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阅读理解
Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation(发行)．The “Daily Mirror ” and the “Daily express” both sell about four million copies everyday．British families generally buy a newspaper every morning and two or three on Sundays．
Besides the national papers, there is, however, another branch of the British press which sells almost as many copies．Local newspapers have a weekly circulation of 13 million．Almost every town and county area has one．Nearly all them hold their own financially(财政)and many of them are very profitable(赚钱的)．
These papers are written almost entirely for readers interested in local events-births, weddings, deaths, council(地方会议)meetings and sports．Editors prefer to rely on people who know the district well．A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out to date as quickly as national news．
The editors must never forget that the success of any newspaper depends on advertising(广告)．He is usually anxious to keep the good will of local businessmen for this reason．But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the business men are grateful for the opportunity(机会)to keep their products in the public eyes．
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