Unlike traditional commercials, Public Service Advertisements（PSA）are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.

Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.

The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.

The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature（以···为形象）characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.

Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.

In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.

1.PSA are primarily designed to      .

A. educate the public                              B. change people’s status

C. discuss a problem                       D. sell products or services

2.Which of the following is true of the Smoky Bear?

A. It is one recognized symbols of Walt Disney cartoons.

B. It firstly appeared in America in 1944 with no slogan.

C. It is created to warn Americans of the dangers of wildfires.

D. Its slogan changes every three years.

3.How does the author support his topic in Paragraph 4?

A. By summing up.                                 B. By giving examples.

C. By comparison.                                      D. By asking questions.

4.According to this text, Smoky Bear       .

A. helps a lot to reduce wildfires in America

B. isn’t popular among the American pupils

C. has set up its own website to advertise products

D. becomes the symbol of the Advertising Council

       Though some people have suggested that women should return to housework in order to leave more jobs for men, the idea has been rejected by both women and men in public opinion polls（民意测验）．Lately some union officials have suggested that too many women are employed in type of work more suitable for men and that women should step aside to make way for unemployed young men．They argue that women — — especially women in their childbearing years actually delay economic development and result in lower productivity, poor quality and inefficiency．

       To solve the problem, they have suggested that the working women stay at home while their husbands or brothers were given double wages．They argue that under these circumstances ~families would retain their same level of income, and women could run the house and raise children much better．

       The suggestion has been rejected by 9 out of 10 people polled．A hundred persons in a big city were questioned last summer．Out of 50 women, 46 said they were unwilling to leave their jobs, no matter what the situation was．The other 4 said they would like to return home if their jobs could be taken by their sons or daughters．Of 50 men polled, only 6 said they would like to see their wives give up their jobs, if it meant higher wages for themselves．

       Some other people have suggested another way called “phased employment theory ”．The theory suggests that a woman worker take leave from her job when she is seven months pregnant（妊娠） and stay off the job until her baby reaches the age of 3．It suggests that women on leave receive 75 percent of their normal salary and be allowed to return to work after the 3—year period．This will benefit children, women, their families and the society．Some of those polled, both women and men, felt the idea is a good one．It definitely seems to be more acceptable than the suggestion that women return to home forever．

1.Some union officials have suggested that women should return home because _________ 

       A．all of them are employed in unsuitable types of work 

       B．their participation in work has a bad influence on the economic development 

       C．most skilled male workers are now unemployed  

       D．nowadays no one can take care of children except women 

2.Some union officials have suggested that if women leave their jobs．

       A．they should be allowed to attend school to be trained 

       B．their jobs should be taken over by the male members of their families 

       C．their children should also leave their kindergartens 

       D．the male employees in their families should receive double wages  

3.According to the passage, the suggestion that women should return to housework was ________ 

       A．welcomed by women only  

       B．welcomed by men only 

       C．opposed by most men and women 

       D．welcomed by men and women 

4.From the passage we can see “phased employment” means ________  

       A．women are allowed to take leave from their jobs during their childbearing years 

       B．women stay at home on weekdays and go to work on weekends or holidays 

       C．a woman should resign her job forever if she has a child 

       D．two or more women share the same job  

Wild elephants that destroy crops and damage trees are a serious problem in many parts of Africa . But there could be a simple and relatively safe way to stop them in their tracks , by employing the talents of the tiny African honeybees .

       The number of elephants in Kenya has risen over the past ten years , with some disastrous results . Not only do these huge animals attack local farms , but they step someone to death an average of once every two weeks . Now a biologist has discovered a possible threat : the elephants are extremely aware of trees that house honeybee hives .

       “I an puzzled why nobody has thought of this before , ” says Fritz Vollrath at the University of Oxford . “ When an elephant knocks a beehive he runs and the bees will follow him or miles . ” He says that placing hives of the honeybees around local farms and fragile habitats could be an effective way to threaten the animals .

       Volirath put 30 unoccupied and 6 occupied beehives in some of the growing on a bush frequently damaged by elephants on Laikipia Plateau in Kenya . On average the elephants attacked 9 out of 10 trees that didn’t have hives , severely damaging a quarter . But they steered clear of all six trees with occupied hives . The elephants also left alone one-third of the trees with empty hives , suggesting that some had learnt not to take the risk .

       The bees threaten elephants by stinging vulnerable (易受伤)areas such as the eyes , belly , behind the ears and under the trunk . People could be at risk from the bees , admits Voilrath , but that may be outweighed by the risk of being killed by an elephant . Another experiment by Voilrath shows that elephants also avoid the sound of angry bees played from a loudspeaker .

1．What harm do the wild elephants in Africa do ?

       A．Killing local people                                     

B．Damaging beehives

C．Threatening animals                                   

D．Destroying villages

2．What can we learn from the underlined sentence ?

       A．They ran away from the trees with empty hives on it

B．They tried not to touch the trees with hives full of bees

C．They kept a distance from al the trees with hives on them .

D．They were clear that all the six trees were occupied by hives

3．What’s Volirath’s another experiment on this elephant’s case ?

       A．Let bees attack and kill elephants one by one

B．Encourage bees to sting elephants’ eyes and ears

C．Use the bees’ sound to drive elephants away

D．Employ tiny African honeybees to threaten elephants

4．From the passage we can conclude that _______

       A．there is always one thing to bet another

B．little bees can kill big and wild elephants

C．serious problems often come up in Africa

D．elephants enjoy attacking people and farms

Unlike traditional commercials, Public Service Advertisements（PSA）are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.
Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan,  “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.
The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.
The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature（以···为形象）characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.
Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.
In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests

1. 1.

   PSA are primarily designed to     

   1. A.
      educate the public
   2. B.
      change people’s status
   3. C.
      discuss a problem
   4. D.
      sell products or services
2. 2.

   Which of the following is true of the Smoky Bear?

   1. A.
      It is one recognized symbols of Walt Disney cartoons
   2. B.
      It firstly appeared in America in 1944 with no slogan
   3. C.
      It is created to warn Americans of the dangers of wildfires
   4. D.
      Its slogan changes every three years
3. 3.

   How does the author support his topic in Paragraph 4?

   1. A.
      By summing up
   2. B.
      By giving examples
   3. C.
      By comparison
   4. D.
      By asking questions
4. 4.

   According to this text, Smoky Bear      

   1. A.
      helps a lot to reduce wildfires in America
   2. B.
      isn’t popular among the American pupils
   3. C.
      has set up its own website to advertise products
   4. D.
      becomes the symbol of the Advertising Council