57.Local newspapers have . A.a circulation as large as that of national newspapers B.a daily circulation of 13 million C.a slightly smaller circulation D.an even larger circulation 查看更多

 

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阅读理解

  Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation(发行).The “Daily Mirror ” and the “Daily express” both sell about four million copies everyday.British families generally buy a newspaper every morning and two or three on Sundays.

  Besides the national papers, there is, however, another branch of the British press which sells almost as many copies.Local newspapers have a weekly circulation of 13 million.Almost every town and county area has one.Nearly all them hold their own financially(财政)and many of them are very profitable(赚钱的).

  These papers are written almost entirely for readers interested in local events-births, weddings, deaths, council(地方会议)meetings and sports.Editors prefer to rely on people who know the district well.A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out to date as quickly as national news.

  The editors must never forget that the success of any newspaper depends on advertising(广告).He is usually anxious to keep the good will of local businessmen for this reason.But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the business men are grateful for the opportunity(机会)to keep their products in the public eyes.

(1)

Visitors to Britain are surprised to learn that.

[  ]

A.

there are so many local newspapers there

B.

local papers should have a circulation of four million

C.

the “Daily Mirror ” and “Daily Express” sell as many as 4 million copies every day

D.

British newspapers are so widely read

(2)

Local newspapers have ________

[  ]

A.

a circulation as large as that of national newspapers

B.

a daily circulation of 13 million

C.

a slightly smaller circulation

D.

an even larger circulation

(3)

In the writer’s opinion, no paper can possibly succeed without.

[  ]

A.

advertisements

B.

interesting reports

C.

a great deal of national news

D.

an excellent sales manager

(4)

Which of the following is true?

[  ]

A.

All the local newspapers are very profitable

B.

Local newspapers have a weekly circulation of 14 million

C.

Local readers are much interested in local news

D.

Each British family buys three newspapers on Sundays

(5)

The word “draw ” in the last paragraph may mean.

[  ]

A.

to pull

B.

to cause to notice

C.

to cause to come

D.

to receive

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阅读理解

  Be sure you're at the 2007 Super Conference, the 88th national meeting of the Canadian Community Newspapers Association.Ian Morrison, a futurist and author, will share his long-term forecasting on changing business environments and throw light on the development of the newspaper business model.Later in the day, you won't want to miss David Wilkins, the American ambassador to Canada, as he discusses affairs affecting U.S.-Canada relations.Both presentations take place May 9-the opening day of the conference.

  On Thursday, May 10, meet Rob Curley, vice-president of product development for the Washington Post, an online innovator(革新者)whose earlier work at the Naples, Florida Daily News, the small market Lawrence Journal-World in Kansas, and with Morris Communications has made him an innovative legend at age 35.His creativity has changed traditional thinking about newspaper web sites, allowing for very local community web sites and multimedia features.In 2004, Editor & Publisher named the 19 000-circulation(发行量)Lawrence Journal-World one of the ten newspapers in the U.S.that “do it right.”

  On Friday, May 11, speakers Juan, Media Consulting Group and André, Gesca Ltd, will explore the trend(倾向)towards free and closely-related newspapers, which is not only a European phenomenon, but has also appeared in North America.They will be followed by Leon Levitt, vice-president of digital media for Cox Newspapers, and others.They will address partnerships such as the one Yahoo! and several large U.S.newspaper companies have created, which are widely greeted as win-win for both organizations.

  For further information, and to download the full program and registration form, visit www.communitynews.ca/convention/2007/.

(1)

It can be inferred from the passage that Rob Curley made Lawrence Journal-World ________.

[  ]

A.

a failure in Kansas

B.

a success in the world

C.

popular in the United States

D.

available in North America

(2)

You may get a clear picture of the future newspaper industry on ________.

[  ]

A.

Tuesday

B.

Wednesday

C.

Thursday

D.

Friday

(3)

The theme(主题)of the speech by ________ is entirely different from that of all the others.

[  ]

A.

Ian Morrison

B.

David Wilkins

C.

Rob Curley

D.

Leon Levitt

(4)

The 2007 Super Conference is mainly about ________.

[  ]

A.

developing newspaper business

B.

forming newspaper organizations

C.

improving newspaper qualities

D.

promoting newspaper partnership

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阅读理解

  Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation(发行). The“Daily Mirror”and the“Daily Express”both sell about four million copies every day. British families generally buy a newspaper every morning and two or three on Sundays.

  Besides the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and country area has one. Nearly all of them hold their own financially(财政) and many of them are very profitable (赚钱的).

  These papers are written almost entirely for readers interested in local events-births, weddings, deaths, council(地方议会) meetings and sports. Editors prefer to rely on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighbourhood and it does not get out of date as quickly as national news.

