第II卷 （非选择题，共35分）

第一节: 对话填空（共10小题；每小题1分，满分10分）

D—David,   T---Tony

D: Hi, Tony. Are you reading something exciting?

T: Oh, nothing much. I’m just reading some science (76) f__. David,      76_______

it’s a long time since I saw you last and I could hardly

(77) r___ you because you’ve changed so much.                     77_______

D: Oh, I’ve just had a (78) h____ in the barber’s and I am wearing       78_______

a pair of glasses now.

T: No wonder. By the way, what’s your plan for this weekend?

D: We are going to have a picnic in the countryside on Saturday.

Do you wan to join us?

T: I’d like to, but I’m afraid I can’t as I’ve got (79) p___of work to      79______

do recently.

D: I know you are always as (80) b___as a bee.But don’t forget          80______

that no matter how much work you have to do, you should try

to (81) s___ aside some time for a rest. Health must come first,       81_______

after all.

T: Yes, you are right. I’ll go with you. And why not ask Sam to

go with us together? He can (82) b___ us a lot of fun.                82______

D: That’s a good idea, but not this time, for his parents

(83) d____ two days ago and he is very upset now. Maybe             83_____

he doesn’t want to go with us.

T: Really? I simply can’t (84) b____my ears.                       84_____

D: Yes, I’m surprised to know that their marriage has broken up ,too.

T: I think he needs to stay(85) a_____and calm himself down.          85_____

D: Yes.

 

第II卷 （非选择题，共35分）

第一节: 对话填空（共10小题；每小题1分，满分10分）

D—David,   T---Tony

D: Hi, Tony. Are you reading something exciting?

T: Oh, nothing much. I’m just reading some science (76) f__. David,      76_______

  it’s a long time since I saw you last and I could hardly

(77) r___ you because you’ve changed so much.                     77_______

D: Oh, I’ve just had a (78) h____ in the barber’s and I am wearing       78_______

a pair of glasses now.

T: No wonder. By the way, what’s your plan for this weekend?

D: We are going to have a picnic in the countryside on Saturday.

Do you wan to join us?

T: I’d like to, but I’m afraid I can’t as I’ve got (79) p___of work to       79______

  do recently.

D: I know you are always as (80) b___as a bee.But don’t forget          80______

  that no matter how much work you have to do, you should try

  to (81) s___ aside some time for a rest. Health must come first,        81_______

after all.

T: Yes, you are right. I’ll go with you. And why not ask Sam to

go with us together? He can (82) b___ us a lot of fun.                 82______

D: That’s a good idea, but not this time, for his parents

(83) d____ two days ago and he is very upset now. Maybe             83_____

 he doesn’t want to go with us.

T: Really? I simply can’t (84) b____my ears.                        84_____

D: Yes, I’m surprised to know that their marriage has broken up ,too.

T: I think he needs to stay(85) a_____and calm himself down.          85_____

D: Yes.

第II卷 （非选择题，共35分）

第一节: 对话填空（共10小题；每小题1分，满分10分）

D—David,   T---Tony

D: Hi, Tony. Are you reading something exciting?

T: Oh, nothing much. I’m just reading some science (76) f__. David,      76_______

  it’s a long time since I saw you last and I could hardly

(77) r___ you because you’ve changed so much.                     77_______

D: Oh, I’ve just had a (78) h____ in the barber’s and I am wearing       78_______

a pair of glasses now.

T: No wonder. By the way, what’s your plan for this weekend?

D: We are going to have a picnic in the countryside on Saturday.

Do you wan to join us?

T: I’d like to, but I’m afraid I can’t as I’ve got (79) p___of work to       79______

  do recently.

D: I know you are always as (80) b___as a bee.But don’t forget          80______

  that no matter how much work you have to do, you should try

  to (81) s___ aside some time for a rest. Health must come first,        81_______

after all.

T: Yes, you are right. I’ll go with you. And why not ask Sam to

go with us together? He can (82) b___ us a lot of fun.                 82______

D: That’s a good idea, but not this time, for his parents

(83) d____ two days ago and he is very upset now. Maybe             83_____

 he doesn’t want to go with us.

T: Really? I simply can’t (84) b____my ears.                        84_____

D: Yes, I’m surprised to know that their marriage has broken up ,too.

T: I think he needs to stay(85) a_____and calm himself down.          85_____

D: Yes.

第二卷 （非选择题，共35分）

第一节: 对话填空（共10小题；每小题1分，满分10分）

D—David,   T---Tony

D: Hi, Tony. Are you reading something exciting?

T: Oh, nothing much. I’m just reading some science (76) f__. David,     76._______

  it’s a long time since I saw you last and I could hardly

(77) r___ you because you’ve changed so much.                     77_______

D: Oh, I’ve just had a (78) h____ in the barber’s and I am wearing       78_______

a pair of glasses now.

T: No wonder. By the way, what’s your plan for this weekend?

D: We are going to have a picnic in the countryside on Saturday.

Do you wan to join us?

T: I’d like to, but I’m afraid I can’t as I’ ve got (79) p___of work to       79______

  do recently.

D: I know you are always as (80) b___as a bee.But don’t forget          80______

  that no matter how much work you have to do, you should try

  to (81) s___ aside some time for a rest. Health must come first,         81_____

after all.

T: Yes, you are right. I’ll go with you. And why not ask Sam to

go with us together? He can (82) b___ us a lot of fun.                  82_____

D: That’s a good idea, but not this time, for his parents

(83) d____ two days ago and he is very upset now. Maybe               83_____

 he doesn’t want to go with us.

T: Really? I simply can’t (84) b____my ears.                         84____

D: Yes, I’m surprised to know that their marriage has broken up ,too.

T: I think he needs to stay(85) a_____and calm himself down.           85____

D: Yes.

请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。

Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.

Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.

We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!

 

Topic	Advertising or not?
1  of criticism	l  having a talent for self-promotion l    2   so much money l  making the price of goods   3
With ads	l  Consumer goods are not so   4  . l  People   5   a great deal of knowledge from ads. l  Ads provide us with some   6   to new products or remind us of the old ones. l  A cheerful, witty ad makes our life more   7  .
Without ads	l  Newspapers, commercial radio and television companies could hardly   8  . l  We pay   9   for our daily paper or cannot enjoy so many broadcast programmes. l  It will not be so   10    if people want to find a job, buy or sell a house, announce a birth, marriage or death.