If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
【小题1】Why do famous people appear in ads?
A. Because they know every product well.
B. Because they want to serve the people.
C. Because they can make money from the ads.
【小题2】The underlined word “expert” in Paragraph Three probably means _____.
A.主持人                   B.专家                      C.演员
【小题3】According to the passage, which of the following is NOT true?
A. The famous people may not know about what they are selling.
B. Some ads make promises to people and they can keep them.
C. Ads are full of strong words, such as “new” and “improved”.
【小题4】According to the passage, we know that “Tiger” might be the name of _____.
A. a kind of car            B. a kind of computer   C. a kind of soap
【小题5】What does the writer want to tell us?
A. We should not always believe the ads.
B. We should buy things that ads ask us to buy.
C. We should think about ads before buying things.

Have you ever complained why life is so tiring? Does the sky sometimes seem dark to you? Do you sometimes think your studies are not   1  enough? Well, friends, cheer up and smile all the time. If you   2   the world with your warm heart, you’ll find that the whole world smiles to you.

While in school, sometimes you are tired of your lessons, but have you ever noticed   3  happy smile on your teacher’s face when you did a good job?

One day it is fine. Just  4  you want to go out, it suddenly starts to rain. Maybe you would feel very sad and start complaining about the weather. But dear friends, why don’t you sit down and listen to the free concert   5  the nature offers you? And with the timely rain, crops in the fields will grow better and better and farmers will have a good harvest.

Although everyone wants to succeed in  6  he tries to do, sometimes failure can’t   7  . I think failure is not terrible, and the terrible thing is that we are afraid of it and give up  8 . When we face failure, we must be confident in ourselves, draw a useful lesson from it and try our best    9  what we have decided to do. As a popular saying goes, “Failure is the mother of success.”

Attitude means 10 . Let’s smile to whatever we meet and the whole world will smile to us.

1.                A．success         B．succeed        C．successful D．successfully

2.                A．sees           B．see            C．will see   D．saw

3.                A．/              B．a              C．an   D．the

4.                A．before         B．after           C．and  D．soon

5.                A．where         B．when          C．that  D．what

6.                A．what           B．how           C．when D．which

7.                A．avoided        B．be avoided      C．avoid D．avoids

8.                A．hopes          B．hope           C．hopeful   D．hopefully

9.                A．finish          B．finishing        C．finishes   D．to finish

10.               A．nothing        B．something      C．everything D．anything

If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

      Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

      Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

      Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

      Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Why do famous people appear in ads?

      A. Because they know every product well.

      B. Because they want to serve the people.

      C. Because they can make money from the ads.

2.The underlined word “expert” in Paragraph Three probably means _____.

      A.主持人                   B.专家                      C.演员

3.According to the passage, which of the following is NOT true?

      A. The famous people may not know about what they are selling.

      B. Some ads make promises to people and they can keep them.

      C. Ads are full of strong words, such as “new” and “improved”.

4.According to the passage, we know that “Tiger” might be the name of _____.

      A. a kind of car            B. a kind of computer   C. a kind of soap

5.What does the writer want to tell us?

      A. We should not always believe the ads.

      B. We should buy things that ads ask us to buy.

      C. We should think about ads before buying things.

If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

      Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

      Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

      Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

      Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Why do famous people appear in ads?

      A. Because they know every product well.

      B. Because they want to serve the people.

      C. Because they can make money from the ads.

2.The underlined word “expert” in Paragraph Three probably means _____.

      A.主持人                   B.专家                      C.演员

3.According to the passage, which of the following is NOT true?

      A. The famous people may not know about what they are selling.

      B. Some ads make promises to people and they can keep them.

      C. Ads are full of strong words, such as “new” and “improved”.

4.According to the passage, we know that “Tiger” might be the name of _____.

      A. a kind of car            B. a kind of computer   C. a kind of soap

5.What does the writer want to tell us?

      A. We should not always believe the ads.

      B. We should buy things that ads ask us to buy.

      C. We should think about ads before buying things.