—Our motherland needs       development all the way to the future.

—That’s really what we need.

A．timely      B．effective   C．further        D．natural

 

Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54  Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.

Research, market testing, talent, and money—all come together to make us want to buy a product.  55  The sales of charm went up once the ads began. TV commercials actually buy their way into our head.  56 

And the ads work because so much time and attention are given to them.  57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

We laugh at commercials. We don’t think we pay much attention to them.  58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

A．No matter how bad we think a commercial is, it works.

B．And this does not include the cost of paying for air time.

C．We, in return, buy the product.

D．The purpose of all the efforts made in producing TV commercials is to show how valuable the product is.

E. Here are some rules of commercial ad making.

F. TV commercials are a good guide to buyers.

G. But evidence shows we are kidding ourselves.

 

It will be a big help if you go to the store and get what we need for dinner. ___________, I will set the table.

A. As a result              B. On the whole

C. In the meanwhile  D. As a matter of fact.

 

President Obama，s plan last week to overhaul(改善)former president George W．Bush’s No Child left Behind program is an improvement on a good thin9．But it doesn’t go far enough.

    Obama outlined a goal that by 2020，all grade school and high school students ale on a path toward college and career readiness．

    However, what we need is a practical plan that not only requires all high school graduates to take at least two years of college but also makes it financially possible for them to do so. We’ve provided a free public education through the l2th grade．If we’re going to keep up—or catch up—with some other countries(1ike China)in preparing young people for careers，a 12-year education program no longer is enough．

    About 3 million students across the USA will graduate from high school this spring. But only 2 million will go on to college, according to a survey by the National Center for Education Statistics(NCFES)．For the more than l million who won’t go on，money is a major factor．If tuition(学费)were free，about half of them could make up other COSTS from family or part—time jobs．

    Critics(批评家)of free college tuition will say we can’t afford it because of the federal deficit(联邦赤字)and other rising costs．Let’s see some government spending in detail：

  In the last nearly 10 years．the wars in Iraq and Afghanistan have cost us $1 trillion(that’s $1，000 billion，or an average of$100 billion a year)．Federal money spent on public elementary and secondary education in the last year for which figures are available was$47 billion．If we end costly and unnecessary wars and nation—building efforts abroad，the federal government could provide more money on public education，for which state and local governments now carry most of the burden(负担)．

According to President Obama’s plan，in 10 years，    ．

   A．there will be no expensive and unnecessary Wars

   B．all grade and high school students can go to college

   C．the U．S．will catch up with China in career preparation

   D．students Call enjoy a l2-year public free education

If tuition were not charged．

A．about 2．5 million students could afford college education

B．about 2 million students could be provided chances of college education

C．over l million students still could not afford college education

D．about 3 million students could graduate from high school

The author may agree that President Obama’s plan

    A．has little to do with Gorge W．Bush’s program

    B. does not agree with the survey by NCFES

C．does not contain practical measures to achieve its goal

D．will lighten the burden of state and local governments

It can be inferred from the passage that

A．the wars in Iraq and Afghanistan are expensive but necessary

B．the federal Can not provide more money on education

C，critics of free college tuition think little of the plan

D．President Obama’s plan might be hard to carry out

It will be a big help if you go to the store and get what we need for dinner. ___________, I will set the table.

A. As a result    B. On the whole

C. In the meanwhile  D. As a matter of fact.