B

How does it happen that children learn their mother tongue SO well?When we compare them

With adults learning a foreign language，we often find this interesting fact．A little child without

knowledge or experience often succeeds in a complete mastery of the language．A grown—up person with fully developed mental powers，in most cases，may end up with a faulty and inexact corflllland．What accounts for tllis difference?

Despite other explanations。tlle real answer in my opinion hes partly in the child himself，partly in the  behaviour of the people around him．In the first place，the time of learning the mother tongue  in the most favorable of all，namely，the first years of hfe．A child hears it spoken from morning till night and，what is more important，always in its genuine form，with the right pronunciation，rightIntonation，right use of words and right structure．He drinksin all the words and expressions which come  to him in a hsh．ever—bubbhng spring．There is no resistance：there is perfect assimilation．

Then the child has，as it were，private lessons all the year round，while an adult language—

student has each week a limited number of hours which he generally shares with others．The child

has another advantage：he hears the language in all possible situations，always accompanied by the

right kind of gestures and facial expressions．Here there is nothing unnatural，such as is often found

In  language lessons in schools，when one talks about ice and snow in June or scorching heat in January  And what a child hears is generally what immediately interests him．Again and again，when his attempts at speech a聪successful，his desires are understood and fulfilled．

Finally，though a child’S“teachers”may not have been trained in language teaching，their re-

lations with him are always close and personal．ney take great pains to Inske their lessons easy．

60．’rhe main idea of the passage is——．

A．to tell why the native language is learnt SO well by children

B．to teach children to learn their lllothei"language we

C．to show that children’S teacher should take great p8ins to make their lessons easy

D．to do research into the difference between children and adults

61．What does the underlined phrase“dlq．nks in”in paragraph 2 mean?

A．drinks alcohol    B．has a drink of    C．takes in D．tastes

62．An adult has more difflculties in learning foreign languages well for the reason that_____．

A．children are more indiligent than adults

B．adults pay less attention to learning／anguages than children．

C．children have private lessons all the year around

D．an adult language—student has limited time to share with others

63．Ⅵmo ale the teachers teaching a child to learn his mother language?

A。His parents．    B．His teachers．    C．People around him．D．Himself．

 

 B

How does it happen that children learn their mother tongue SO well?When we compare them

With adults learning a foreign language，we often find this interesting fact．A little child without

knowledge or experience often succeeds in a complete mastery of the language．A grown—up person with fully developed mental powers，in most cases，may end up with a faulty and inexact corflllland．What accounts for tllis difference?

   Despite other explanations。tlle real answer in my opinion hes partly in the child himself，partly in the  behaviour of the people around him．In the first place，the time of learning the mother tongue  in the most favorable of all，namely，the first years of hfe．A child hears it spoken from morning till night and，what is more important，always in its genuine form，with the right pronunciation，rightIntonation，right use of words and right structure．He drinks in all the words and expressions which come  to him in a hsh．ever—bubbhng spring．There is no resistance：there is perfect assimilation．

  Then the child has，as it were，private lessons all the year round，while an adult language—

student has each week a limited number of hours which he generally shares with others．The child

has another advantage：he hears the language in all possible situations，always accompanied by the

right kind of gestures and facial expressions．Here there is nothing unnatural，such as is often found

In  language lessons in schools，when one talks about ice and snow in June or scorching heat in January  And what a child hears is generally what immediately interests him．Again and again，when his attempts at speech a聪successful，his desires are understood and fulfilled．

  Finally，though a child’S“teachers”may not have been trained in language teaching，their re-

lations with him are always close and personal．ney take great pains to Inske their lessons easy．

60．’rhe main idea of the passage is——．

  A．to tell why the native language is learnt SO well by children

  B．to teach children to learn their lllothei"language we

  C．to show that children’S teacher should take great p8ins to make their lessons easy

  D．to do research into the difference between children and adults

61．What does the underlined phrase“dlq．nks in”in paragraph 2 mean?

  A．drinks alcohol    B．has a drink of    C．takes in D．tastes

62．An adult has more difflculties in learning foreign languages well for the reason that_____．

  A．children are more indiligent than adults

  B．adults pay less attention to learning／anguages than children．

  C．children have private lessons all the year around

  D．an adult language—student has limited time to share with others

 63．Ⅵmo ale the teachers teaching a child to learn his mother language?

  A。His parents．    B．His teachers．    C．People around him．D．Himself．

 B

How does it happen that children learn their mother tongue SO well?When we compare them

With adults learning a foreign language，we often find this interesting fact．A little child without

knowledge or experience often succeeds in a complete mastery of the language．A grown—up person with fully developed mental powers，in most cases，may end up with a faulty and inexact corflllland．What accounts for tllis difference?

   Despite other explanations。tlle real answer in my opinion hes partly in the child himself，partly in the  behaviour of the people around him．In the first place，the time of learning the mother tongue  in the most favorable of all，namely，the first years of hfe．A child hears it spoken from morning till night and，what is more important，always in its genuine form，with the right pronunciation，rightIntonation，right use of words and right structure．He drinks in all the words and expressions which come  to him in a hsh．ever—bubbhng spring．There is no resistance：there is perfect assimilation．

  Then the child has，as it were，private lessons all the year round，while an adult language—

student has each week a limited number of hours which he generally shares with others．The child

has another advantage：he hears the language in all possible situations，always accompanied by the

right kind of gestures and facial expressions．Here there is nothing unnatural，such as is often found

In  language lessons in schools，when one talks about ice and snow in June or scorching heat in January  And what a child hears is generally what immediately interests him．Again and again，when his attempts at speech a聪successful，his desires are understood and fulfilled．

  Finally，though a child’S“teachers”may not have been trained in language teaching，their re-

lations with him are always close and personal．ney take great pains to Inske their lessons easy．

60．’rhe main idea of the passage is——．

  A．to tell why the native language is learnt SO well by children

  B．to teach children to learn their lllothei"language we

  C．to show that children’S teacher should take great p8ins to make their lessons easy

  D．to do research into the difference between children and adults

61．What does the underlined phrase“dlq．nks in”in paragraph 2 mean?

