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【小题1】Its 3-D cinemas and giant movie screens provide ____ _____ experiences of the earth and beyond.
【小题2】The theme park you are probably _____ ______ ______ is Disneyland.
【小题3】Smiles around the world can be false, ______ ______ _______ like anger, fear or worry.
【小题4】After half an hour of ______ ______ _____ _______ _____ _____, I saw several young people enter the waiting area looking around curiously.
【小题5】If you want to have fun and ____ ______ _____, come to Disneyland.

In Disneyland every year, some 800,000 plants are replaced because Disneyland refused to _______ signs asking his “guests” not to step on them.

A. put down        B. put out       C. put off          D. put up

As societies develop,their members start to see things not so much according to what they need,but according to what they want.When people have enough money,these wants become demands.

Now,it’s important for the managers in a company to understand what their customers want if they are going to develop effective marketing strategies(策略).There are various ways of doing this.One way at supermarkets(超市),for example,is to interview(采访)customers while they’re doing their shopping.They can be asked what they prefer to buy and then the results of the research can be studied.This provides information on which to base future marketing strategies.It’s also quite normal for top managers from department stores to spend a day or two each month visiting stores and mixing freely with the public,as if they were ordinary customers,to get an idea of how customers act.

Another way to get information from customers is to give them something.For example,some fast food restaurants give away tickets in magazines or on the street that permit customers to get part of their meal for nothing.As well as being a good way of attracting customers into the restaurants to spend their money,it also allows the managers to get a feel for where to attract customers and which age-groups to attract.

Another strategy used at some well-known parks such as Disneyland is for top managers to spend at least one day in their work,touring the park dressed as Mickey Mouse or something like that.This provides them with a perfect chance to examine the scene and watch the customers without being noticed.

1.The text is designed for ________.

A.managers                              B.salesmen

C.researchers                               D.customers

2.Which of the following can help managers get useful information?

A.Visiting customers themselves.

B.Giving customers free food on the street.

C.Visiting parks as ordinary customers.

D.Asking customers questions at supermarkets.

3.What does the word“this”underlined in the last sentence refer to?

A.Visiting Disneyland.

B.Wearing attractive clothes.

C.Acting Mickey Mouse.

D.Dressing up and walking around.

4.The main idea of the text is ________.

A.how to do market research

B.how to develop marketing strategies

C.how to find out customers’ social needs

D.how to encourage customers to spend more money

People like different kinds of vacations. Some go camping. They swim, fish, cook over a fire and sleep outside. Others like to stay at a hotel in an exciting city. They go shopping all day and go dancing all night. Or maybe they go sightseeing to places such as Disneyland, the Tai Mahan or the Louver.

Some people are bored with sightseeing trips. They don’t want to be “tourists”. They want to have an adventure--a surprising and exciting trip. They want to learn something and maybe help people too. How can they do this? Some travel companies and environmental groups are planning special adventures. Sometimes these trips are difficult and full of hardships, but they’re a lot of fun. One organization, Earth watch, sends small groups of volunteers to different parts of the world. Some volunteers spend two weeks and study the environment. Others work with animals. Others learn about people of the past.

Would you like an adventure in the Far North? A team of volunteers is leaving from Mormons, Russia. The leader of this trip is a professor from Alaska. He’s worried about chemicals from factories. He and the volunteers will study this pollution in the environment. If you like exercise and cold weather, this is a good trip for you. Volunteers need ski sixteen kilometers every day.

Do you enjoy ocean animals? You can spend two to four weeks in Hawaii. There, you can teach language to dolphins. Dolphins can follow orders such as “Bring me the large ball.” They also understand opposites. How much more can they understand? It will be exciting to learn about these intelligent animals. Another study trip goes to Washington State and follows orcas. We call orcas “killer Whale”, but they’re really dolphins—the largest kind of dolphin. This beautiful animal travels together in family groups. They move through the ocean with their mothers, grandmothers and great-grandmothers. Ocean pollution is chasing their lives. Earth watch is studying how this happens.

