Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables(变量): language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions. To deal with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.   

    The most complicated problems in dealing with the cultural environment lie in the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural differences. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from disappearing.   

    The other school suggests that companies must adjust business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia(近视) or even blindness.   

    Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your rivals, know your audience, and know your customer.   

According to the passage, which of the following is true?   

A. Business diversity is not necessary.

B. All international managers can learn culture.  

C. Most people do not know foreign culture well.  

D. Views differ on how to treat culture in business world.   

According to the author, the model of Pepsi                .   

    A. is different from the model of McDonald’s .

    B. reflect the idea that business is business.  

    C. has converged cultural differences .

    D. shows the reverse of globalization .

The two schools of thought               .   

    A. both think dealing with cultural environment is the most complicated problem in business   

    B. both admit the existence of cultural diversity in business world.  

    C. both advocate that different policies be set up in different countries.   

D.both propose that companies should tailor business approaches to individual cultures.

This article is supposed to be most useful for those                 .   

    A. who have connections to more than one type of culture

    B. who are interested in researching the topic of cultural diversity  

    C. who want to run business in other countries   

    D. who want to travel abroad 

       Culture is one of the most challenging elements of the international marketplace. This system of learned behavior patterns characteristic of the members of a given society is constantly shaped by a set of dynamic variables: language, religion, values and attitudes, manners and customs, aesthetics, technology, education, and social institutions.』① To cope with this system, an international manager needs both factual and interpretive knowledge of culture. To some extent, the factual knowledge can be learned; its interpretation comes only through experience.

　　The most complicated problems in dealing with the cultural environment stem from the fact that one cannot learn culture—one has to live it. Two schools of thought exist in the business world on how to deal with cultural diversity. One is that business is business the world around, following the model of Pepsi and McDonald’s. In some cases, globalization is a fact of life; however, cultural differences are still far from converging.

　　The other school proposes that companies must tailor business approaches to individual cultures. Setting up policies and procedures in each country has been compared to an organ transplant; the critical question centers around acceptance or rejection. The major challenge to the international manager is to make sure that rejection is not a result of cultural myopia or even blindness.

　　Fortune examined the international performance of a dozen large companies that earn 20 percent or more of their revenue overseas. The internationally successful companies all share an important quality: patience. They have not rushed into situations but rather built their operations carefully by following the most basic business principles. These principles are to know your adversary, know your audience, and know your customer.

8. According to the passage, which of the following is true?

　 A. All international managers can learn culture.

　 B. Business diversity is not necessary.

　 C. Views differ on how to treat culture in business world.

　 Ｄ. Most people do not know foreign culture well.

9. According to the author, the model of Pepsi .

　Ａ. is in line with the theories of the school advocating the business is business the world around

　Ｂ. is different from the model of McDonald’s

　Ｃ. shows the reverse of globalization

　Ｄ. has converged cultural differences

10. The two schools of thought .

　　Ａ. both propose that companies should tailor business approaches to individual cultures

　　Ｂ. both advocate that different policies be set up in different countries

　　Ｃ. admit the existence of cultural diversity in business world

　　Ｄ. Both Ａ and Ｂ

11. This article is supposed to be most useful for those .

　　A. who are interested in researching the topic of cultural diversity

　  B. who have connections to more than one type of culture

　　C. who want to travel abroad

　　D. who want to run business on International Scale

12. According to Fortune, successful international companies .

　  Ａ. earn 20 percent or more of their revenue overseas

　  Ｂ. all have the quality of patience

　  Ｃ. will follow the overseas local cultures

　　Ｄ. adopt the policy of internationalization

Culture refers to a group or community _________ we share common expressions that shape the way we understand the world.?

A.with which　     B.that　  C.which　      D.what?

