B. 1.slogan 2.symbol 3.logo 4.mark 查看更多

 

题目列表(包括答案和解析)

The Internet has become part of teenage(青少年)life. There’s report on 3375 students aged from 10 to 18 in seven Chinese cities. It says that 38 percent of them believe they use the Internet often. While most of them get useful information and use the Internet to help in their studies, some are not using it in a good way. Many are playing online games too much. A few even visit Web sites they should not look at. Bad things can happen if young people spend too much time on the Internet.

  In order to help young people use the Internet in a good way, a textbook on good Internet behavior(行为) has started to be used in some Shanghai middle schools this term. It uses real examples to teach students all about good ways of using the Internet. It gives useful advice such as its good to read news or find helpful information to study. Some students also make online friends. But if you are meeting a friend offline, let your parents know.

  Teachers and parents all think the book is a very good idea. It will teach students how to be a good person in the online world. It will be a guide for teens to use the Internet and keep students away from bad sites.

1. The underlined word “it” means______.

  A. the book    B. report     C. the Internet     D. useful information

2. From the report, about _____ students between 10~18 years old in the seven cities use the Internet often.

  A. 3 375      B. 1 280     C. 2 100       D. 3 000

3. What do most of the students do on the Internet?

  A. To make online friends.           B. To play online games.

  C. To get useful information to help in their studies. D. To visit Web sites they should not look at.

4. Choose the best title for the passage (文章)。

  A. The Internet has become part of teenage life.    B. Students can’t use the Internet.

  C. Be careful when using the Internet.        D. How to be a good person.

 

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阅读理解

  On hearing the word “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”——This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not to do it wearing Nike?

  “Always Coca-Cola.”——Coke’s slogans change every few years, but this one has enjoyed a lasting popularity.Because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life,”——This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them——using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just do it!

B.

Slogan and Brand

C.

Famous Slogans

D.

What is a Good Slogan?

(2)

Which of the following can best explain the underlined sentence(paragraph 2)?

[  ]

A.

A good advertising slogan should draw people’s attention.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand

(3)

The word “them” in the last paragraph refers to _________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

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On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(广告标语) is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not do it wearing Nike?

“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

 

1.What would be the best title for the text?

  A.Just Do It!    B.Slogan And Brand

  C.Famous Slogans  D.What Is A Good Slogan?

2.Which of the following can best explain the underlined sentence (paragraph 2)?

  A.A good advertising slogan should draw people’s attention.

  B.A brand should have an advertising slogan just as people have eyes.

  C.An advertising slogan is as important to a brand as eyes are to a person.

  D.An advertising slogan acts as the eyes of a brand.

3.The word “them” in the last paragraph refers to____.

  A.people   B.the happy moments

  C.photos and beauty   D.Kodak film

 

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In the US and Britain, the slogan around colleges was "Save water. Shower with a friend." Now, Wuhan University has come up with another system for the campus bathhouse. It charges students for the amount of time in a shower. Before entering the bathhouse, students pay for the amount of time they want in the shower with cash or their student ID card. The clock starts ticking the minute the tape is turned on. It pauses when a button is pressed for soap. An integrated circuit (IC) card reader at each tap shows the time. No money, no water. The benefits of the new system can be seen with the old system, which charged 1 Yuan for each person regardless of time in the shower. The university used about 320 tones of water daily under the old system, but only 160 tons now.

Many students use the new system but opinions on it are divided. Some students say it is bad because bathing had become a sort of race. Many people using it for the first time are not sure how long they need to shower. Some might be embarrassed if their time is up and they' re still covered in soap. They have to ask the bathhouse worker to help them buy extra time.

"It's a flaw in the system that you can not buy extra time on the ID card," said Ren, a freshman in Wuhan University. The university is also considering some students' suggestions that they be allowed to pay after they've finished the shower. Not surprisingly, some are complaining about losing the hour shower. But many students say the move helps them develop a water- saving sense.

Without the time limits, most students tended to shower for 30 to an hour in the bathhouse.

Some even used the hot water to wash their clothes. "In my experience, l0 -20 minutes is enough," said Dai Zhihua, a third -year student who usually takes 8 minutes.

A similar system has been installed in other universities. Shanghai Normal University introduced it at its Fengxiang Campus in September. The bathing fee there is 0.2 Yuan per minute. One male student responded by setting a record with a two -minute shower.

1. According to the passage, which of the following is NOT true?

A. Students pay for the amount of time they want in the shower.

B. The clock times all through while the student is bathing except when the bather paused for soap.

C If money runs out, there will be no water.

D. Having finished bathing, the student has to pay for it.

2. The underline word "flaw" (Paragraph 3) most probably means _____.

A. perfection   B. advantage     C. pity      D. fault

3. Since the new system has performed, _____ of water can be saved.

A. a quarter   B. one third     C. one half   D. two thirds

4. It can be inferred from the passage that _____.

A. the new operation can solve the water crisis.

B. The new operation can raise students' environmental awareness.

C. a similar operation has been set in other universities.

D. The university has saved a lot of water by using the new system.

5. In which column can you find this passage?

A. People.    B. Society     C. Campus Life. D. Lifestyle.

 

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阅读理解

  On hearing the words “Just do it!”, you will know there is a Nike product nearby.If it’s “Always Coca Cola”, you can be sure someone wants to sell you a refreshing drink.

  An advertising slogan is to a brand what eyes are to a person.The slogan helps people understand the brand better by telling them what it wants to sell to its customers.Good slogans leave a message inside people’s minds.It’s almost certain that every brand has a popular slogan.

  Here are a few examples:

  “Just do it!”-This slogan speaks out to teens.It tells them to do something, but only if they think it’s worth it.And if so, why not to do it wearing Nike?

  “Always Coca-Cola.”-Coke’s slogans change every few years, but this one has enjoyed a lasting popularity.Because it shows the brand’s spirit.It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

  “Share moments, share life,”-This slogan from Kodak connects photos and beauty.It asks people to remember the happy moments in life by taking photos of them-using Kodak film of course!

(1)

What would be the best title for the text?

[  ]

A.

Just Do It!

B.

Slogan and Brand

C.

Famous Slogans

D.

What Is a Good Slogan?

(2)

Which of the following can best explain the underlined sentence(in Paragraph 2)?

[  ]

A.

A good advertising slogan should draw people’s eyes.

B.

A brand should have an advertising slogan just as people have eyes.

C.

An advertising slogan is as important to a brand as eyes are to a person.

D.

An advertising slogan acts as the eyes of a brand.

(3)

The word “them” in the last paragraph refers to _________.

[  ]

A.

people

B.

the happy moments

C.

photos and beauty

D.

Kodak films

(4)

Which of the following tables can best match the slogans with their brands?

[  ]

A.

B.

C.

D.

(5)

From this passage, we can conclude that the writer expresses his opinions in the way of _________.

[  ]

A.

metaphor

B.

persuasive language

C.

comparison

D.

giving examples

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