题目列表(包括答案和解析)
III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
C. producers can introduce new products to consumers
D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product because __________ .
A. many advertisements are too difficult for them to understand
B. they are afraid to be taken in by dishonest advertisements
C. mass advertising offers them a range of good and cheap products
D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
A. rational buying motives B. the consumer's commonsense
C. emotional buying motives D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
C. most consumers are not easily influenced by emotional appeals
D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
A. Advertising can create demand B. The advantages of advertising
C. What effective advertising can do D. The role of advertising in selling products
Kenya wants to organize a major international conference to discuss how to fight piracy(海盗) off the coast of Somalia. The conference may also deal with ways to rescue Somalia from seventeen years of civil war. More than forty percent of its people depend on food aid.
Kenyan Foreign Minister Moses Wetangula says the world cannot end piracy and civil war without dealing with Somalia’s political problems.
Somali pirates operate in the Indian Ocean and the Gulf of Aden. The Gulf of Aden connects the Red Sea to the Mediterranean by way of the Suez Canal. The pirates have fast boats, modern weapons and equipment like satellite phones and global positioning systems.
Pirates hijacked the Sirius Star off the coast of Kenya and moved it to waters off Somalia.
The tanker Sirius Star, at three hundred thirty meters long, is the biggest ship ever known to have been captured by pirates. It also happened farther south than most attacks, and farther out at sea ---- more than eight hundred kilometers from land.
The ship was headed for the United States with two million karrels of oil, worth an estimated one hundred million dollars. A Saudi Arabian company owns the tanker. The pirates have reportedly demanded twenty-five million dollars in negotiations to release the ship and its crew of twenty-five.
Somali pirates generally do not steal goods or kill hostages. They are believed to be holding seventeen ships with about three hundred crew members. Among the ships is a Ukrainian vessel hijacked(劫持) in September with a load of military weapons including tanks.
The increase in piracy is raising the cost of insuring ships. Also, oil from the Middle East and exports from East Asia could take longer to arrive.
Some of the world’s heaviest shipping traffic passes the Somali coast. But major shipping companies have begun to consider new routes. One of the world’s biggest shippers, A.P, Moeller Maersk, says it will avoid the Gulf of Aden. A move away from the Suez Canal could hurt Egypt’s economy.
American and other foreign navy ships are now watching for pirates. This week the Indian Navy destroyed a heavily armed “mother ship” in the Gulf of Aden. But the area to protect covers more than one hundred sixty million square kilometers.
1. According to the passage, which of the following is the key to solving the piracy in Somalia?
A. Providing lots of money. B. Ending Civil war.
C. Supplying enough food. D. Handling Somalia’s political problems.
2. Somali pirates do the following things except that _______.
A. they demand money B. they hold the ships with crew
C. they kill some of the hostages D. they hijack ships with military weapons
3.What can we infer from the passage?
A. The cost of ship transport is decreasing.
B. The routes of some ships might change.
C. Nothing has been done to fight against the piracy.
D. The Suez Canal is of no importance to Egypt’s economy.
With the Tesla Roadster and other plugin (插入式) electric vehicles hitting the road，demand is growing for accessible refueling points to recharge them. Carbon Day Automotive, a Chicagobased company，has now demonstrated a solarpowered recharging point, known as the Solar PlugIn Station，which lets motorists easily charge their cars using electricity that has been produced without any environmental damage.
The Solar PlugIn Station has gone on show in Chicago as part of the city’s bid to host the 2016 Olympic Games. According to Carbon Day Automotive，the Solar PlugIn Station on show in Chicago is part of the vital infrastructure(基础设施) required for electric vehicles in Chicago and was the focus of a recent visit by the International Olympic Committee.
These solarpowered electricity points will be used daily to fuel the city’s electric vehicles with power from the sun. By producing the electricity from pollutionfree solar cell, the CO2 emissions are reduced to zero.
“Solar energy and electric vehicles are a partnership that is one more step to reducing our dependence on foreign oil,” says Richard Lowenthal, CEO of Coulomb Technologies.Coulomb Technologies recently developed the components (部件) required for individual recharging stations，marketed as ChargePoint Networked Charging Stations.Carbon Day Automotive is the Midwest distributor for the ChargePoint stations. The Solar PlugIn Station consists of giant solar panels (电池板) that shade the tiny ChargePoint Networked Charging Station.The solar panel is connected to an underground battery pack，ready for everyday refueling.
“Without these stations it would be like driving around in a traditional car without the availability of gas stations，” says Scott Emalfarb，CEO at Carbon Day.“The day of true plugin electric vehicles will be here sooner than most people realize and the world needs to be ready to accommodate them.”
1.The Solar PlugIn Station is used as part of the bid to host the Olympics mainly because ________.
A. it’s environmentally friendly
B. it makes up for the lack of electricity
C. it’s a new idea and attracts people’s attention
D. it brings convenience to electric vehicle users
2.We can learn from the passage that ________.
A. to recharge the electric vehicles takes a long time
B. the Solar PlugIn Station will come into use in 2016
C. the Solar PlugIn Station has gone on show internationally
D. Chicago is promoting the use of electric vehicles
3.According to the passage，how many of the following statements are TRUE?
a. Tesla Roadster is a kind of plugin electric vehicle.
b. The Solar PlugIn Station uses solar power to charge all of the cars.
c. Chicago is a city，which is rich in oil.
d. The Solar PlugIn Station consists of underground battery packs.
e. Scott Emalfarb is optimistic about the future of plugin electric vehicles.
A．2. B．3. C．4. D．5.
4.The passage implies that when the Solar PlugIn Station becomes popular，________.
A. more visitors will come to Chicago
B. the citizens of Chicago will be able to go to work faster
C. more space for electric vehicles will be needed
D. the cost of electric vehicles will be lower than traditional cars
5.What would be the best title for the passage?
