Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.

Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.

When some kind of medicine was brought out recently, researchers found that the color of the package(包装) caused the shoppers to lose interest because they made the product look ineffective(无效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.

The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.

It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”

1. Health foods are usually packed in colors Except ________.

A. green            B. black          C. yellow            D. brown

2.Why did the shoppers lose interest in the medicine?

A. Because of the size of the product.      B. Because of the color of the product. 

C. Because of the color of the package.     D. Because of the cost of the product.

3.If a new product costs $ 60, how much money may be spent on packaging?

A. $ 24            B. $ 36            C. $ 40            D. $ 60

4.Which of the following is the key to the success in product sales?

A. The way to sell goods.              B. A good product.

C. The one who makes a product.        D. A nice color.

5.The passage is mainly about ___________on shopping.

A. advantages of products              B. the importance of packaging

C. choices of products                 D. the cost of packaging

I was so excited after I had found the holiday in the guidebook. It said, “Enjoy a week of sightseeing in one of Europe’s most beautiful cities    41    staying at one of its best hotels. ” Now I wasn’t so sure. I had waited fifteen minutes at reception  (前台) when I   42  and now the shower in my room wasn’t working. I  43  hotel reception.
“Hello. This is Room 308. There isn’t any    44   in my bathroom. ”
“Are you sure?”
“Of course I’m sure!”
“I’ll    45   our hotel engineer at once. ”
An hour later, the engineer came to look at the    46  . He hit the pipes (水管) a few times and looked   47  . “Sorry, but I cannot fix it today. Maybe, tomorrow.” Then he   48  his hand. I couldn’t believe it! He wanted a tip (小费) for doing   49 ! I was very angry. But suddenly, I had a better idea.    50 , I gave the engineer a few coins. He hadn’t fixed my shower but he had taught me something  51  staying in his country. Two minutes later I was at the reception desk. I explained the  52  to the receptionist (接待员) and he replied, “Sorry. This is a  53  situation, but what can we do?” I knew exactly  54  to do. I gave the hotel manager a very large tip. Fifteen minutes later I  55  into Room 405. It was twice the size of Room 308, it had a wonderful view (景色) of the city, a comfortable bed and, most importantly, there was water in the bathroom.

Where in the world can you take an hour’s train ride, and pass a forest, a London street, a scene from the Wild West, and a burning building that never burns down? There’s only one place, and that’s Hollywood, in California. The scenes you see from the tourist train are film sets（布景） in the Universal Studios, one of the oldest and largest movie companies(公司) in the USA.

A visit to Universal Studios brings back memories of great days of Hollywood, the films and the stars. But they are only memories. Hollywood isn’t quite the same as it used to be. Costs have gone up and confidence has gone down. Movie-makers are afraid to spend their money on expensive new ideas. Instead, they repeat old ones.

The film industry is changing fast. Teenagers still go out to the movies. The theatre is a good place to meet friends away from home. But older people mostly stay home to watch series, like Dynasty have become as important to Hollywood as expensive movies. These “soap opera”, as they are called, show rich, powerful families living in beautiful homes and wearing beautiful clothes. But the actors and actresses are nearly all middle-aged, like many of the people who watch them.

Though it is soap operas that are keeping the film-makers of Hollywood in Business, big films are still being made in America. But more and more of them are made outside Hollywood. New York is the most important new center, but there are many others as well. Movie-makers have realized that they don’t need Hollywood any more. Modern cameras and real houses instead of expensively made copies in a studio. Other states, especially Florida and Texas, are working hard to take the film business away from California. They are offering better working conditions and lower cost.

But Hollywood is fighting back. The state of California is trying hard to keep its best-known industry.

1.From the passage, we know Universal Studios is ______.

2.The movie industry in California isn’t as successful as before because ______.

3.Which of the following seems to be a threat（威胁）to Hollywood？

根据括号内的要求改写句子，每空一词。

1.Lily read an interesting book yesterday.（改为一般疑问句）

          Lily           an interesting book yesterday?

2.His father can’t stand soap operas.（对划线部分提问）

What does his father                     soap operas?

3.She is having dumplings now. (用yesterday改写句子)

   She _________ dumplings __________.

4.They played basketball yesterday.（对划线部分提问）

  _____   ____ they play basketball?

5.He is not too tall or too short.（改为同义句）

He is ________ medium __________ .

根据下列句子及所给单词的首字母，在答卷上按题号写出各单词的完全形式（每空限填一词）。

1.I didn’t watch the soap opera last night. So what was the r______ of it?

2.Our English teacher has a computer, but he hardly ever s______ the Internet.

3.Don’t f______ to buy me a pen when you are in the shop.

4.Everybody must have a very healthy l______.

5.There must be s______ different between these two skirts. Let’s look at them carefully.

6.I b______ Tom can learn English well.

7.I think Jiuzhaigou is a good place for s______.

8.We must exercise every day to keep h______.

9.I brush my t______ twice a day.

10.We walk with our feet. We see with our e______.