In the last 500 years, nothing about people — their clothes, ideas, or languages—has changed as much as what they eat. The original chocolate drink was made from the seeds of the cocoa tree(可可树)by South American. Indians. The Spanish introduced it to the rest of the world during the 1500’s. And although it was very expensive, it quickly became fashionable. In London, shops where chocolate drinks were served became important meeting places. Some still exist today.

The potato is also from the New World. Around 1600, the Spanish brought it from Peru to Eu??rope, where it soon was widely grown. Ireland became so dependent on it that thousands of Irish peo??ple starved when the crop failed during the "Potato Famine (饥荒)" of 1845—1846, and thousands more were forced to leave their homeland and move to America.

There are many other foods that have traveled from South America to the Old World. But some others went in the opposite direction. Brazil is now the world’s largest grower of coffee, and coffee is an important crop in Colombia and other South American countries. But it is native to Ethiopia, a country in Africa. It was first made into a drink by Arabs during the 1400’s.

according to an. Arabic legend, coffee was discovered when a person named Kaldi noticed that his goats were attracted to the red berries on a coffee, bush. He tried one and experienced the " wide-awake" feeling that one third of the world’s population now starts the day with.

1. according to the passage, which of the following has changed the most in the last 500 years?

A. Food.      B. Clothing.          C. Ideology.           D. Language.

2. The word "some" in the last sentence of the first paragraph refers to________.

A. some cocoa trees                    B. some chocolate drinks.

C. some shops                           D. some South American Indians

3. Thousands of Irish people starved during the " Potato Famine" because________

A. they were so dependent on potatoes that they refused to eat anything else

B. they were forced to leave their homeland and move to America

C. the weather conditions in Ireland were not suitable for growing potatoes

D. the potato harvest was bad

4. according to the passage, which of the following statements is NOT true?

A. One third of the world’s population drinks coffee.

B. Coffee is native to Colombia.

C. Coffee can keep one awake.

D. Coffee drinks were first made by Arabs.

In the last 500 years, nothing about people — their clothes, ideas, or languages—has changed as much as what they eat. The original chocolate drink was made from the seeds of the cocoa tree(可可树)by South American. Indians. The Spanish introduced it to the rest of the world during the 1500’s. And although it was very expensive, it quickly became fashionable. In London, shops where chocolate drinks were served became important meeting places. Some still exist today.
The potato is also from the New World. Around 1600, the Spanish brought it from Peru to Eu­rope, where it soon was widely grown. Ireland became so dependent on it that thousands of Irish peo­ple starved when the crop failed during the "Potato Famine (饥荒)" of 1845—1846, and thousands more were forced to leave their homeland and move to America.
There are many other foods that have traveled from South America to the Old World. But some others went in the opposite direction. Brazil is now the world’s largest grower of coffee, and coffee is an important crop in Colombia and other South American countries. But it is native to Ethiopia, a country in Africa. It was first made into a drink by Arabs during the 1400’s.
according to an. Arabic legend, coffee was discovered when a person named Kaldi noticed that his goats were attracted to the red berries on a coffee, bush. He tried one and experienced the " wide-awake" feeling that one third of the world’s population now starts the day with.
72. according to the passage, which of the following has changed the most in the last 500 years?
A. Food.     B. Clothing.           C. Ideology.           D. Language.
73. The word "some" in the last sentence of the first paragraph refers to________.
A. some cocoa trees                  B. some chocolate drinks.
C. some shops                          D. some South American Indians
74. Thousands of Irish people starved during the " Potato Famine" because________
A. they were so dependent on potatoes that they refused to eat anything else
B. they were forced to leave their homeland and move to America
C. the weather conditions in Ireland were not suitable for growing potatoes
D. the potato harvest was bad
75. according to the passage, which of the following statements is NOT true?
A. One third of the world’s population drinks coffee.
B. Coffee is native to Colombia.
C. Coffee can keep one awake.
D. Coffee drinks were first made by Arabs

In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.
Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.
First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.
【小题1】The existence of the privately owned mass media depends on the support of ________.

In the West, advertisements are the fuel that makes mass media (大众传媒) work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money.  So where does the money come from?  From advertisements. Without advertisements, there would not be these private businesses.

         Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (赞助商) through various media.

        First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communication. Although you may feel that a message in a certain advertisement is aimed directly at you, in fact, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers, magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of ________.

A. the government                                       B. their owners families

C. advertisements                                        D. the TV stations

2.The passage seems to say that different ideas about what advertising is are given due to ________.

A. the change of time                                  B. the subject of the advertisements

C. people’s age difference                          D. people’s different opinions

3.Which of the following is considered modern mass media? ________.

A. Newspapers                  B. Emails           C. Magazines            D. Films

4.According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.    

B. Advertising must be honest and humorous.

C. There is the description of things advertised. 

D. Advertising is directed at large groups of people.

In the West, advertisements are the fuel that makes mass media work. Many TV stations, newspapers, magazines, radio stations are privately owned. The government does not give them money. So where does the money come from? From advertisements. Without advertisements, there would not be these private businesses.

Have you ever asked yourself what advertising is? Through the years, people have given different answers to the question. For some time it was felt that advertising was a means of “Keeping your name before the public”. And some people thought that advertising was “truth well told”. Now more and more people consider it in this way: Advertising is the paid, non-personal, and usually persuasive presentation of goods, services and ideas by some certain sponsors (发起人) through various media.

First, advertising is usually paid for. Various sponsors pay for the advertisements we see, read, and hear over the various media. Second, advertising is non-personal. It is not face-to-face communi­cation. Although you may feel that a message in a certain advertisement is aimed directly at you, in reality, it is directed at large groups of people. Third, advertising is usually persuasive. Directly or indirectly it asks people to do something. All advertisements try to make people believe that the product, idea, or service advertised can benefit them. Fourth, the sponsors of the advertisement must show their names. From the advertisement, we can see if the sponsor is a company, or a single person. Fifth, advertising reaches us through old and modern mass media. Included in the old media are newspapers. magazines, radio, television, and films. Modern media include emails, matchbox covers, and boards on top of buildings.

1.The existence of the privately owned mass media depends on the support of_________.

    A. the government                            B. advertisements

    C. their owners’ families                     D. the TV stations

2.The passage seems to say that different ideas of advertising are given due to __________.

    A. the subject of the advertisements    B. the change of time

    C. people's age difference              D. peoples’ different opinions

3.Which of the following is considered modern mass media?

    A. Emails.     B.   Newspapers        C. Magazines.         D. Films.

4. According to the passage, which of the following statements about advertisements is NOT true?

A. The sponsors are always mentioned.   

B. Advertising is meant for large groups of people.

C. There is the description of things advertised

D. Advertising must be honest and humorous