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    There in the newspaper. A. are anything new B. is new anything C. is something new D. are new something 【查看更多】

     

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    阅读理解

    　　Never go into a supermarket hungry! This is a good piece of advice．If you go shopping for food before lunchtime, you’ll probably buy more than you plan to．Unfortunately, however, just this advice isn’t enough for shoppers these days．Modern shoppers need an education in how and how not to buy things at the store．First, you check the weekly newspaper ads．Find out the items that are on sale and decide if you really need these things．In other words, don’t buy anything just because it’s cheaper than usual! Second, never let “New and Improved!” or “All Natural” on the front of a package influence you．Instead, read the list of contents on the back．Third，compare prices：that is, you should examine the prices of both different brands(品牌)and different sizes of the same brand．

    　　Another suggestion for shoppers is to buy ordinary items instead of famous brands．Ordinary items in supermarkets come in plain packages．These products are cheaper because producers don’t spend much money on packing or advertising．However, they are still of high quality．In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous．Shopping in discount clothing stores can help you save a lot of money．Although these stores aren’t very attractive, and they usually do not have individual dressing rooms, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores．

    　　Wise shoppers read magazine ads and watch TV commercials(商业广告)，but they do this with one advantage：knowledge of the psychology behind the ads．In other words, will-informed shoppers watch for information and check for misinformation．They ask themselves questions：Is the advertiser hiding something in small print at the bottom of the page?Is there any real information in the commercial, or is the advertiser simply showing an attractive image?With the answers to these questions, shoppers can make a wise choice．

    (1)

    The author gives _________ suggestions to the shoppers in the passage．

    [　　]

    A．

    Three

    B．

    Four

    C．

    Five

    D．

    Six

    (2)

    We can learn from the passage that _________．

    [　　]

    A．

    ordinary items are not so attractive because of the lower prices．

    B．

    we can’t buy items with words like “New and Improved” or “All Natural”．

    C．

    the advertisers are always showing misinformation in the commercial．

    D．

    the quality of ordinary items can be as good as that of famous brands．

    (3)

    The author’s main purpose of writing the passage is to advise shoppers _________．

    [　　]

    A．

    to buy ordinary items instead of famous brands

    B．

    how to buy ordinary things in supermarkets

    C．

    how to make a proper decision while shopping

    D．

    not to believe advertisements or commercials

    查看答案和解析>>

    阅读理解

    　　If you open today’s newspaper, what do you see? Ads! Look through a magazine．More ads! Turn on the TV．Still more ads! Everywhere you look, someone has something to sell．

    　　Here are some ways ads get us to buy．Some ads use famous people．Stars are paid to sell a product．Think about it．Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling．

    　　Some ads make you think you’re getting the word of an expert．They say, “Doctor said．” A man in a white coat comes on TV．He looks nice．“I use Bright and White,” he says．This man looks like a doctor．But he is an actor．He has been paid to sell this product．

    　　Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on．Such an ad is about feelings rather than facts．Ads are full of strong words．Words like “new” and “improved” have strong influence．They can help a product sell．The soap may be called “Spring Rain”．A car may be called “Tiger”．Strong words work on our feelings．

    　　Some ads make promises(承诺)．But can they keep them? No．Some ads use our fear of being too late．“Buy now!” they say．“Selling ends soon．” Check to see if this is true．Don’t hurry．Take time to think．All ads hope we will buy something, do something, or think in a certain way．Know what ads are doing．Ask questions to yourself．Don’t let their words and pictures fool you．

    (1)

    Why do famous people appear in ads?

    [　　]

    A．

    Because they know every product well．

    B．

    Because they want to serve the people．

    C．

    Because they can make money from the ads．

    (2)

    The underlined word “expert” in Paragraph Three probably means _________．

    [　　]

    A．

    主持人

    B．

    专家

    C．

    演员

    (3)

    According to the passage, which of the following is NOT true?

    [　　]

    A．

    The famous people may not know about what they are selling．

    B．

    Some ads make promises to people and they can keep them．

    C．

    Ads are full of strong words, such as “new” and “improved”．

    (4)

    According to the passage, we know that “Tiger” might be the name of _________．

    [　　]

    A．

    a kind of car

    B．

    a kind of computer

    C．

    a kind of soap

    (5)

    What does the writer want to tell us?

    [　　]

    A．

    We should not always believe the ads．

    B．

    We should buy things that ads ask us to buy．

    C．

    We should think about ads before buying things．

    查看答案和解析>>

    If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
    Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
    Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
    Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
    Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
    【小题1】Why do famous people appear in ads?
    A. Because they know every product well.
    B. Because they want to serve the people.
    C. Because they can make money from the ads.
    【小题2】The underlined word “expert” in Paragraph Three probably means _____.
    A.主持人                   B.专家                      C.演员
    【小题3】According to the passage, which of the following is NOT true?
    A. The famous people may not know about what they are selling.
    B. Some ads make promises to people and they can keep them.
    C. Ads are full of strong words, such as “new” and “improved”.
    【小题4】According to the passage, we know that “Tiger” might be the name of _____.
    A. a kind of car            B. a kind of computer   C. a kind of soap
    【小题5】What does the writer want to tell us?
    A. We should not always believe the ads.
    B. We should buy things that ads ask us to buy.
    C. We should think about ads before buying things.

    查看答案和解析>>

    If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
    Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.
    Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
    Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
    Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
    【小题1】Why do famous people appear in ads?
    A. Because they know every product well.
    B. Because they want to serve the people.
    C. Because they can make money from the ads.
    【小题2】The underlined word “expert” in Paragraph Three probably means _____.
    A.主持人                   B.专家                      C.演员
    【小题3】According to the passage, which of the following is NOT true?
    A. The famous people may not know about what they are selling.
    B. Some ads make promises to people and they can keep them.
    C. Ads are full of strong words, such as “new” and “improved”.
    【小题4】According to the passage, we know that “Tiger” might be the name of _____.
    A. a kind of car            B. a kind of computer   C. a kind of soap
    【小题5】What does the writer want to tell us?
    A. We should not always believe the ads.
    B. We should buy things that ads ask us to buy.
    C. We should think about ads before buying things.

    查看答案和解析>>

    If you open today’s newspaper, what do you see? Ads! Look through a magazine. More ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.

          Here are some ways ads get us to buy. Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? There people may be famous, but they may not know about what they are selling.

          Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use Bright and White,” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

          Does soap have anything to do with a pretty child? But ads may show their product with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than facts. Ads are full of strong words. Words like “new” and “improved” have strong influence. They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

          Some ads make promises（承诺）. But can they keep them? No. Some ads use our fear of being too late. “Buy now!” they say. “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think. All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

    1.Why do famous people appear in ads?

          A. Because they know every product well.

          B. Because they want to serve the people.

          C. Because they can make money from the ads.

    2.The underlined word “expert” in Paragraph Three probably means _____.

          A.主持人                   B.专家                      C.演员

    3.According to the passage, which of the following is NOT true?

          A. The famous people may not know about what they are selling.

          B. Some ads make promises to people and they can keep them.

          C. Ads are full of strong words, such as “new” and “improved”.

    4.According to the passage, we know that “Tiger” might be the name of _____.

          A. a kind of car            B. a kind of computer   C. a kind of soap

    5.What does the writer want to tell us?

          A. We should not always believe the ads.

          B. We should buy things that ads ask us to buy.

          C. We should think about ads before buying things.

     

    查看答案和解析>>


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