  The editors must never forget that the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businessmen are grateful for the opportunity to keep their products in the public eyes.

1.Visitors to Britain are surprised to learn that ________.

[  ]

A.there are so many local newspapers there

B.local papers should have a circulation of four million

C.the“Daily Mirror”and“Daily Express”sell as many as 4 million copies every day

D.British newspapers are so widely read

2.Local newspapers have ________.

[  ]

A.a circulation as large as that of national newspapers

B.a daily circulation of 13 million

C.a slightly smaller circulation

D.an even larger circulation

3.Which of the following is true?

[  ]

A.Every town and country area has at least one paper of its own.

B.Nearly all towns and country areas have their own papers.

C.There is a paper, national or local, in each town and country area.

D.A lot of distant town and country areas do not have their own papers.

4.Which of the following is NOT true?

[  ]

A.A great deal of local news is supplied by the clubs and churches.

B.Local readers are much interested in local news.

C.These papers are written almost entirely for local readers.

D.These papers are likely to get out of date quickly.

5.In the writer’s opinion, the editor must remember that no paper can possibly succeed without ________.

[  ]

A.advertisements

B. interesting reports

C.a great deal of national news

D.an excellent sales manager

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阅读理解

Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (发行)The Daily Mirror and the Daily Express both sell about four million copies every day. British families generally buy a newspaper every morning and two or three on Sundays.

Besides the national papers, there is, however, another branch of the British press which sills almost as many copies. Local(地方的)newspapers have a weekly circulation of 13million Almost every town and country area has one. Nearly all of then hold their own finance(财政) and many of them are very profitable(赚钱的)

These papers ate written almost entirely for readers interested in local event—births, weddings, deaths, council(议会)meeting and sports. Editors prefer to depend on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.

The editors must never forget that the success of any newspaper depends on advertising .They are usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businessmen are grateful for the chance to keep their products in the public eyes.

1Visitors to Britain are surprised to learn that     .

A. there are so many local newspapers there

B. local papers should have a circulation of four million

C. the Daily Mirror and Daily Express sell as many as 4 million copies every day

D. British newspapers are so widely read.

2Local newspapers have     .

A. a circulation as large as that of national newspapers

B. a daily circulation of 13 million

C. a slightly smaller circulation

D. an even larger circulation

3Which of the follow is true?

A. Every town and country area has at least one paper of its own.

B. Nearly all towns and country areas have their own papers.

C. There is a paper, national or local, in each town and country.

D. A lot of distant town and country areas do not have their own papers.

4Which of the following is NOT true?

A.A great deal of local news is supplied by the clubs and churches

B. Local readers are much interested in local news.

C. These papers are written almost entirely for local readers.

D. These papers are likely to getout of date quickly.

5In the writer’s opinion, the editor must remember that no paper can possibly succeed without     .

A. advertisements

B. interesting reports

C. a great deal of national news

D. an excellent sales manager

 

查看答案和解析>>

阅读理解

Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (发行)The Daily Mirror and the Daily Express both sell about four million copies every day. British families generally buy a newspaper every morning and two or three on Sundays.

Besides the national papers, there is, however, another branch of the British press which sills almost as many copies. Local(地方的)newspapers have a weekly circulation of 13million Almost every town and country area has one. Nearly all of then hold their own finance(财政) and many of them are very profitable(赚钱的)

These papers ate written almost entirely for readers interested in local event—births, weddings, deaths, council(议会)meeting and sports. Editors prefer to depend on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out of date as quickly as national news.

The editors must never forget that the success of any newspaper depends on advertising .They are usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businessmen are grateful for the chance to keep their products in the public eyes.

1Visitors to Britain are surprised to learn that     .

A. there are so many local newspapers there

B. local papers should have a circulation of four million

C. the Daily Mirror and Daily Express sell as many as 4 million copies every day

D. British newspapers are so widely read.

2Local newspapers have     .

A. a circulation as large as that of national newspapers

B. a daily circulation of 13 million

C. a slightly smaller circulation

D. an even larger circulation

3Which of the follow is true?

A. Every town and country area has at least one paper of its own.

B. Nearly all towns and country areas have their own papers.

C. There is a paper, national or local, in each town and country.

D. A lot of distant town and country areas do not have their own papers.

4Which of the following is NOT true?

A.A great deal of local news is supplied by the clubs and churches

B. Local readers are much interested in local news.

C. These papers are written almost entirely for local readers.

D. These papers are likely to getout of date quickly.

5In the writer’s opinion, the editor must remember that no paper can possibly succeed without     .

A. advertisements

B. interesting reports

C. a great deal of national news

D. an excellent sales manager

 

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