A、B、C、D、E和F分别是六个商业巨头(比尔·盖茨等)面临关键时刻所做抉择的简单介绍。56--60题是关于一个企业管理者在关键时刻要做出抉择的种种情形。阅读完后,请选出每一情形和他们抉择的相应的最佳选项。选项中有一项是多余的。请将答案填涂在答题卡上标号为56—60的相应位置上。
A In 1968, H. Wayne Huizenga teamed with a partner to create a nationwide company for waste collection, a business traditionally made up of small, local companies. The new company, Waste Management, Inc., became the foundation of his fortune.
B While attending Harvard University in 1975, Bill Gates teamed with Paul Allen to develop a version of the BASIC programming language for the Altair 8800, the first personal computer. They licensed the software to the manufacturer of the Altair and formed Microsoft ( originally Micro-soft ) to develop versions of BASIC for other computer companies. Gates decided to drop out ( 退学 ) of Harvard in his junior year to devote his time to Microsoft.
C In 1963, Ted Turner took over his family billboard-advertising business. In 1970 he bought a failing UHF(ultrahigh frequency) television station in Atlanta, Georgia, and by 1975 Turner had transformed it into the first “superstation”—WTBS, by transmitting ( 传送 ) low-cost sports and entertainment programs via satellite to cable systems throughout the country.
D In 1986, Oprah Winfrey formed Harpo Productions to produce her own show and other projects. With distribution rights(销售权)to her shows, Winfrey used profits to expand her business activities. By 1998 Winfrey was worth $675 million.
E Microsoft founder Bill Gates planned to give away almost all of his vast fortune, largely to the cause of global health. Having already the Bill & Melinda Gates Foundation with $ 24 billion to address global health issues, Gates said that eventually his entire fortune would be put towards the cause except “a few percent left for the kids.”
F Amazon. com founder Jeff Bezos grew interested in online retailing(零售业) in 1994 while working as a business analyst in New York City. After researching the success of different mail-order companies Bezos decided that books were the perfect product to see via the Internet. That year he left New York to establish his new company in Seattle, chosen for its being near to major book wholesalers and the advanced high-tech industry. In July 1995 Amazon. com developed its Web site, and has since expanded to offer many other retail products in addition to books.
( )56. You run a billboard advertising business you inherited(继承) from your father, and you are looking to expand in new directions. What do you do?
( ) 57. You are a successful talk-show host, and have just achieved national recognition(认可). You want more control over your show, and a greater share of its profits. What do you do?
( )58. You are still in college, but together with a friend you have established a software company that deals with major corporations. What do you do?
( )59. You are a successful business analyst, and come to think that the mail-order business model could be adapted to online book sales. What do you do?
( )60. You own several highly profitable waste-collection routes. The government has recently issued the Solid Waste Disposal Act, increasing standards of hygiene(卫生)in waste disposal. What do you do?
.
What do you see from a handful of seeds? Some see green plants, some see blooming flowers, or just seeds. But one group of Shanghai students saw an opportunity to make money.
Eight students from No 2 Secondary School Attached to East China Normal University started a virtual company selling different seeds and seed products. They successfully sold 28 pictures pasted with different seeds at a campus auction a week ago. The company, which has recruited around 20 student staff members, has earned over 2000 yuan in the past three months.
"We donated part of the money to a poor school in the countryside of Anhui Province. It's great to realize our ideal of ‘spreading love and culture with seeds’ after many tests and lots of hard work," said Senior 2 Shi Chen, CEO of the company.
Just like any other company, Shi's didn't develop smoothly. Shi and her young colleagues used to sell fresh flowers and old books, and later found seeds might be something that their company could engage in. They bought seeds of various plants and flowers at low prices from a local farm and sold them in schools or on streets. The creative students also made accessories and pictures with different seeds.
With little business knowledge, the students had to learn new skills as the leaders of different departments, such as public relations (PR), sales and marketing. They persuaded a joint Sino-French company near their school to give them training in business management. They also asked some local businessmen to act as their consultants.
"They helped us overcome our shyness. We also learned quite a lot of business theory. I found communication skills and teamwork are very important for my job," said Senior 1 Qian Yifei.
The 16-year-old was elected as PR manager thanks to her talent for speaking. She is also in charge of after sales service, dealing with complaints and providing suggestions.
As the head of the company, CEO Shi has a lot more to think about. First of all, she has to learn how to make her colleagues work efficiently as the company only opens at weekends due to all their studies. So she established a system to evaluate every one's performance, in terms of punctuality, efficiency, profits knowledge and so on.
"It makes the company more formal," she said.
