No one knows for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.

Let’s take a man we’ll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn’t make the bricks for his house，cut his trees into boards，make the plows(犁), or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.

How did Mr.Plowright let people know what he was doing？Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.

A medium，in advertising talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people’s attention.

A crier，in the historical sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertising?

A．The discovery of iron.

B．The specialization of labor.

C．The appearance of new jobs.

D．The development of farming techniques.

2.To advertise his plows，Mr.Plowright________.

A．praised his plows in public

B．placed a sign outside the shop

C．hung an arrow pointing to the shop

D．showed his products to the customers

3.The writer makes up the two stories of Mr.Fielder and Mr.Plowright in order to________.

A．explain the origin of advertising

B．predict the future of advertising

C．expose problems in advertising

D．provide suggestions for advertising

4.In ancient Egypt，a crier was probably someone who ________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about ________.

A．the history of advertising

B．the benefits of advertising

C．the early forms of advertising

D．the basic design of advertising

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we'll call Mr. Fielder, for example. He did everything connected with fanning. He planted seeds, tended the fields» and harvested and sold his crops. At the same lime, he did many other jobs on the farm. However, he didn't make the bricks for his house, cut his trees into boards, make the plows (犁) , or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about fanning and working with iron, Mr. Plowright invented a plow that made fanning easier. Mr. Plowright did not really like fanning himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow far one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the $hop door. It was probably all the information people needed to find Mr, Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand yean; ago. Even before most people could read, they understood such signs. Shopkeeper« would carve into stone, clay, or wood symbols for the product they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such b person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

41. What probably led to the start of advertising?

A. The discovery of iron.                      B. The specialization of labor.

C. The appearance of new jobs.             D. The development of fanning techniques.

42. To advertise his plows, Mr. Plowright ______.

A. praised his plows in public                 R. placed a sign outside the shop

C. hung an arrow pointing to the shop     D. showed hut products to the customers

43. The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to ______.

A. explain the origin of advertising          B. predict the future of advertising

C. expose problems in advertising           D, provide suggestions for advertising

44. In ancient Egypt, a crier was probably someone who ______.

A. owned a ship

B. had the loudest voice

C. ran a shop selling goods to fanners

D. functioned like today's TV or radio commercial

45. The last two paragraphs are mainly about ______.

A. the history of advertising                   B. the benefits of advertising

C. the early forms of advertising             D. the basic design of advertising

No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.

A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.

1.What probably led to the start of advertisement?

A．The discovery of iron.                    B．The specialization of labor.

C．The appearance of new jobs.               D．The development of farming techniques.

2.To advertise his plows, Mr. Plowright__________.

A．praised his plows in public                B．placed a sign outside the shop

C．hung an arrow pointing to the shop          D．showed his products to the customers

3.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to___________.

A．explain the origin of advertising            B．predict the future of advertising

C．expose problems in advertising             D．provide suggestions for advertising

4.In ancient Egypt, a crier was probably someone who_______________.

A．owned a ship

B．had the loudest voice

C．ran a shop selling goods to farmers

D．functioned like today’s TV or radio commercial

5.The last two paragraphs are mainly about_____________.

A．the history of advertising                 B．the benefits of advertising

C．the early forms of advertising              D．the basic design of advertising

In a mountainous area of Brazil, there is a kind of beautiful butterfly which can kill men. If people meet them, they will come down in great quantities to bite and kill, sucking blood and flesh through the wounds they cause.
In June, 1966, a boy named Marl Andre who went into the mountains in search of butterfly specimens (标本) was killed by these butterflies. A country boy saw him when he was just about to catch a butterfly. Suddenly thousands of butterflies came down upon him, covering him all over. The boy struggled and cried as he tried to free himself from their attack. Finally he fell senseless to the ground. Police examined his body and proved that he had died of bites by butterflies.
In New Guinea, there is a kind of needlefish which also kills men. Needlefish likes light. At night, it will swim near the lights of fishing boats, then suddenly shoot out of water like an arrow to its target, and force its 3-inch sharp mouth into a human body. Of-ten people are thrust in the eye, or through the chest or stomach, resulting in death. Sometimes it will even attack the people in a fishing boat in broad daylight.
About 10 persons in the world are killed by sharks every year, yet more than 240 people are killed by needlefish every year.
【小题1】From the passage, we know that ______.

Consult the page adapted from an English dictionary and do Questions 53-56.