  A．drinks alcohol    B．has a drink of    C．takes in D．tastes

62．An adult has more difflculties in learning foreign languages well for the reason that_____．

  A．children are more indiligent than adults

  B．adults pay less attention to learning／anguages than children．

  C．children have private lessons all the year around

  D．an adult language—student has limited time to share with others

 63．Ⅵmo ale the teachers teaching a child to learn his mother language?

  A。His parents．    B．His teachers．    C．People around him．D．Himself．

             

C

What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.

    Now, in a way, that is possible. At the “Mind of the Market” laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing styles. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. “The goal is not to influence people’s preferences,” says Kosslyn, “just to speak to their actual desires."

    The group’s findings, though still preliminary (初步的), could change how firms develop and market new products. The Harvard group use position emission tomography (PET) scans to monitor the brain activity. These PET scans, along with other imaging techniques, enable researchers to see which parts of the brain are active during specific tasks(such as remembering a word).Correlations (相互关系) have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, “It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they tend to want those materials months later.”

The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific sections of the population. Large corporations-including Coca Cola, Eastman Kodak, General Motors, and Hallmark-have already signed up to fund further investigations.

    For their financial support, these firms gain access to the experiments but cannot control them．If Kosslyn and Zahman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles-out of heir heads.

66. Which of the following statements can be the best title for this passage?

A. Reading the Mind of the Market.    

B. Influencing the Customers’ Choice.

C. Influencing the Style of Advertising.      

D. Experimenting with the Way to Foretell

67. Why do the Harvard researchers use scientific technology in the experiments?

A. Because they want to find a better way to persuade people into purchasing patterns in the future in the different market.

B. Because they don’t trust the findings already done by other researchers.

C. Because they want to see how particular products can influence consumers and find out the most effective ways to advertise.

D.Because they think the marketing strategies can actually be changed after the experiments.

68. According to the passage, which of the following is NOT true?

A. People sometimes hide their true feelings when questioned by the marketing surveyors.

B. Stephen Kosslyn and Gerald Zaltman are in charge of the experiment and think ill of the study.

C. Harvard researchers have found some relation between people’s brain and future behavior.

D. Many large companies finance the Harvard group’s further investigations.

69. What does “to speak to” in the 2nd paragraph mean?

   A. To communicate with. B. To say to.     C. To talk to.      D. To respond to.

70. The last sentence of the passage implies that ___________.

A. it is very likely that customers will buy unnecessary things just depending on the ads in the future.

B. in fact, the real purpose of Harvard group’s research is to attract more consumers into the market.

C. Coca Cola or the General Motors can exploit the findings of the experiments in their own marketing.

D. Consumers may find it more difficult to get out of the advertising jungle and it may cause them headaches.

A little under one-third of U.S. families have no Internet access and do not plan to get it, with most of the holdouts seeing little use for it in their lives, according to a survey released on Friday.

Park Associates, a Dallas-based technology market research firm, said 29 percent of U.S. families, or 31 million homes, do not have Internet access and do not intend to subscribe（预订） to an Internet service over the next 12 months. The second annual National Technology Scan conducted by Park found that the main reason why potential customers say they do not subscribe to the Internet is because of the low value to their daily lives rather than concerns over cost.

Forty-four percent of these families say they are not interested in anything on the Internet, versus just 22 percent who say they cannot afford a computer or the cost of Internet service, the survey showed. The answer "I'm not sure how to use the Internet" came from 17 percent of participants who do not subscribe. The response "I do all my e-commerce shopping and YouTube-watching at work" was cited by 14 percent of Internet-access refuseniks. Three percent said the Internet doesn't reach their homes.

The study found U.S. broadband adoption grew to 52 percent over 2006, up from 42 percent in 2005. Roughly half of new subscribers converted（转变） from slower-speed, dial-up Internet access while the other half of families had no prior access.

"The industry continues to chip （击破）away at the core of non-subscribers, but has a long way to go," said John Barrett, director of research at Parks Associates. "Entertainment applications will be the key. If anything will pull in the holdouts, it's going to be applications that make the Internet more similar to pay-TV," he predicted.

What does the underlined word “holdouts” in the first paragraph most probably mean?

A. some American families      

B. those who hold out one’s opinions

C. those who have been surveyed    

D. those who still haven’t access to the Internet currently

Many potential customers refuse to subscribe to the Internet mainly because __________.

A. they show too much concern about the cost

B. they can find little value of it

C. they do most YouTube-watching at work

D. the Internet doesn’t reach their homes

From the passage we can infer that _____________.

A. It is not an easy job to transform those holdouts into the Internet users

B. people will adopt dial-up Internet access no more

C. many Americans enjoy doing e-commerce shopping at home

D. more than half of the population are using the Internet in 2005

According to John Barrett, what is the key to attracting more U.S. families to broadband service?

A. making the Internet look more similar to TV set

B. applying the Internet more to entertainment

C. providing more pay-TV programs

D. chipping away at the core of non-subscribers

Which is the best title for the passage?

A. Web develops with technology

B. The present situation of web

C. Many Americans see little point to web

D. It is urgent to promote web service