59. What is the purpose of opening the company?
A. To earn money for their education fees.
B. To spread love and culture with seeds.
C. To see whether they can open a company.
D. To collect money to open a Hope School.
60. At a campus auction a week ago, they ________ .
A. sold 28 green plants with different flowers
B. sold 28 seeds pasted with different pictures
C. sold 28 pictures pasted with different seeds
D. sold 28 flowers pasted with different pictures
61. According to Qian Yifei, what matters most in dealing with public relations?
A. Communication skills and teamwork.
B. Creative and critical thinking.
C. Educational background.
D. Business theories.
62. What does the word "it" (in the last paragraph) refer to?
A. Selling seeds.
B. To have a person as CEO.
C. Every colleague’s performance.
D. To make her colleagues work efficiently.
63. What can we learn from the passage?
A. The company is owned by 8 students.
B. The company is over-night successful.
C. The company gets a lot of help from others.
D. The company sells old books and fresh flowers.
love charity(慈善) shops and so do lots of other people in Britain because you find quite a few of them on every high street. The charity shop is a British institution, selling everything from clothes to electric goods, all at very good prices. You can get things you won’t find in the shops anymore. The thing I like best about them is that your money is going to a good cause and not into the pockets of profit-driven companies, and you are not damaging the planet, but finding a new home for unwanted goods.
The first charity shop was opened in 1947 by Oxfam. The famous charity’s appeal to aid postwar Greece had been so successful it had been flooded with donations(捐赠物). They decided to set up a shop to sell some of these donations to raise money for that appeal. Now there are over 7,000 charity shops in the UK. My favourite charity shop in my hometown is the Red Cross shop, where I always find children’s books, all 10 or 20 pence each.
Most of the people working in the charity shops are volunteers, although there is often a manager who gets paid. Over 90% of the goods in the charity shops are donated by the public. Every morning you see bags of unwanted items outside the front of shops, although they don’t encourage this, rather ask people to bring things in when the shop is open.
The shops have very low running costs: all profits go to charity work. Charity shops raise more than £110 million a year, funding(资助)medical research, overseas aid, supporting sick and poor children, homeless and disabled people, and much more. What better place to spend your money? You get something special for a very good price and a good moral sense. You provide funds to a good cause and tread lightly on the environment. (08天津卷)
【小题1】The author loves the charity shop mainly because of _______.
A.its convenient location |
B.its great variety of goods |
C.its spirit of goodwill |
D.its nice shopping environment |
A.sell cheap products |
B.deal with unwanted things |
C.raise money for patients |
D.help a foreign country |
A.The operating costs are very low. |
B.The staff are usually well paid. |
C.90% of the donations are second-hand. |
D.They are open twenty-four hours a day. |
A.What to Buy a Charity Shops. |
B.Charity Shop: Its Origin & Development. |
C.Charity Shop: Where You Buy to Donate. |
D.The Public’s Concern about Charity Shops. |
According to the US government, wind farms off the Pacific coast could produce 900 gig watts of electricity every year. Unfortunately, the water there is far too deep for even the tallest windmills(see picture)to touch bottom. An experiment under way off the coast of Norway, however, could help put them anywhere.
The project, called Hywind, is the world’s first large-scale deepwater wind turbine(涡轮发电机).Although it uses a fairly standard 152-ton,2.3-megawatt turbine, Hywind represents totally new technology. The turbine will be fixed 213 feet above the water on a floating spar(see picture),a technology Hywind’s creator, the Norwegian company StatoilHydro, has developed recently. The steel spar, which is filled with stones and goes 328 feet below the sea surface, will be tied to the ocean floor by three cable(缆索);these will keep the spar stable and prevent the turbine from moving up and down in the waves. Hywind’s stability(稳定性)in the cold and rough sea would prove that even the deepest corners of the ocean are suitable for wind power. If all goes according to plan, the turbine will start producing electricity six miles off the coast of southwestern Norway as early as September.
To produce electricity on a large scale, a commercial wind farm will have to use bigger turbines than Hywind does, but it’s difficult enough to balance such a large turbine so high on a floating spar in the middle of the ocean. To make that turbine heavier, the whole spar’s to design a new kind of wind turbine, one whose gearbox(变速箱) sits at sea level rather than behind the blades (see picture )
Hywind is a test run, but the benefits for perfecting floating wind-farm technology could be extremely large. Out at sea, the wind is often stronger and steadier than close to shore, where all existing offshore windmills are planted. Deep-sea farms are invisible from land, which helps overcome the windmill-as-eyesore objection. If the technology catches on, it will open up vast areas of the planet’s surface to one of the best low-carbon power sources available.
1.
The Hywind project uses totally new technology to ensure the stability of _______.
A. the cables which tie the spar to the ocean floor
B. the spar which is floating in deep-sea water
C. the blades driven by strong and steady sea wind
D. the stones filled in the spar below the sea surface
2.
To balance a bigger turbine high on a flatting spar, a new type of turbine is to be designed with its gearbox sitting ____________.
A. on the sea floor B. on the spar top
C. at sea level D. behind the blades
3.
Wide applications of deepwater wind power technology can ____________.
A. solve the technical problems of deepwater windmills
B. make financial profits by producing more turbines
C. settle the arguments about environmental problems
D. explore low-carbon power resources available at sea
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