Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies-Coca-Cola and Pepsi Cola-are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic or Pepsi. Diet Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them with four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guesswork could have accomplished.
Getting all four samples right was a tough test but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse-only 7 out of 27 identified all four samples correctly.
Both groups did better than chance would predict, but nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
71. According to the passage the preference test was conducted in order to___________.
A.show that a person’s opinion about taste is mere guesswork
B.compare the ability of the participants in choosing their drinks
C.find out the role taste preference plays in a person’s drinking
D.reveal which cola is more to the liking of the drinkers
72. The statistics recorded in the preference tests show that____________.
A.there is not much difference in taste between Coca-Cola and Pepsi
B.few people had trouble telling Coca-Cola from Pepsi
C.people`s tastes differ from one another
D.Coca-Cola and  Pepsi are people`s two most favorite drinks
73.It is implied in the first paragraph that __________
A.the competition between the two colas is very strong
B.blind tasting is neccssary for identifying fans
C.the purpose of taste test is to promote the sale of colas
D.The improvement of quailty is the chief concern of the two cola companies
74.The underlined word "burnout" here refers to the state of __________
A.being seriously burnt in the skin
B.Being badly damaged by dire
C.Being unable to burn for lack of fuel
D.Being unable to function because of too much use
75.The author`s purpose in writing this passage is to __________
A.emphasize that taste and price are closely related to each other
B.Recommend that blind tasting be introduced in the quality control of colas
C.Show that taste preference is highly subjective
D.Argue that taste testing is an important marketing strategy

The Koala is ____ tree-climbing animal which lives in ____ Australia.

A. a, the     B. the, the       C. 不填，不填        D. a, 不填

Men are more suited to occupational environments ______require decisive action while women are better at jobs ______ a considered approach is most important.

1. A.
   which; that
2. B.
   不填; when
3. C.
   which; when
4. D.
   that; where

______ these models several were exciting, ____ of them exactly right．

       A．Of; none of which   B．Among; none of which   

       C．Of; none of them    D．Among; none of them    

Discover

A science magazine, designed for wonders of modern science, written for the educated general readers. Published by Disney Magazine Publishing Co., Discover tells many of the same stories professionals (专业人员) read in Scientific American. A truly delightful family science magazine, each issue （每期） brings new topics to make dinner time and water-cooler conversations interesting.

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Price:  ＄19.95(＄1.66/issue)

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Issues:12 issues/12months

Self

Published by Conde Nast Publications Inc., Self is a handbook designed for women’s overall physical and mental health. Every issue contains usable articles such as “Style Lab”, in which wearable clothes are mixed and matched on non-modles and the “Eat Night Road Map”, with tips on how to eat properly.

Cover Price: ＄35.86

Price:  ＄15.00(＄2.5/issue)

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Issues: 10issues/12months

Instyle

Instyle is a guide to the lives and lifestyle of the world’s famous people. The magazine covers the choices people make about their homes, their clothes and their free time activities. With photos and articles, it opens the door to these people’s homes, families, parties and weddings, offering ideas about beauty, fitness and in general, lifestyles. Publisher: The Time Inc. Magazine Company.

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Wired

This magazine is designed for leaders in the field of information engineering including top managers and professionals in the computer, business, and education industries. Published by Conde Nast Publications Inc. , Wired often carries articles on how technology changes people’s lives.

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Issues: 10 issues/12months

Which two magazines are published by the same publisher?

A. Wired and Instyle        B. Discover and Instyle  

C. Self and Discover        D. Self and Wired

Which magazine offers the biggest price cut?

A. Instyle            B. Wired               C. Discover         D. Self

The “Style Lab” in Self provides readers with articles which _________.

A. offer advice to ordinary women on clothes.

B. show how a woman can become famous

C. introduced places with the best food

D. discuss ways of training models