Are you interested in history? Then Greece is the place for your adventure. Thirty-five hundred years ago a volcano exploded there, on Santorum. This explosion was more terrible than Karate or Mount Saint Helens. But today we know a lot about the way of life of the people from that time. There are houses, kitchens, and paintings as interesting as those in Pompeii. Today teams of volunteers are learning more about people from the past.

Do you want a very different vacation? Do you want to travel far, work hard and learn a lot? Then an Earth watch vacation is for you.

The Tai Mahan may be _______.

A. a shopping center      B. a hotel       　

C. a dancing hall    D. a place of interest

From the passage, on an adventure trip, people ______.

A. may not spend much time on sightseeing

B. won’t meet some difficulties or hardships

C. can’t enjoy them

D. can’t learn something

If you want to learn something about people of the past, you can _______.

A. join the team to Hawaii

B. join the team to the Far North

C. join the team to Washington

D. join the team to Greece

The word intelligent in paragraph 4 means _______.

A. exciting     B. beautiful

C. large   D. clever

Which of the following is false?

A. Some people find sightseeing trips boring.

B. Earth watch is planning all these special adventures.

C. The number of orcas is decreasing.

D. 3 volcano explosions in all broke out 3, 500 years ago in Greece.

Disneyland may look like a straightforward theme park. But there’s a secret world hidden behind the balloons, castles and cotton candy — a place where wild cats wander at midnight, Mickey Mouse hides in the wallpaper, and movie stars drink martinis behind closed doors.

Cat security — It’s not easy keeping the ground of Disneyland spotless, as well as free of unwanted pests. Every night after closing time, 200 wild cats were freed into the park to help keep the rodent（啮齿）population under control. Though Disney doesn’t comment on the matter, rumor（传闻）has it that the cat taskforce dates back to 1957. After unsuccessful attempts to chase them out of the park, Disney decided to put the cats to work instead.

Hidden Mickeys—At Disneyland the round-eared Mickey Mouse image is everywhere. But you can also see hundreds of “Hidden Mickeys” across the park, which are very difficult to spot: they’re camouflage （伪装）in the architecture and landscaping as well as in the smallest stylistic details.

Cocktail（鸡尾酒）behind closed doors—Disney is dry unless you can manage to get your name on the list at Club 33. The secret cocktail club has a limited membership of just 487 and a waiting list of approximately 14 years. Walt Disney designed the club as a special space to entertain possible investors; since then, it has hosted US presidents, film stars and foreign guests.

Always on stage—At Disneyland, a doorman isn’t a doorman, he is a “cast member”. So are the large numbers of cashiers, painters, ride operators, gardeners and performers. All “cast members” are trained to follow a specific rule that helps preserve the Disney magic. On the list of dos and don’ts? Never break character. If wearing a costume that belongs in Fantasyland, don’t set foot in Tomorrowland—it might Confuse visitors or break the park’s orderly image. Cast members have a Disney “look book” that details the fresh-faced ideal—no long fingernails, beards, or unnaturally colored hair allowed. It’s a return to Walt Disney’s All-American standards: when the park opened even guests with facial hair weren’t allowed entrance.

1.The reason why there are many wild cats in Disneyland is that ________.

A. they’re in charge of the cleaning of the park

B. they’re allowed to act as cleaners and guards

C. they have to keep watch in the daytime

D. they have a comfortable house to live in

2.From the passage we can know that in Disneyland “Hidden Mickeys” are _________.

A. small          B. obvious          C. everywhere       D. dishonest

3.What do the underlined Words “Disney is dry” in paragraph 4 mean?

A. It’s easy to join the Club 33.           B. The ground keeps dry.

C. It doesn’t often rain.                 D. Drinking alcohol is forbidden.

4. From the last paragraph, we can know the workers in Disneyland _______.

A. must know the dos and don’t

B. needn’t have their facial hair shaved

C. can wear unnaturally colored hair

D. mustn’t get in Tomorrowland