The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

【小题2】What can we learn from the passage?
A. Many companies care about the cost of finding the right names.
B. Creative trade names can help companies to have a larger sale.
C. The government often does business with naming companies.
【小题3】What’s the best title for the passage?

A．The Importance of Right Brand Names	B．The Development of Names
C．The Rules of Naming	D．The Methods of Choosing Names

Do you like to tell stories? Do you like to write? Sometimes those questions have two different answers. ____1.___ However, it can be hard to write them down on paper.

____2.___ Even professional(职业的) writers do not write everything perfectly the first time. They have to revise(修正) their work. When you revise your writing, you look for ways to change it that will make it better. ____3.___ You make sure that you have used capitals(大写), periods and other punctuation marks in the best way. You look for words that can be taken out or changed for different, more exciting words. You make sure that your words help the reader get a picture in his mind when he reads them.

Writing is one of those skills that take practice. The changes you make can turn boring words into exciting words. ____4.___ Don’t be afraid to make changes. The first time you write on a topic, you get your ideas down on paper. ___5.___ It’s making it ready for readers to enjoy.

根据材料内容，从下面五个选项中选出能填入文中空缺处的最佳选项，使短文意思通顺，内容完整，并将其标号填写在下面题号后的横线上。

A．You check your spelling.

B．Revising your writing is important.

C．Many children love to tell stories out loud.

D．Revising your writing is cleaning it up.

E. It can make your ideas come alive.

 

阅读理解：先阅读短文，然后根据短文内容从文后每小题的四个选项中，选出一个能完成所给句子或回答所提问题的正确答案。

　　President (总统) George W Bush is visiting an elementary school today and visits one of the 4th grade classes. They are in the middle of a discussion(讨论) of words and their meanings.

　　The teacher asks the President if he would like to lead the class in the discussion of the word“tragedy”. So the President asks the class for an example of a“tragedy”.

　　One little boy stands up and says,“If my best friend, who lives next door, is playing in the street and a car comes along and runs him over, that would be a tragedy.”

　　“No,”says Bush,“that would be an accident.”

　　A little girl puts up her hand,“If a school bus carrying 50 children drove off a cliff(悬崖), killing everyone in the bus, that would be a tragedy.”

　　“I am afraid not,”explains the President.“That is what we would call a GREAT LOSS(损失).”

　　The room goes quiet. No other children answer. President Bush looks around the mom.“Is not there someone here who can give me an example of a tragedy?”

　　At last, in the back of the room, a boy named Johnny puts up his hand. In a quiet voice he says,“If Air Force One, carrying you and Mrs Bush, was hit by a missile(导弹) and blown up to pieces, that would be a tragedy.”

　　“Right,”exclaims(大叫)Bush,“that is right, and can you tell me why that would be a tragedy?”

　　“Well,”little Johnny says,“because, as you just told us, it would not be an accident, and it sure as well would not be a great loss.”

1．President Bush tells the students ________.

[　　]

A．to welcome him

B．to give an example

C．to make a sentence

D．to ask some questions

2．Johnny is ________.

[　　]

A．in the front of the classroom

B．in the back of the classroom

C．in the middle of the room

D．on the left

3．Air Force One is ________.

[　　]

4．“Tragedy”means ________.

[　　]

5．What does the sentence“…and it sure as well would not be a great loss”mean?

[　　]

A．Of course, it's not a great loss, either.

B．It's OK that it would not be a great loss.

C．It's sure if it is not a great loss.

D．I'm sure that it would be a great loss, too.

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in the everyone’s mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小题1】Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products

C．To present good images of the products.

D．To prevent good images from being copied

【小题2】What can we learn from the passage?

A．Many companies care about the cost of finding the right names

B．Creative trade names can help companies to have a larger sale

C．The government often does business with naming companies

D．It is considered necessary for cars to be names after animals

【小题3】What’s the best title for the passage?

A．The Business of Names

B．The Development of Names

C．The Rules of Naming Business

D．The Methods of Choosing Names

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names