A. Chicago Will Soon Be Full of Electric Vehicles
B. Chicago Calls on People to Buy Electric Vehicles
C. Chicago Fights for Its Bid to Host the 2016 Olympics
D. Chicago Shows Its Solarpowered Recharging Stations
With the Tesla Roadster and other plugin (插入式) electric vehicles hitting the road，demand is growing for accessible refueling points to recharge(充电) them. Carbon Day Automotive, a Chicagobased company，has now demonstrated（演示）a solarpowered recharging point, known as the Solar PlugIn Station，which lets motorists easily charge their cars using electricity that has been produced without any environmental damage.
The Solar PlugIn Station has gone on show in Chicago as part of the city’s bid（竞标）to host the 2016 Olympic Games. According to Carbon Day Automotive，the Solar PlugIn Station on show in Chicago is part of the vital infrastructure(基础设施) required for electric vehicles in Chicago and was the focus of a recent visit by the International Olympic Committee.
These solarpowered electricity points will be used daily to fuel the city’s electric vehicles with power from the sun. By producing the electricity from pollutionfree solar cell, the CO2 emissions are reduced to zero.
“Solar energy and electric vehicles are a partnership that is one more step to reducing our dependence on foreign oil,” says Richard Lowenthal, CEO of Coulomb Technologies.Coulomb Technologies recently developed the components (部件) required for individual recharging stations，marketed as ChargePoint Networked Charging Stations.Carbon Day Automotive is the Midwest distributor for the ChargePoint stations. The Solar PlugIn Station consists of giant solar panels (电池板) that shade the tiny ChargePoint Networked Charging Station.The solar panel is connected to an underground battery pack，ready for everyday refueling.
“Without these stations it would be like driving around in a traditional car without the availability of gas stations，” says Scott Emalfarb，CEO at Carbon Day.“The day of true plugin electric vehicles will be here sooner than most people realize and the world needs to be ready to accommodate（为……提供场地）them.”
1.The Solar PlugIn Station is used as part of the bid to host the Olympics mainly because ________.
A. it’s environmentally friendly
B. it makes up for the lack of electricity
C. it’s a new idea and attracts people’s attention
D. it brings convenience to electric vehicle users
2.We can learn from the passage that ________.
A. to recharge the electric vehicles takes a long time
B. the Solar PlugIn Station will come into use in 2016
C. the Solar PlugIn Station has gone on show internationally
D. Chicago is promoting the use of electric vehicles
3.According to the passage，how many of the following statements are TRUE?
a. Tesla Roadster is a kind of plugin electric vehicle.
b. The Solar PlugIn Station uses solar power to charge all of the cars.
c. Chicago is a city，which is rich in oil.
d. The Solar PlugIn Station consists of underground battery packs.
e. Scott Emalfarb is optimistic about the future of plugin electric vehicles.
A．2. B．3. C．4. D．5.
4.The passage implies that when the Solar PlugIn Station becomes popular，________.
A. more visitors will come to Chicago
B. the citizens of Chicago will be able to go to work faster
C. more space for electric vehicles will be needed
D. the cost of electric vehicles will be lower than traditional cars
5.What would be the best title for the passage?
A. Chicago Will Soon Be Full of Electric Vehicles
B. Chicago Calls on People to Buy Electric Vehicles
C. Chicago Fights for Its Bid to Host the 2016 Olympics
D. Chicago Shows Its Solarpowered Recharging Stations
There’s no shortage of web sites offering deals-everything from daily deals to members-only private sales. But when it comes to real jaw-dropping deals, there’s one company that seems to have figured out a way to really deliver.
The company is called Quibids and they auction（拍卖）the hottest, in-demand electronics like Apple ipads and ipods, as well as other items like gift cards from the top retailers（零售商）. Unlike other sites, the prices people pay are nowhere near retail. How low are the prices?
$ 33.84 for a new Apple ipad 32 GB（retail $ 600）
$ 22.10 for a new Nikon D90 Digital SLR Camera（retail $ 1070）
Our first reaction on seeing these prices was disbelief. After all, how could Quibids possibly afford to sell these items for so little ---- surely they must be losing a lot of money.
That’s where its unique business model comes into play. You see, for every bid a buyer places for an item on Quibids, the company collects a small fee from the bidder. The fee to bid is only about 60 cents, but based on the volume of sales and bids, the company is able to collect enough to make up for the ridiculous prices the items sell for.
But best of all, participating in the Quibids auction is incredibly fun. Because each bid costs a little to place, shoppers can strategize when to place their bids. Each auction has a strict time limit. When you place your bid, the system adds a little time to the auction to see if any other bids come in. If you have the winning bid when the clock runs out ---- you win the item for that price.
But the best part of Quibids may be the “Buy-It-Now” feature. This allows bidders who did not win an auction to still buy the product they want and apply the cost of the bids they placed as a discount on the regular product price. So you still get the item and the bids you placed previously in the auction don’t cost you anything!
1.According to the passage, the success of Quibids mainly lies in .
A. how its buying and selling is conducted B. the change in people’s shopping model
C. the quality of the goods and service D. their willingness to risk losing money
2.It can be inferred from the passage that .
A. other retailers will be out of business B. winning a bid is not just a matter of luck
C. Quibids only sell popular electronics D. the prices on Quibids are the lowest
3. A buyer who bid twice for a $ 20 MP4 can get one from “Buy-It-Now” for .
A. $ 21.2 B. $ 20 C. $ 19.4 D. $ 18.8
4.Which might be the most suitable title for the passage?
A. Buy Products for Next to Nothing B. How to Buy New Must–have Electronics
C. The Most Successful Shopping Website D. Tips on Shopping Online
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