Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can, sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

??? Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

1.What is discussed in this passage?

A. The content of modern advertising.　　

B. The skills of modern advertising.

C. The results of modern advertising.　　

D. The writing of modern advertising.

2.According to the passage, a good advertisement should     ____________.

A. be both persuasive and effective　

B. give people useful information

C. show people a product　　????????????? ????????????? ?????????????

D. show people a new idea of a product 

3.From the passage, we know that ___________________ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

4. What can we infer from the passage?

A. Customers can easily be persuaded by advertisements.

B. Customers should be persuaded by advertisements.

C. It’s impossible for customers to buy a product without advertisements.

D. Customers buy products according to their demands rather than the advertisements.

Do you know what kind of things the young people are reading? More and more  36  and parents have noticed another kind of pollution, which comes from the printed papers  37  on streets.

　　These printed things 38  newspapers but have hardly anything to do with 39 . You can only find reading materials badly made up there---some are too strange for anyone to 40 ,  others are frightening stories of something  41  .However, many of the young readers are getting interested in such  42  reading, which  43  them what they should pay for their breakfast and brings them nightmares（噩梦）and immoral（邪恶）ideas in  44 .  Homework is left  45 ,  and daily games are lost.

　　These sellers shout on streets selling their papers well. The writers, publishers and printers,  46  they are, we never know,  are  47  their silent money.

The sheep-skinned wolf's story seems to have been forgotten once again .Why not 48  this kind of thing? Yes, both teachers and parents have asked each other for more strict control of the young readers.  49  ,the more you want to forbid it, the more they want to have a look at it.  50  you may even find  several children, driven by the curious natures,  51  one patched paper,  which has travelled from hand to hand.

　　It really does 52  to our society. It has already formed a sort of moral pollution. The  53  teachers and parents need more powerful support in their protection of the young generation. At the same time the young  54  need more interesting books to help them  55  those ugly papers.

A. teachers　　     B. writers　　  C. readers　　　   D. students

A. found　　　     B. sold　　　　C. printed　　　   D. put

A. depend on　     B. work out　　 C. look like　　   D. act as

A. it　　           B. them       C. children　　    D. young people

A. understand　     B. think　　　  C. believe　　    D. know

A. more important    B. still worse　 C. even better     D. very good

A. poisonous　　    B. wonderful　　C. interesting　   D. useful

A. takes　　　　    B. spends　　　 C. pays          D. costs

A. use　　　　      B. sight　　　　C. common　　   D. return

A. undone　　　     B. unknown　　C. much　　　　  D. less

A. who　　　　     B. what　　　　 C. whoever　　　 D. whatever

A. using　　　      B. making　     C. spending　　   D. wasting

A. stop　　　　     B. forbid        C. separate　　　  D. leave

A. Happily　　      B. Luckily       C. Unfortunately   D. Badly

A. Seldom　　　    B. Always       C. Hardly　　　  D. Sometimes

A. take　　　　     B. share         C. get　　       D. hold

A. harm　　　　    B. good         C. favor　　　　 D. wrong

A. worried　　　    B. puzzled       C. surprised　　  D. disappointed

A. writers　　　     B. teachers      C. parents　　　  D. readers

A. get off　　　     B. come into     C. break down　  D. get rid of

Yao Ming,the Chinese basketball star,is　　  many American people.

A.familiar to　　B.familiar with　　C.family of　　D.famous as

An Event of Imagination
The year is 2094. It has been announced that a comet is heading towards the Earth. Most of it will
miss our planet, but two pieces will probably hit the southern half of the Earth.
On 17 July, a piece four kilometers wide enters the Earth's atmosphere with a massive explosion.
About half of the piece is destroyed, but the remaining part hits the South Atlantic at 200 times the speed of sound. The sea boils and a huge hole is made in the seabed. Huge waves are created and spread outwards from the hole. The wall of water, a kilometer high, rushes towards southern Africa at 800 kilometers an hour. Cities on the African coast are totally destroyed and millions of people are drowned.
Before the waves reach South America, the second piece of the comet lands in Argentina.
Earthquakes and volcanoes are set off in the Andes Mountains. The shock waves move north into California and all around the Pacific Ocean. The cities of Los Angeles, San Francisco and Tokyo are completely destroyed by earthquakes. Millions of people in the southern half of the earth are already dead, but the north won't escape for long. Because of the explosions, the sun is hidden by clouds of dust, and temperature around the world falls to almost zero. Crops are ruined. The sun won't be seen again for many years. Wars break out as countries fight for food. A year later, no more than 10 million remain alive.
Could it really happen? In fact, it has already happened more than once in the history of the Earth. The
dinosaurs (恐龙) were on the Earth for over 160 million years. Then 65 million years ago they suddenly disappeared. Many scientists believe that the Earth was hit by a piece of object in space. The dinosaurs couldn't live through the cold climate that followed and they died out. Will we meet the same end?
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Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　                 B. give people useful information

      C. show people a product　　                            D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.