The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names

 

 

Driver Wanted 1)Cleaning driver licence 2)Must be of smart appearance 3)Aged over 25 Apply to Capes Taxi ,17 Palace Road, Roston

Air Hostess for International Flights Wanted Applicants must be between 20 and 33 years old Height:1.6m to 1.75m Education to GGSE Standard Two languages ,must be able to swim Apply to Recruitment Office , Southern Airlines, Heathrow Airport West HR37KK

Teacher Needed For private language school teaching, experience unnecessary Apply to The Director of studies ,Instant Languages Ltd,279 Canal Street, Roston

1.You’re 26 years old and want to be a teacher, you should apply to          .

A．Capes Taxi ,17 Palace Road, Roston

B．Recruitment Office , Southern Airlines, Heathrow Airport West HR37KK

C．The Director of studies ,Instant Languages Ltd,279 Canal Street, Roston

D．A private language school

2.What stops Jack, an experienced taxi driver, working for Capes Taxi

A．Fond of beer and wine

B．Punished（惩罚）for driving too fast and wrong parking

C．Unable to speak a foreign language

D．Not having college education

3.Ben,aged 22,fond of swimming and driving, has just finished  college. Which job might be given to him?

A．driving for Capes Taxi

B．working for Southern Airlines

C．teaching at Instant Languages Ltd

D．working for Northern Airlines

4.What prevents（阻止）Mary , aged 25, from becoming an air hostess.

A．She once broke a traffic law and was fined

B．She can’t speak Japanese very well

C．She has never worked as an air hostess before

D．She doesn’t feel like working long hours flying abroad

5.Which of the following is NOT talked about in these three ads?

A．Whether she or he is married

B．Whether they are men or women

C．Their education

D．The ages

 

Many people take trains for their trips in China, because the train is fast and cheap. But there are many problems when people take trains. It’s not easy to take trains when it is a festival. Lots of people hope someone can solve (解决) the problems.
Then, the CRH (和谐号列车) trains come out. The first CRH train from Beijing to Tianjin runs in August, 2008. CRH1 and CRH2 can go up to 200 km/h, and CRH3 can run 300 km/h. Taking CRH trains is more expensive than taking a traditional train, but cheaper than taking a plane. Some people think the CRH trains and their workers are good, and they enjoy the trips by CRH train.
China starts to make a CRH train, 350 kilometres an hour from Beijing to Shanghai. It can save people more time than taking the traditional trains.
Can CRH trains solve the problems? “Of course not. There is still a long way to go,” about 80% of the people answer.
【小题1】The first CRH train runs __________.

A．in August, 2009	B．in May, 2008
C．in August, 2008	D．in June, 2010

【小题2】 How fast does the CRH train from Beijing to Shanghai?

A．100 km/h

B．200 km/h

C．300 km/h

D．350 km/h

【小题3】 The word “save” means __________ in Chinese.

A．浪费

B．节省

C．积攒

D．拖延

【小题4】Which of the following is right about the CRH trains?

A．The workers on the first CRH train are not kind.

B．It costs people more money to take CRH trains than to take planes.

C．CRH3 train runs slower than CRH1 and CRH2.

D．Taking CRH train is expensive but it is fast.

【小题5】Can CRH trains solve all the traffic problems?

A．Of course they can.	B．Yes, all the people think they can.
C．Of course they can not.	D．About 80% of the people think they can.

下面短文中的划线部分是错误的，请改正，不得改变原文意思，并将正确答案写在右边相应题号的横线上。
Mr. and Mrs. Peter don't go out in the evening. But last night,
Mrs. Peter said to his husband,
"There is an good film at the cinema this evening.
Can we go and seeing it?"
Mr. Peter was such happy about it that he went there with his wife.
They both enjoyed the films.
They didn't get home until the film was over in eleven o'clock.
On their way home they saw a woman run along the road very fast and a man running after her.
Mr. Peter drove the car slow near the woman and said to her, "Can we help you?"
"No, thank you." The woman said but she doesn't stop running.
"My husband or I always run home after the cinema. and the last one washes the bowls at home."