You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

2.Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

3. Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters

C. Ways of Advertising                                 D. Undercover Marketing

 

 

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

1. The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

2. Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

3. Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

4. Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters

C. Ways of Advertising                                 D. Undercover Marketing

 

　　阅读下面短文，掌握其大意，然后从11-30各题所给四个选(A、B、C和D)中选出最佳选项.

　　Johny Conman was lazy. He had finished his education and was happy to sit in his room and 1 to the radio all day long 2 , he had been doing nothing for almost six months, which worried his father very much. One day Conman 3 that he had to do something.

　　“Johny, when I was your age, I was working and 4 my ten brothers and sisters. I want you to go out and get a 5 .”So than is what he did. In fact, in the next three months, John started ten jobs and was 6 from ten jobs, He explained to his father.

　　“They wanted me to work at 8 a.m. and told me to do all sorts of 7 things. A tiresome day to day job is not for me.”

　　Mr Conman decided to put his foot down.

　　“I don't 8 how you do it,” he said. “Either you earn some money or move out of the house. I give you one week.”

　　In the next 9 days Johny began to change. He still stayed in his room10 , but spent his time writing letters or reading through the newspapers. More and more post began to arrive for him. He 11 a new suit for himself and invited his parents to the theatre and 12 afterwards at the most expensive restaurant in town. When his 13 parents arrived home after their evening hour, a policeman was waiting at the front door.

　　“Johny Conman,”he said as he 14 him a piece of paper. “I'll see you in the court tomorrow.”

　　When they got inside, Johny told his parents everything, “When you told me to 15 some money, I decided to put an advertisement in the newspaper, saying 'New way to make money fast! Send me $5 and I'll tell you my 16 '. When I received the money I wrote back 17 people advertise a new money-making plan in the paper and wait for the 18 to send them money.”

　　John was fined $250 by the court and ordered 19 all the people back. As he left the court-house feeling very 20 , a newspaperman came up to him, “Young man, would you like to tell your story to my newspaper for $200?”

(1)

[　　]

(2)

[　　]

(3)

[　　]

(4)

[　　]

(5)

[　　]

(6)

[　　]

(7)

[　　]

(8)

[　　]

(9)

[　　]

(10)

[　　]

(11)

[　　]

(12)

[　　]

A. to play games

B. to have fun

C. to have dinner

D. to sleep

(13)

[　　]

(14)

[　　]

(15)

[　　]

(16)

[　　]

(17)

[　　]

(18)

[　　]

(19)

[　　]

(20)

[　　]

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation：

　　“I can’t believe it—a Lorenzo Betrolla! They are almost impossible to find. Isn’t it beautiful？And it’s a lot cheaper than the one Sara bought in Rome”.

　　They leave and you go over to see this incredible sweater. It’s nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So，you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

　　Every day we notice what people are wearing, driving and eating. If the person looks cool，the product seems cool，too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

　　Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads.

　　So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising. Its effectiveness is decreasing”.

　　However，one might ask what exactly is “real” about the young women pretending to be enthusiastic about a sweater. Advertising executives (主管) would say it’s no less real than flu ad. The difference is that you know an ad is trying to persuade you to buy something. You don’ t know a conversation you overhear is just a performance.

The two attractive young women were talking so that they could _______.

A. get the sweater at a lower price            B. be heard by people around

C. be admired by other shoppers              D. decide on buying the sweater

Lorenzo Bertolla is _______.

A. a very popular male singer                         B. an advertising agency

C. a clothing company in Rome               D. the brand name of a sweater

Which of the following can be inferred from the passage？

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tends to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it’s too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text？

A. Two Attractive Shoppers                     B. Lorenzo Bertolla Sweaters_k.&s~5*u

C. Ways of Advertising                                 D. Undercover Marketing

My speech pathology (病理学) practice used to be successful. But by last year, 1._____ people wanted to join in such practice. I cut my own pay by20percent 21. 　　　 I didn’t want to let any of my staff go. My husband 3. 　　 to find a job, too.

We have 11 4.　　 in all. Although our oldest four are already on their own, we couldn’t live on anything less than what we were making. We’ve always been interested in food safety and in teaching the kids 5.　　 their food comes from. We love fresh vegetables from small farms. 6. 　　　.

We began with two pigs. A local farmer suggested we get hens because there was a market for fresh eggs, so we got more animals. We were excited 7. 　　　　 also nervous. What if no one bought anything from our farm?

But people did buy. The farmer who sells eggs to his customers buys about 20 dozen a week from us. At farmers’ markets, we sell out our eggs completely, earning $250 to $500 in a day. I once spent $160 a week 8. 　　　 food; now I spend just $ 40 to $50 a week.