Important words to learn: E Essential I Improver A Advanced

shoot [ʃu:t]

▲verb (shot, shot) WEAPON→1 E to fire a bullet or an arrow, or to hit, injure or kill a person or animal by firing a bullet or arrow at them: If he’s not armed, don’t shoot. ⊙ The kids were shooting arrows at a target. ⊙She was shot three times in the head.⊙ He has a license to shoot pheasants on the farmer’s land. ⊙ A policeman was shot dead in the city centre last night. ⊙ The troops were told to shoot to kill. SPORT→2 A to try to score points for yourself or your team, in sports involving a ball, by kicking, hitting or throwing the ball towards the goal: He shot from the middle of the field and still managed to score. MOVE QUICKLY→3 A to move in a particular direction very quickly and directly: She shot past me several meters before the finishing line. ⊙ He shot out of the office a minute ago ─ I think he was late for a meeting. ⊙ They were just shooting off to town so we didn’t stop to speak.

shooter ['ʃu:tə] noun[C]He’s thought to be the best shooter in the league.

▲idioms have shot your bolt UK INFORMAL to have already achieved all that you have the power, ability or strength to do and to be unable to do more: He started off the game well but seemed to have shot his bolt by half-time.

• shoot yourself in the foot to do something without intending to which spoils a situation for yourself

• shoot your mouth off INFORMAL to talk too much in a loud and uncontrolled way: It’s just like Richard to go shooting his mouth off about other people’s affairs.

• shoot for the moon US to ask for the best or the most you could hope for: You might as well shoot for the moon and ask for a promotion as well as a raise.

• shoot questions at sb to ask someone a lot of questions very quickly, one after the other: He shot questions at me so quickly that I didn’t even have time to answer.

• shoot the breeze US INFORMAL to talk with someone or a group of people about things which are not important: We sat out on the porch, just shooting the breeze.

▲ phrasal verbs shoot sth down to destroy an aircraft or make an aircraft, bird, etc. fall to the ground by shooting at it: He was killed during the war when his plane was shot down.

shoot sb down to shoot and usually kill someone, showing no sympathy: I saw Tom shoot him down like a dog in the street.

shoot for/at sth US to try to do something: It’s worth taking chances when you’re shooting at a chance of fame and wealth.

shoot out If opposing groups or people armed with guns shoot it out, they shoot at each other until one of the groups or people is dead or defeated.

shoot through AUSTRALIAN INFORMAL to leave a place very quickly, especially in order to avoid having to do something

shoot up INCREASE→INFORMAL to grow in size, or increase in number or level, very quickly: David has really shot up since I saw him last. ⊙ Prices shot up by 25%.

▲ noun PLANT→1[C]the first part of a plant to appear above the ground as it develops from a seed, or any new growth on an already existing plant: Two weeks after we’d planted the seeds, little green shoots started to appear. ⊙ FIGURATIVE The first green shoots (=hopeful signs) of economic recovery have started to appear.

FILM→2[C USUALLY SINGULAR] when photographer take a series of photographs, usually of the same person or people in the same place: We did a fashion shoot on the beach, with the girls modeling swimwear. WEAPON→3[C]an occasion on which a group of people go to an area of the countryside to shoot animals

shooting ['ʃu:tiŋ] noun 1 A [U]when bullets are shot from guns or other weapons: We heard some shooting in the night. 2 A [C]when someone is injured or killed by a bullet shot from a gun: There have been a number of shootings in the capital this week. 3[U]the sport of shooting animals or birds: pleasant/grouse shooting ⊙ He goes shooting most weekends.

53. What does the phrase “green shoots” mean in “You will be bound to see that the green shoots of your English level start to grow.”?

         A. Great efforts.                                                     B. Signs of improving.

         C. Learning ability.                                                 D. Change in method.

54. Fill in the blank in the sentence “When it is achieved, there will be other plans to _________.”

         A. shoot at                          B. shoot up                C. shoot down          D. shoot through

55. If you are suffering from the consequence of the plan without full consideration, we say you are __________.

         A. shooting the breeze                                         B. shooting your mouth off

         C. shooting yourself in the foot                          D. shooting questions at somebody

56. Choose a word to complete the sentence “__________ is one of the oldest sport events, which is popular with people both at home and abroad.”

A. Shooter                           B. Shoot                      C. Shot                        D. Shooting