Culture means any human behavior that is learned in human society. All of the meaningful parts of a culture are passed on to different generations through tradition or social learning. From this view point, all human groups have a culture. Culture exists in agricultural as well as industrialized societies.
Culture is necessary for the survival and existence of human beings as human beings. Practically everything humans know, think, value, feel, and do is learned through taking part in a socio-cultural system. This statement is well supported by some well-written cases. Here is one of the cases of children growing up apart from human society. In the province of Kidnaper in India, the director of a children’s home was told by local villagers that there were “ghost（鬼）” in the forest. Upon looking into the case, the director found that two children, one about eight years old and the other about six years old, appeared to have been living with a pack of wolves in the forest. These children were the ghosts described by the local people. In his diary, the director describes his first view of Kamala(as the older child was named) and Amala(the name given to the younger child).
Kamala was a terrible-looking being—the head, a big ball of something covering the shoulders. Close at its heels there came another terrible creature exactly like the first, but smaller in size. Their eyes were very bright and sharp, unlike human eyes. They were very fond of raw meat and raw milk. Gradually, as they got stronger, they began going on all fours, and afterwards began to run on all fours like squirrels. Children learn human language in the same way they learn other kinds of human behavior by taking part in a cultural community. They learn a certain human language as well as certain kinds of human behavior through their membership in a certain cultural community.
1. From the passage we can learn that               .
A. human beings can develop human abilities only if they are raised by their biological parents
B. Amala and Kamala were raised in forest by ghosts
C. human beings will not grow up human unless they are raised by human beings in human culture
D. culture refers only to the high art and classical music of a particular society
2. Who were the “ghosts” of the Kidnapper forest seen by the local villagers?
A. They were two children Amala and Kamala, who ran on fours.
B. They were two squirrels, Amala and Kamala, who ran on fours.
C. They were two young wolves, Amala and Kamala, whose eyes were bright and sharp.
D. They were two children, Amala and Kamala, who were growing up in a children’s home.
3. How would you understand the description by the director “they began going on all fours,” in his
diary?
A. They began to continue with all their four eyes.
B. They started walking with their four feet.
C. They began going with their four hands.
D. They started walking with both their hands and feet.
4. Which of the following do you think is the best title to this passage?
A. Wolf-children                                   B. Culture and Human Behavior
C. Culture and Language Learning              D. A director’s Diary

Culture shock begins with the "honeymoon stage". This is the period of time when we first arrive in which everything about the new culture is strange and exciting. We may be suffering from "jet lag" but we are thrilled to be in the new environment, seeing new sights, hearing new sounds and language, eating new kinds of food. This stage can last for quite a long time because we feed we are involved in some kind of great adventure.
Unfortunately, the second stage can be more difficult. After we have settled down into our new life, we can be very tired and begin to miss our homeland and our family, friends, pets. All the little problems in life seem to be much bigger and more disturbing when you face them in a foreign culture. This period of cultural adjustment can be very difficult and lead to the new arrival of rejecting or pulling away from the new culture.
The third stage is called the "adjustment stage". This is when you begin to realize that things are not so bad in the host culture. Your sense of humor usually becomes stronger and you realize that you are becoming stronger by learning to take care of yourself in the new place. Things are still difficult, but you are now a survivor.
The fourth stage can be called "at ease at last". Now you feel quite comfortable in your new surroundings. You can cope with most problems that occur. You may still have problems with the language, but you know you are strong enough to deal with them.
There is a fifth stage of culture shock which many people don't know about. This is called "reverse culture shock". Surprisingly, this occurs when you back to your native culture and find that you have changed and that things there have changed while you have been away. Now you feel a little uncomfortable back home. Life is a struggle!
64. When does culture shock happen? 
A. When you reach your teens
B. When you move to a big city
C. When you meet foreign people for the first time
D. When you go to live in a foreign country
65. How do you feel during the first stage of culture shock?
A. Lonely and depressed              B. Bored and homesick
C. Happy and excited                 D. Angry and frustrated
66. One's sense of humor becomes stronger in the "adjustment stage" because_________.
A. he gradually gets used to the language and culture
B. he has to understand jokes in a new culture
C. humor can help him to become stronger
D. he often plays jokes on others to be popular
67. Why might reverse culture shock be a problem?
A. It hardly ever happens.                B. It is extremely stressful.
C. Most people do not expect it.          D. It only happens to young people.