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    The sign “THIS SIDE UP (see) on a box. 【查看更多】

     

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    　　In the 21 th century, advertising has become very popular．Why is it so popular?Because it has been proved that repeated advertising can increase product sales and make the price of products lower．

    　　Advertisements can be made in many ways．People in the U.S.A．and Europe use them to advertise all kinds of products, services and other things as well．People use large boards, sign inside or outside shops and cinemas, printed mails or gifts to make advertisements．Besides, balloons and aeroplanes are also used．

    　　An advertisement, however, should be properly designed to avoid waste．How is an advertisement made?An advertising firm(公司)selects a company to design and make the advertisement by studying the information about customers and products．The designers put forward their different plans with pictures or photos．When the advertisement is ready, it is tested in a place to see whether it can make the product popular with customers or not．If it does, it will be used all over the country．Otherwise it should be designed again until it is accepted by customers and market．

    (1)

    The reason for which advertising is popular is that ________．

    [　　]

    A．

    it can make the price of products higher

    B．

    it can increase product sales

    C．

    it can make the products better in quality

    D．

    it can lower the cost of products

    (2)

    How many ways of advertising are mentioned in the second paragraph?

    [　　]

    A．

    Six．

    B．

    Eight．

    C．

    Two．

    D．

    Four．

    (3)

    People in the USA use advertisements to advertise ________．

    [　　]

    A．

    products only

    B．

    services only

    C．

    products and services only

    D．

    products, services and other things as well

    (4)

    The steps of making advertisements include the following except ________．

    [　　]

    A．

    the designers put forward their plans

    B．

    the advertising company studies information about customers and products

    C．

    the advertisements are tested

    D．

    the advertisements are sold to companies

    (5)

    If the advertisement can make a product popular with customers, it proves that ________．

    [　　]

    A．

    the advertisement is a failure

    B．

    the advertisement is a success

    C．

    the advertisement will be redesigned

    D．

    the advertisement will not e accepted

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    —Look at the sign!
    —Oh, I see.We _______ waste water.
    A．canB．mustC．mustn’tD．needn’t

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    We often see the sign            in a busy street. So don’t park your car there.

     

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    The sign means　_________

    A. No parkingB. No right turn C. You can’t turn left D. No entry

     

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    根据短文内容及所给的首字母写出单词，使短文意思完整正确。（共10空，每空1分，计10分）

    The English signs have become very important in people's lives. The sign“No

    Smoking”is the m 1.   common sign. It appears e  2.  in our city. It can be

    s  3.  in hospitals, meeting rooms, theatres, museums and so on. This is welcomed by non-smokers, especially women and c   4.  . But it's also hard to stop the people from s  5. . People even like to give cigarettes as presents to their friends.

    A__6.__ common sign is “No Parking”. As the number of car is increasing(增加), car d  7.   find it more and more difficult to park their cars. If you don't stop your car in a no parking place, your car will be taken a  8.  by a big truck. It'll bring you lots of t__9.__. Anyway, to obey(遵守) the t 10.  rules(规则) is better.

     

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