Paris in the springtime was, is and always will be, something rather special. Why not experience it for yourself with this excellent break for four days? This attractive city has something to offer to everyone and with prices at just £129.

Your break begins with comfortable bus transfer (运送) from local pick-up points and travel to Paris is via cross-channel ferry, arriving at your hotel in the evening. The Ibis is an excellent quality hotel with private facilities in all rooms: satellite TV, radio, telephone and alarm clock. It has a bar and restaurant and is situated about two miles south of Notre Dame, enabling you to explore Paris with ease.

The following day, after continental breakfast (included), the bus takes you on a comprehensive sightseeing tour of the city, during which you will see the Eiffel Tower, Champs Elysees, L’Arc de Triomphe, the Louvre, in fact almost every famous landmark you have ever heard of. You then leave Paris and take a short drive to the magnificent Palace of Versailles, the home of Louis XIV. The tour ends mid-afternoon back in Paris where you will have the remainder of the day at your leisure. In the evening there is a “Paris by Night” tour showing you the beautiful buildings with bright lights.

Day three takes you to Montmarter, perhaps the most attractive quarter. In the afternoon you are free to explore this beautiful city as you wish, perhaps having a pleasant voyage on the River Seine, wandering around the beautiful gardens or looking among the antique shops（古董店）. In the evening you will have the opportunity to visit the best nightclub in the city, the splendid Paradis Latain. On the final day it’s back to the UK via channel ferry.

Included in the price of £129 per person :

●Return comfortable bus travel to Paris

●Return ferry crossings

●3 nights housing in a twin bedded room in a Central Paris hotel with private facilities

●Continental breakfast during your stay

●Guided sightseeing tour of “Paris by Day” and “Paris by Night”

●Visit to the Chateau of Versailles (admission not included )

●Tour around Montmartre

1. What is the purpose of this passage?  

A. To show the price of traveling to Paris . 　　

B. To tell tourists the routes to Paris.

C. To introduce the city of Paris.            

D. To attract tourists to Paris.

2. During the stay in Paris, the tourists will _________.

A. have a “Paris by Night” tour on the first evening

B. live in a hotel two miles away from Paris

C. have free time for half a day

   D. have a pleasure voyage on the River Seine together

3. What does the underlined word “quarter” mean in the passage?

A. An area.                     B. A period of time.

C. A coin worth 25 cents.          D. One of four equal parts.

4. According to the passage, which of the following is true?

A. The Palace of Versailles is not in the center of Paris.

B. The tourists can telephone in the Ibis without paying.

C. It will take you a long time to get to Montmartre from Paris.

D. The tourists will spend the night in the antique shops on the third day.

5. This passage is probably written for _____

   A. Asians           B. Australians         C. Chinese        D. Englishmen

 

III 阅读（共两节，满分40分）

第一节 阅读理解（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.

　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.

　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.

　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.

　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".

　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　

1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.

A. it can create a big demand for consumer goods

B. the mass market created by it leads to low prices

　C. producers can introduce new products to consumers

　D. it helps consumers discover new products

2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .

　A. many advertisements are too difficult for them to understand

　B. they are afraid to be taken in by dishonest advertisements

　C. mass advertising offers them a range of good and cheap products

　D. they are confused by the quantity of advertisements promoting it

3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .

　A. rational buying motives                              B. the consumer's commonsense

　C. emotional buying motives                         　D. the desire for a good product

4. The reason why companies spend enormous amounts of money on advertising is that ________ .

　A. they believe people can be influenced to buy a certain produce

B. it takes a lot of advertising to convince people to buy a certain product

　C. most consumers are not easily influenced by emotional appeals

　D. advertising based on emotional appeals are very effective

5. The best title for this passage would be ________ .

　A. Advertising can create demand                  　B. The advantages of advertising

　C. What effective advertising can do              　D. The role of advertising in selling products

 

　　There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging（包装）is the silent but persuading salesman.

　　There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak to the inner self of the consumer（消费者）, so that he is buying not only a product but also his belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality”of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers' feeling for packaging, noticed.

　　Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that it is very good for your body. And the word “green” today can keep food prices going up.

　　Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting to both young and old.

　　This new consumer response（反应）to the colors and shapes of packages reminds producers and sellers that people buy to satisfy both body and soul.

(1) According to the passage, ________ seems to be able to persuade a consumer to buy the product.

[　　]

A．the pleasing color of the package

B．the special taste of the product

C．the strange shape of the package

D．the belief in the product

(2) If a package or a product is round in shape, it can ________.

［　　］

A．bring excitement to the consumers

B．attract the consumers' attention

C．catch the eye movement of the consumers

D．produce a happy and peaceful feeling

(3) “And the word 'green' today can keep food prices going up.” This sentence suggests that consumers today are ________.

A．starting to notice the importance of new food

B．enjoying the beauty of nature more than before

C．beginning to like green vegetables

D．paying more attention to their health

(4) It can be inferred from the passage that V8 is a kind of ________.

[　　]

Department stores sell ready- to-wear clothing, which is also called ready-made clothing. Such clothing is made in fixed sizes. Those people who find that ready-made clothing fits them well can save money by buying it. Most often, people do not fit exactly into a producer’s size. Their clothing must be altered to make it fit better. However, most alterations are not very expensive. The small cost of most alterations means that ready-made clothing can meet the needs of most customers.
Those who can afford it often get someone to design and make their clothing. Such clothing is called custom-made. The person who makes it measures the customer, and then sews it so that it fits perfectly. Alterations are not needed. Custom-made clothing is largely sewn by hand, has better quality, better material, and is of the style you have chosen. Of course, it costs much more than ready-to-wear clothing. You need to pay the difference for the special fitting and better skill that you are receiving. This often means that you spend double or more than you would for a ready-made garment.
Custom-made clothing is not always that much better than ready-made clothing. It costs more partly because only one garment has been made, just for you. Companies that produce ready-made products make thousands of garments at a time. This means they can buy large quantities of material. Workers cut each size by the hundreds. Companies work out ways to make the garments quickly by machine and pay workers according to their skill. Thus they can sell the finished products at a low price while still making money. Most of the clothing sold in the United States is made in this way. Customers gain from the lower prices which are made possible by mass production. It may or may not give them high quality.
【小题1】 According to the passage, people who buy ready-made clothing ______.

A．wish to make alternations	B．will spend less money
C．want to make it better	D．can fit into the sizes

【小题2】We can learn from the passage that custom-made clothing is_______.

A．specially made	B．fashionably designed
C．chosen by few people	D．made with difficulties

【小题3】Which of the following is true about ready-made clothing?

A．It is of poor quality.	B．It suits all people.
C．It is labor-saving to make it.	D．It takes more time to make it

【小题4】The purpose of the writer is _______.

A．to explain why custom-made clothing costs more

B．to show the advantages of mass production

C．to tell readers how to make money from ready-made clothing

D．to provide information about different kinds of clothing