Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

 

Sally: an animal doctor What’s the worst thing that’s ever happened in your job? Probably the dog that bit me. It wasn’t a big one - I don’t mind the big ones. The small ones are the worst. It gave me a very nasty bite. Have you ever done any other jobs? Yes, I did different kinds of jobs when I was a student. One summer I did fruit-picking in Spain. What’s the worst job you’ve ever done? In order to improve my English, I worked for a rich family in New York. I never had a day off and I had to do everything – cooking, cleaning, shopping- and look after their horrible children. I left after two weeks and managed to get a job as a waitress in an Italian restaurant. Leo: an actor What’s the worst thing that’s ever happened in your job? So many bad things have happened-but I think my worst moment was when I read my first bad review in the newspaper. They wrote terrible things about me, and I was so upset. After that I didn’t read my reviews any more. Have you ever done any other jobs? Oh yes, it’s hard to make a living as an actor. So I’ve done lots of part-time jobs over the years. For example, I’ve worked in a shop, sold ice cream at the beach and handed out publicity flyers in the street. What’s the worst job you’ve ever done? The worst job I’ve ever done was at an egg-packing factory. Working conditions are terrible-you stand for hours at the end of a belt, putting eggs into boxes. You can’t have a break, and if you want to go to the toilet, you have to ask for permission. And worst of all, the smell was terrible- I’ve never eaten an egg since then.

【小题1】The underlined word “one” refers to “__________”.

A．dog	B．bite
C．event	D．job

【小题2】Sally has done the following jobs EXCEPT __________.

A．picking fruit in Spain

B．working for a rich family

C．looking after sick animals

D．cooking in an Italian restaurant

【小题3】After reading his first bad review in the newspaper, Leo __________.

A．wrote more reviews

B．replied to every review

C．gave up his job as an actor

D．stopped reading any of his reviews

【小题4】What does Leo think of being an actor?

A．It’s hard to make a living.

B．It’s helpful to read his reviews.

C．It’s easy to make lots of money.

D．It’s fun to have different experiences.

【小题5】What did Leo hate most when working at an egg-packing factory?

A．No breaks.	B．Standing for too long.
C．The bad smell.	D．Putting eggs into boxes.

【小题6】The best title of the passage might be __________.

A．An Animal Doctor	B．Terrible Job Experiences
C．How to Find a Part-time Job	D．Reviews of Sally a nd Leo

Films in Beijing Theater This Week
HARRY POTTER (Ⅲ)
American film
Director: Alfonso Cuaron
Starring: Daniel Radcliffe, Rupert Grint, Emma Watson
Time: From Monday to Wednesday, at 6:00 p.m.
Ticket Price:￥50
KUNGFU HUSTLE
Chinese film
Director: Zhou Xingchi
Starring: Zhou Xingchi, Liang Xiaolong, Yuan Hua
Time: From Wednesday to Friday, at 9:00 p.m.
Ticket Price:￥40
A WORLD WITHOUT THIEVES
Chinese film
Director: Feng Xiaogang
Starring: Liu Dehua, Liu Ruoying, Ge You, Li Bingbing
Time: From Friday to Sunday, at 6:30 p.m.
Ticket Price:￥40 (Half on Sunday for children)
TROY
American film
Director: Wolfgang Peterson
Starring: Julian Glover, Brian Cox, Nathan Jones, Adoni Maropis
Time: From Tuesday to Saturday, at 9:30 a.m.
Ticket Price:￥30
【小题1】There will be ____ in Beijing Theater this week.

A．one Chinese film	B．two Chinese films
C．three American films	D．four foreign films

【小题2】If an adult with his child goes to Beijing Theater to watch A world Without Thieves on Sunday, they will spend ____ on the film.

A．￥30

B．￥40

C．￥60

D．￥80

【小题3】If you are free on Friday morning, you can see the film ____ in Beijing Theater.

A．HARRY POTTER (Ⅲ)	B．KUNGFU HUSTLE
C．A WORLD WITHOUT THIEVES	D．TROY

【小题4】You can see three films on ____ or ____.

A．Wednesday; Friday	B．Tuesday; Wednesday
C．Thursday; Friday	D．Saturday; Sunday

【小题5】From the poster(海报), we know ____ is both a director and actor.

A．Alfonso Cuaron	B．Feng Xiaogang
C．Wolfgang Peterson	D．Zhou Xingchi

Watch a good teacher, and you will see that he does not sit still before his class: he stands the whole time he is teaching; he walks about, using his arms, hands and fingers to help him in his explanations, and his face to express feelings. Listen to him, and you will notice the loudness, the quality and the musical note of his voice always change according to what he is talking about.
The fact that a good teacher has some of the gifts(天赋) of a good actor doesn’t mean that he will indeed be able to act well on the stage, for there are very important differences between the teacher’s work and the actor’s. The actor has to speak words which he has learnt by heart; he has to repeat exactly the same words each time he plays a certain part, even his movements and the ways in which he uses his voice are usually fixed beforehand(预先). What he has to do is to make all these carefully learnt words and actions seem natural on the stage.
A good teacher works in quite a different way. His audience take an active part in his play: they ask and answer questions, they obey orders, and if they don’t understand something, they say so. The teacher therefore has to meet the needs of his audience, which is in his class. He cannot learn his part by heart, but must invent it as he goes along.
I have known many teachers who were fine actors in class but were unable to take part in a stage-play because they could not keep strictly to what another had written. 
【小题1】The word “audience” in the third paragraph means ________.

A．students

B．people who watch a play

C．people who are not on the stage

D．people who listen to something

【小题2】Students in a good teacher’s class are always ________.

A．active

B．quiet

C．noisy

D．sad

【小题3】In what way is a teacher’s work different from an actor’s?

A．The teacher must learn everything by heart.

B．He knows how to control his voice better than an actor.

C．He has to deal with unexpected（未预料到）situations.

D．He has to use more facial expression.

【小题4】From the passage, we can infer(推断) ________________.

A．Teachers have to learn by heart what they are going to say in class.

B．A teacher cannot decide beforehand what exactly he is going to say in class.

C．A teacher must speak louder than an actor.

D．A teacher must have a better memory than an actor.