Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”
【小题1】. Which of the following may trick a shopper into buying a product according to the text? 

A．The cost of its package	B．The price of the product
C．The colour of its package	D．The brand name of the product

【小题2】. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .

A．attracted the customers strongly	B．had weak effects on the customers
C．tricked the customers into shopping	D．caused the customers to lose interest

【小题3】. Which of the following is the key to the success in product sales?

A．The way to promote goods.	B．The team to produce a good product
C．The discovery of a genius.	D．The brand name used by successful producers.

【小题4】. Which of the following would be the best title for this text?

A．Choice of Good Products.	B．Disadvantages of Products.
C．Effect of Packaging on Shopping.	D．Brand Name and Shopping Tricks.

Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.

Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”

1.. Which of the following may trick a shopper into buying a product according to the text? 

A. The cost of its package                          B. The price of the product

C. The colour of its package                    D. The brand name of the product

2.. The underlined part “the colours turned the customers off” (in Para.3) means that the colours ________ .

A. attracted the customers strongly                 B. had weak effects on the customers

C. tricked the customers into shopping              D. caused the customers to lose interest

3.. Which of the following is the key to the success in product sales?

A. The way to promote goods.                    B. The team to produce a good product 

C. The discovery of a genius.                   D. The brand name used by successful producers.

4.. Which of the following would be the best title for this text?

A. Choice of Good Products.                     B. Disadvantages of Products.

C. Effect of Packaging on Shopping.             D. Brand Name and Shopping Tricks.

 

America is growing older. Fifty years ago, only 4 out of every 100 people in the United States were 65 or older. Today, 10 out of every 100 Americans are over 65. The aging of the population will affect （影响） American society in many ways --- education, medicine, and business. Quietly, the graying of America has made us a very different society - one in which people have a quite different idea of what kind of behavior （行为）is suitable （合适） at different ages.
A person’s age no longer tells you anything about his/her social position, marriage or health. There’s no longer a particular year in which one goes to school or goes to work or gets married or starts a family. The social clock that kept us on time and told us when to go to school, get a job, or stop working isn’t as strong as it used to be. It doesn’t surprise us to hear of a 29-year-old university president or a 35-year-old grandmother, or a 70-year-old man who has become a father for the first time. Public ideas are changing.
Many people say, ‘I am much younger than my mother -  or my father - was at my age.’ No one says ‘Act your age’ anymore. We’ve stopped looking with surprise at older people who act in youthful ways.
【小题1】From the passage, we know in America____.

A．they used to go to school or stop work at a certain age

B．people won’t tell you their social position

C．the children no longer go to school.

D．people hold the old ideas about the age as before

【小题2】It can be learnt from the text that the aging of the population in America         .

A．has made people feel younger

B．has changed people’s social position

C．has changed people’s understanding of age

D．has slowed down the country’s social development

【小题3】The underlined word ‘one’ refers to          .

A．a society

B．America

C．a place

D．population

【小题4】‘Act your age’ means people should _______  .

A．be active when they are old

B．do the right thing at the right age

C．show respect for their parents young or old

D．take more physical exercise suitable to their age

【小题5】 If a 25-year-old man becomes general manager of a big firm, the writer of the text would most probably consider it       .

A．normal

B．wonderful

C．unbelievable

D．unreasonable

 

SHEFFIELD

LINCOLN COLLEGE OF ENGLISH

Classes for foreign students at all levels

3 months, 6 months, 9 months and one year course

Open all year

Small class (at most 12 students )

Library, language laboratory and listening center

Accommodation(膳食供应) with selected families

25 minutes from London

Course fees for English for one year are ￡1, 38  (with reduction for shorter periods of study)

1.Lincoln College of English _______. 

A. is at the centre of London            

B. accepts students only at the beginning of the year

C. takes in foreign students, from beginners to the advanced                    

D. lies far away from London

2.While you stay there, _______ will take care of you.

A. the school where you study                            B. the family you have chosen

C. your classmates                              D. your own parents

3.If you go there for a one-term course, you will pay _______ for it.

A.￡1, 380           B. over ￡1, 380           C. much less than ￡1, 380   D. nothing

4.According to the introduction above, which is NOT mentioned(提到)?

  A. Course fees         B. Accommodation        C. The size of class         D. Teachers’ work