Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

It passes through their bodies, only _____ a little thicker and sweeter.

　 A. getting 　 B. to get C. got 　 D. having got

You’ll soon get used to ____ along with all kinds of people here .

 

　　A. getting B. get C. got D. be getting

 

 

I started to love running at a young age. I loved to 36 　with my father and my sister around the backyard. I couldn’t 　37 to get older so I could run in the Olympics and win a lot of 38 .

One day my mother saw a(n) 39 for a race in a newspaper. “Would you be 40 in entering this race?” she asked me.

“Yes, of course.” I answered.

I spent the next few days practicing for my big race. My sister 41 a table in the backyard so she could supply me with water and 　42 me.

Just before the race began, my dad 　43 in my ear, “Don’t use up all your energy at the beginning of the race. You need to have energy 44 you can speed up at the end.”

Following Dad’s advice, I didn’t run as 45 as I could. Then the other runners started passing me, which made me 46 . I began to feel tired, and started slowing down and 47 harder.

“Come on, Kelly! You can do it! Keeping running!”

Out of the corner of my 48 I saw Dad running beside me around the outside of the track.

“I can’t do it !” I 49 to say.

“Yes, you can. Don’t give up, keep running,” he called back.

I took a deep breath and tried to speed forward. Dad continued running beside me, shouting 50 words.

I came fifth, but I felt like a(n) 51. I’d done my best, and I hadn’t 52.

I felt thankful that my dad had 53 left my side. He always encourages me when I feel like 54 up. He runs along side me 55 my life.

36.　 A. trouble 　　　　　　　　　 B. show 　　　　　　　　　 C. race　 　　　　　　　　 D. win

37.　 A. help 　　　　　　　　　　 B. stop　 　　　　　　　　 C. wait 　　　　　　　　　　 D. complain

38.　 A. money 　　　　　　　　 B. gifts 　　　　　　　　　 C. prizes　 　　　　　　 D. medals

39.　 A. story 　　　　　　　　　 B. report 　　　　　　　　　 C. advertisement 　　 D. introduction

40.　 A. interested　 　　　　　 B. frightened　 　　　 C. excited　　　 　　　 D. surprised

41.　 A. asked for　 　　　　 B. set up　 　　　　　　　 C. wiped out　 　　　　 D. thought of

42.　 A. time　 　　　　　　　　 B. cheer　 　　　　　　　 C. watch　 　　　　　　　 D. guide

43.　 A. replied 　　　　　　　　 B. blamed　　 　　　 C. whispered 　　　 D. shouted

44.　 A. until 　　　　　　　　　　　 B. because　 　　　　　 C. so　 　　　　　　　　　　 D. if

45.　 A. fast 　　　　　　　　　　 B. proudly 　　　　　　　　 C. patiently　 　　　　 D. early

46.　 A. curious 　　　　　　　 B. angry　 　　　　　　　 C. mad 　　　　　　　　　 D. nervous

47.　 A. running 　　　　　　　　 B. breathing　 　　　　　 C. thinking 　　　　　　 D. struggling

48.　 A.track 　　　　　　　　　　 B. competitors 　　　　 C. audience　 　　　　　 D. eyes

49.　 A. continued 　　　　　 B. decided　 　　　　　　 C. managed 　　　　　　 D. remembered

50.　 A.encouraging 　　　　　 B. touching　　 　　　 C. boring　　 　　　　 D. disappointing

51.　 A. soldier 　　　　　　　　 B. winner　 　　　　　　 C. owner　 　　　　　　 D. loser

52.　 A. broken down 　　　 B. fallen down 　　　　　 C. run away 　　　　　 D. given up

53.　 A. hardly 　　　　　　　　　 B. never　 　　　　　　 C. always　 　　　　　　 D. often

54.　 A. getting 　　　　　　　　 B. giving　 　　　　　　　 C. going　 　　　　　　 D. coming

55.　 A through 　 B. for C. about　　 　　　 D. with

--- How are you ____ with your research?

--- It is not bad though I haven’t got the desired results yet.

　　　 A. getting on 　　　 B. doing 　　　　　　 C. getting off 　　　 D. performing