Shopping is not as simple as you may think! There are all sorts of tricks each time we reach out for that particular brand（品牌）of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets（包装） are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain-killer （止痛药） was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package — blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears Soap, who for 25 year has used pretty little girls to promote（促销）their goods, came to the conclusion: “Any fool can make soap, but it takes a genius（天才） to sell it.”
【小题1】. Which of the following may trick a shopper into buying a product according to the text? 

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装)in green, yellow or brown because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote(推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才)to sell it.”

1. 1.

   Which of the following may trick a shopper into buying a product according to the text?

   1. A.
      The cost of its package
   2. B.
      The price of the product
   3. C.
      The color of its package
   4. D.
      The brand name of the product
2. 2.

   The underlined part “the colors turned the customers off”(in Para.3) means that the colors ____

   1. A.
      attracted the customers strongly
   2. B.
      had weak effects on the customers
   3. C.
      tricked the customers into shopping
   4. D.
      caused the customers to lose interest
3. 3.

   Which of the following is the key to the success in product sales?

   1. A.
      The way to promote goods
   2. B.
      The discovery of a genius
   3. C.
      The team to produce a good product
   4. D.
      The brand name used by successful producers
4. 4.

   Which of the following would be the best title for this text?

   1. A.
      Choice of Good Products
   2. B.
      Disadvantages of Products
   3. C.
      Effect of Packaging on Shopping
   4. D.
      Brand Name and Shopping Tricks

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(商标) of product （产品）on the shelf.

Colouring, for example, varies according to what the producers（生产者） are trying to sell. Health foods are packaged（包装）in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.

When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.

The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool（傻子）can make soap, but it takes a genius（天才）to sell it.”

56．Which of the following may trick a shopper into buying a product according to the text?

A. The cost of its package.      B. The colour of its package.

C. The price of the product.     D. The brand name of the product.

57．Which of the following is the key to the success in product sales?

A. The way to promote goods.          B. The discovery of a genius.

C. The team to produce a good product. 

D. The brand name used by successful producers.

58．According to the passage, which of the following statement is true?

A. Making soap is so easy that any fool in the world can make it.

B. Greens, yellows or silver are considered to be healthy colours.

C. The size of a product can have an effect on the shoppers.

D. 25 years ago, the founder of Pears soap was a pretty girl herself.

59．Which of the following would be the best title for this text?

A. Effect of Packaging on Shopping B. Disadvantages of Products

C. Choice of Good Products         D. Brand Names and Shopping Tricks

阅读理解

　　Wouldn't it be great to get paid to not work? This isn't just a dream at companies that offer sabbaticals(休假). Employers say they're a valuable way to give their workers a change of scenery and prevent them from being tired out. Unfortunately, only 3％ of companies offer paid sabbaticals (12％offer unpaid), according to the Society for Human Resource Management(SHRM). But even if you're not lucky enough to work for one of them, you can still enjoy a break. Three choices:

　　Chunk of Time. To get a lengthier break than normal, save long weekends for vacation time, delay your days off till next year, borrow some time from next year to use now, or use extratime off for overtime hours, suggests Bonnie Michaels, president of the Society.

　　Unpaid Time. If your family has no money problem, ask for a longer leave without pay.“But do your homework first,”says Michaels. Research the costs for your break, plan your break at a time during which your company is not operating if possible, then be business like and present your leave proposal so that your manager will believe that you'll work better if you are more energetic after the leave.

　　No Time. Just can't get away? Read How to Take a Sabbatical without Taking More than a Week Off(Simon & Schuster),by Pam Ammondson, which shows an eight-week program to renew your energy and reduce your stress even while you're working.

1．The words“one of them”in the first paragraph refer to _____.

[　　]

A．12％ of companies that offer unpaid sabbaticals

B．a company that offers paid sabbaticals

C．one of the three choices

D．SHRM

2．The writer describes three choices to make the point that _____.

[　　]

A．busy employees can also enjoy longer holidays

B．it is the employees' right to have a paid holiday every year

C．an eight-week program to renew your energy is the best choice

D．employees should persuade their managers to give them sabbaticals

3．When Michaels says that you should do your homework first, he means before asking for a leave _____.

[　　]

A．you should work hard to satisfy your manager

B．you should finish all the work that is required of you

C．you should talk to your manager about the cost for your break

D．you should find out the basic information and facts about yourjob

4．Which of the following information can you probably find in the book by Ammondson?

[　　]

A．Advice on planning a paid leave.

B．Advice on managing your traveling cost.

C．Ways of making the best use of your weekend breaks.

D．Ways of persuading your manager to give you a sabbatical.

5．The best title for the text would be _____.

[　　]

A．Do-It-Yourself Sabbatical

B．Paid and Unpaid Sabbatical

C．What to Do in Your Sabbatical

D．How to Win a Paid Sabbatical