题目列表(包括答案和解析)
阅读理解. | ||||||||||||
Advertising is a form of communication that uses all kinds of media, and is visible everywhere these days. Typical customers of advertising companies are other companies, or businessmen, who want to persuade potential customers to buy more of what they make or sell. But there are other kinds of customers. Some organizations spend large sums of money on advertising a political party or other group that sells what is not, strictly speaking, a product or service. Such non - profit organizations are not typical advertising customers, and they prefer ways of spreading knowledge, changing attitudes, and improving society. Many advertisements are designed to increase sales of products and services by either improving brand image or, in the case of non - profit organizations, expressing ideas. In order to achieve th~s, advertisements will often pass on truthful information while delivering their messages. Every major medium is a means of delivering these messages, including television, radio, cinema, magazines, newspapers, video games, the Internet and billboards (大幅广告牌). Advertising will usually be created and. placed by an advertising agency on behalf of company or other organization. Spending on advertising has increased greatly in recent years. In 2006, spending was estimated at $155 billion in the United States and $385 billion worldwide; the latter is expected to reach more than $500 billion by 2010. While advertising can be seen as a necessity for economic growth and social development, it is not without social costs. Advertisement emails and other forms of junk mail have become so popular that ~they have become a major burden to users of I nternet email services, as well as a financial burden on Internet email service providers.
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WASHINGTON, Sept. 6 (Xinhua) -- U.S. President Barack Obama on Monday announced a new plan to renew and expand the nation's roads, railways and runways, in a bid (努力) to restart the sluggish economy and to help create jobs.
Obama announced the billion-dollar infrastructure(基础设施) spending program at an event in Milwaukee, Wisconsin, marking the Labor Day holiday in the United States.
The proposal calls for investments over six years, including rebuilding and modernizing 150,000 miles (241,350 kilometers) of roads, 4,000 miles (6,430 kilometers) of railways and 150 miles ( 241 kilometers) of runways.
"It sets up an Infrastructure Bank to leverage(杠杆;利用) federal dollars and focus on the smartest investment. All of this will not only create jobs now, but will make our economy run better over the long haul," Obama said.
"This is a plan that will be fully paid for and will not add to the deficit over time," said Obama.
The U.S. unemployment rate rose to 9.6 percent in August, reflecting business reluctance to hire among uncertain economic prospects, the U.S. Labor Department reported on Friday.
The president admitted that new jobs "have not been coming fast enough" in the United States.
"These years would be some of the most difficult in our history. The problems facing working families are nothing new, but they are more serious than ever. And that makes our cause more urgent than ever," he added.
1.What does the underlined word “sluggish” probably mean?
A. 繁荣的 B. 崩溃的 C. 疲软的 D. 行动迅速的
2.What’s the main idea of this passage?
A. The US president launched a new program aiming at improving the nation’s infrastructure.
B. The US unemployment rate rose according to the Labor Department.
C. These years will be the most difficult in the American history.
D. More roads, railways and runways will be rebuilt and modernized.
3.Which of the following will be changed most in length?
A. Roads. B. Railways. C. Runways. D. Highways.
Open Letter to an Editor
I had an interesting conversation with a reporter recently --- one who works for you. In fact, he's one of your best reporters. He wants to leave.
Your reporter gave me a copy of his resume(简历) and photocopies of six stories that he wrote for you. The headlines showed you played them proudly. With great enthusiasm, he talked about how he finds issues(问题), approaches them, and writes about them, which tells me he is one of your best. I'm sure you would hate to lose him. Surprisingly, your reporter is not unhappy. In fact, he told me he really likes his job. He has a great assignment (分工), and said you run a great paper. It would be easy for you to keep him, he said. He knows that the paper values him. He appreciates the responsibility you've given him, takes ownership of his profession, and enjoys his freedom.
So why is he looking for a way out?
He talked to me because he wants his editors to demand so much more of him. He wants to be pushed, challenged, coached to new heights.
The reporter believes that good stories spring from good questions, but his editors usually ask how long the story will be, when it will be in, where it can play, and what the budget is.
He longs for conversations with an editor who will help him turn his good ideas into great ones. He wants someone to get excited about what he's doing and to help him turn his story idea upside down and inside out, exploring the best ways to report it. He wants to be more valuable for your paper. That's what you want for him, too, isn't it?
So your reporter has set me thinking.
Our best hope in keeping our best reporters, copy editors, photographers, artists --- everyone --- is to work harder to make sure they get the help they are demanding to reach their potential. If we can't do it, they'll find someone who can.
1.What does the writer think of the reporter?
A.Optimistic. |
B.Imaginative. |
C.Ambitious. |
D.Proud. |
2.What does the reporter want most from his editors in their talks?
A.Finding the news value of his stories. |
B.Giving him financial support. |
C.Helping him to find issues. |
D.Improving his good ideas. |
3.Who probably wrote the letter?
A.An editor. |
B.An artist. |
C.A reporter. |
D.A reader. |
4.The letter aims to remind editors that they should ______.
A.keep their best reporters at all costs |
B.give more freedom to their reporters |
C.be aware of their reporters' professional development |
D.appreciate their reporters' working styles and attitudes |
______ the worker’s working efficiency, the manager will allow him to have a coffee break.
A.Improving |
B.To improve |
C.Having improved |
D.Improved |
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