以下五个家庭中的成员都打算购买一些产品。请仔细阅读第56—60题中的信息，从A到F的六个选项中，选出适合他/她拟购买产品的最佳广告语，其中一项为多余选项。
【小题1】Jack is going to study in a famous university. These days, his father is looking for a mobile phone for him so as to keep in touch with each other closely.
【小题2】Tom is a middle school student. He likes sports very much and plays football every afternoon. But his shoes are too small for him, so after class this afternoon he has to buy a pair of new shoes.
【小题3】Mary is going to have her 15th birthday party. Her family are making preparations for it. Her brother’s job is to buy some drink.
【小题4】Joan doesn’t want to forget the past, especially the happy moments.
【小题5】Alice is afraid of opening her mouth, because a bad smell will come out. So she needs something which can remove the smell no matter how much it is.

A		B		C
“Just do it!” Do something, but only if you think it’s necessary. And if so, why not do it wearing Nike?		“Always Coca Cola.”  It seems to say “Coke is the only drink there is; there are no other forms of drink.”		“Share moment, share life.”  We can remember the happy moments in life by taking photos of them— using Kodak film of course!
D		E		F
“Make yourself heard”. When you hear this slogan, you will know there is Sony Ericsson product for you to call anyone.		“Project Hope —Schooling every child.” It educates people about public service projects, such as Project Hope.		“Bright-teeth fights bad breath!” It wants you to read the word “fight” and think that the toothpaste can make the bad breath disappear.

 

Did you ever wonder how some of your favorite foods, products or toys came about? Believe it or not, they may have been an accident, or a failure of some other intention. Below, we found three mistakes we’re thankful for turned out to be what they are.

1. Most historians hold that the Chinese invented fireworks in the 9^th century when they discovered how to make gunpowder. Story has it that a Chinese cook accidentally mixed together what were then considered common kitchen items and noticed they burnt. When put tightly in a bamboo tube and lit, it blew up.

2. In May of 1886, a law led John Pemberton, a pharmacist(药剂师), to rewrite the formula(配方) for “Pemberton’s French Wine Coca”, his popular headache treatment. Containing sugar instead of wine as a sweetener, the outcome became something for Coke, which was later mixed with carbonated(碳酸) water. His bookkeeper suggested the name Coca-Cola because he thought the two C’s would look good together, which is how what we call Coca-Cola, a world-wide drink came into being.

3. During World WarⅡ, scientists at the University of Birmingham invented the magnetron(磁控管)—an important heat-producing part of the microwave oven. While working for Raytheon Corporation after the war, the American engineer Percy Spencer was testing the magnetron when a chocolate bar in his pocket melted. He went on to test other foods including popcorn kernels(仁), and found it to be a much more efficient way to cook. In 1947 Raytheon came out with the first restaurant microwave oven, which was six feet tall and weighed 750 lbs.
【小题1】The right time order of the three inventions should be ________.

A．fireworks, the microwave and Coca-Cola

B．fireworks, Coca-Cola and the microwave

C．Coca-Cola, fireworks and the microwave

D．the microwave, Coca-Cola and fireworks

【小题2】Percy Spencer found the microwave efficient in cooking when he was ________.

A．looking for a way to melt his chocolate

B．trying to know how a magnetron could cook

C．working to know how the magnetron works

D．asked to invent a restaurant microwave oven

【小题3】The underlined phrase “ blew up” might mean _______ in Chinese.

A．爆炸

B．膨胀

C．升华

D．蒸发

【小题4】What can we learn from the above invention stories?

A．Experiments make great inventors of our time.

B．Nothing is impossible if one tries each day.

C．Inventors come out of hard work at any time.

D．A small incident may lead to a great invention.

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

 

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.

In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A. To make companies pay for naming service.

B. To help people choose the best products

C. To present good images of the products.

D. To prevent good images from being copied

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names

B. Creative trade names can help companies to have a larger sale

C. The government often does business with naming companies

D. It is considered necessary for cars to be names after animals

3.What’s the best title for the passage?

A. The Business of Names

B. The Development of Names

C. The Rules of Naming Business

D. The Methods of Choosing Names