题目列表(包括答案和解析)
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and we’ll finish the work on time.
A. If we are given two more days B. Two more days
C. Having two more days D. Given two more days
You know he is not going to let us leave early if we __________ get the work done.
A. can’t B. may not
C. shouldn’t D. mustn’t
My students often tell me that they don’t have “enough time” to do all their schoolwork.
My reply is often a brief “You have as much time as the president.” I usually carry on a bit about there being twenty-four hours in the day for everyone, and suggest that “not enough time” is not an acceptable explanation of not getting something done.
Once in graduate school, I tried to prove to one of my professors by saying that I was working hard. His answer to me was, “That’s irrelevant (无关的). What’s important is the quality of your work.” Since then I have had time to think carefully about the “hard worker” dodge (诀窍), and I have come to some conclusions — all relevant to the problem of how much time we have.
If you analyze the matter, you can identify two parts of the problem: There is, of course, the matter of “time”, which we can think of as fixed. Then there is the problem of “work” during that time. But, as my professor suggested, it’s not how hard one works but the quality of the product that’s important.
That led me to a new idea: the quality of the work. That concept is perhaps best explained by a sign I once saw on the wall in someone’s office: “Don’t work harder. Work smarter.” There is a lot of sense in that idea.
If you can’t get more time, and few of us can, the only solution is to improve the quality of the work. That means thinking of ways to get more out of the same time than we might otherwise get. That should lead us to an analysis of our work habits. Since “work” for students usually means “homework”, the expression “work habits” should be read as “study habits”.
Then, as a smart student, you will seek to improve those skills that you use in study, chiefly reading and writing. If you learn to read better and write better, there are big benefits that pay off in all your studies.
【小题1】We can infer from the 2nd paragraph that we students still _____ .
A.have enough time | B.can meet the president |
C.get everything done well | D.should accept the explanation |
A.The author’s students make good use of their time to do all their homework. |
B.The author tried to tell the professor that he/she (author) had done a good job. |
C.You can’t improve the quality of the work if you can’t get more time. |
D.You’ll try to improve your skills in reading and writing if you’re a clever student. |
A.Students don’t have enough time. | B.Don’t work harder; work smarter. |
C.No one can get more time. | D.Read better and write better. |
No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.
Let’s take a man we’ll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn’t make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.
Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.
How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.
Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.
A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people’s attention.
A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today’s world.
【小题1】What probably led to the start of advertisement?
A.The discovery of iron. | B.The specialization of labor. |
C.The appearance of new jobs. | D.The development of farming techniques. |
A.praised his plows in public | B.placed a sign outside the shop |
C.hung an arrow pointing to the shop | D.showed his products to the customers |
A.explain the origin of advertising | B.predict the future of advertising |
C.expose problems in advertising | D.provide suggestions for advertising |
A.owned a ship |
B.had the loudest voice |
C.ran a shop selling goods to farmers |
D.functioned like today’s TV or radio commercial |
A.the history of advertising | B.the benefits of advertising |
C.the early forms of advertising | D.the basic design of advertising |
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