At Blossom End Railroad Station, 22-year-old Stanley Vine sat, waiting for his new employer. The surrounding green fields were so unlike the muddy landscape of war-torn France. After four horrible years as an army private fighting in Europe, Stanley had returned to England in February 1946. Armed now with some savings and with no prospects for a job in England, he answered a newspaper ad for farm help in Canada. Two months later he was on his way.
When the old car rumbled (发着辘辘声) toward the tiny station, Stanley rose to his feet, trying to make the most of his five foot and four inches frame. The farmer, Alphonse Lapine, shook his head and complained, “You’re a skinny thing.” On the way to his dairy farm, Alphonse explained that he had a wife and seven kids. “Money is tight. You’ll get room and board. You’ll get up at dawn for milking, and then help me around the farm until evening milking time again. Ten dollars a week. Sundays off.” Stanley nodded. He had never been on a farm before, but he took the job.
From the beginning Stanley was treated horribly by the whole family. They made fun of the way he dressed and talked. He could do nothing right. The humourless farmer frequently lost his temper, criticizing Stanley for the slightest mistake. The oldest son, 13-year-old Armand, constantly played tricks on him. But the kind-hearted Stanley never responded.
Stanley never became part of the Lapine family. After work, they ignored him. He spend his nights alone in a tiny bedroom. However, each evening before retiring, he lovingly cared for the farmer’s horses, eagerly awaiting him at the field gate. He called them his gentle giants. On Saturday nights he hitch-hiked into the nearest town and wandered the streets or enjoyed a restaurant meal before returning to the farm.
Early one November morning Alphonse Lapine discovered that Stanley had disappeared, after only six months as his farmhand. The railway station master, when questioned later that week, said he had not seen him. In fact no one in the community ever heard of him again. That is, until one evening, almost 20 years later, when Armand, opened an American sports magazine and came across a shocking headline, “Millionaire jockey (赛马骑师), Stanley Vine, ex-British soldier and 5-time horse riding champion, began life in North America as a farmhand in Canada.”
【小题1】Stanley Vine decided to go to Canada because ___________.

To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the     45   .

Some are the     46    ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct     47    about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how     48    if you hire someone to be a walking ad or launch a T-shirt advertising,     49   , you can print your products on T-shirts of your     50   . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has become more and more    51   .

More grand ways are as follows: virtual showroom. Build a website to    52    a virtual showroom. Use it when people call to ask    53    about your company, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re    54    effective, and in the long run, cheap. Nothing is quite as powerful as a public    55    that seizes the public’s attention. You can invite a band to give a performance.    56   , you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t    57    the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your    58   . Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the    59     is based on previous positive experiences.

1.A. person                 B. product        C. individual                 D. style

2.A. special                          B. common     C. amusing                    D. normal

3.A. description                  B. decision   C. discussion                    D. permission

4.A. surprising            B. funny      C. impressive            D. amazing

5.A. that is        B. at the same time             C. as a result             D. on occasion

6.A. customers           B. employers     C. consumers                     D. employees

7.A. expensive           B. usual        C. popular                        D. meaningless

8.A. refer to      B. serve as         C. stand for               D. use as

9.A. location                   B. business-hours       C. salary            D. details

10.A. unbelievably        B. consequently          C. accidentally            D. occasionally

11.A. speech                       B. sport         C. debate                D. performance

12.A. For example         B. Moreover       C. However       D. To be exact

13.A. create                         B. guess              C. imagine         D. think

14.A. production                B. reflection               C. consciousness      D. business

15.A. information               B. relationship    C. pronunciation     D. achievement

III 阅读（共两节，满分40分）
第一节 阅读理解（共15小题；每小题2分，满分30分）
阅读下列短文，从每题所给A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
Advertising in America offers some great advantages to consumers. For example, in order to keep prices low through mass production, companies must have a mass market for their products. Mass advertising creates mass markets. Producers cannot afford to develop new products, put them on the market and wait for customers to discover them. This would take too long. Demand for some products must be created. This is done through advertising.
　　But advertising sometimes makes it difficult for consumers to make wise decisions. The fact is that when people are constantly flooded with messages through the mass media persuading them to buy particular products, many respond by buying them.
　　Advertising is designed to influence an individual to buy a product. Sellers often study human behavior to discover what will convince consumers to buy a certain item. This reason for buying is called a buying motive.
　　Buying motives are usually broken down into two categories: rational and emotional. Rational buying motives include the desire to save money, the desire for comfort, or the desire for good workmanship. Emotional buying motives include buying out of fear, wanting to be liked, and wanting to have something better than your friends have.
　　Emotional appeals are found in most consumer advertising today. Certain cars promise to make the driver feel "younger" and " freer". Shoes promise to make the buyer's whole life "springier". Life insurance policies promise to take the "care out of living".
　　Most consumers believe that they are not easily influenced by emotional appeals. However, corporations that sell consumer products obviously think differently. They spend many millions of dollars every day on radio, television, newspaper and magazine ads that use these appeals.　　
1. It can be inferred from the passage that one of the advantages of advertising for consumers is that ________.
A. it can create a big demand for consumer goods
B. the mass market created by it leads to low prices
　C. producers can introduce new products to consumers
　D. it helps consumers discover new products
2. Consumers sometimes find it difficult to make a sensible decision when buying a particular product     because __________ .
　A. many advertisements are too difficult for them to understand
　B. they are afraid to be taken in by dishonest advertisements
　C. mass advertising offers them a range of good and cheap products
　D. they are confused by the quantity of advertisements promoting it
3. According to the passage, a toothpaste ad promising that people who use the product will make a lot of friends is an example of an ad that appeals to __________ .
　A. rational buying motives                              B. the consumer's commonsense
　C. emotional buying motives                         　D. the desire for a good product
4. The reason why companies spend enormous amounts of money on advertising is that ________ .
　A. they believe people can be influenced to buy a certain produce
B. it takes a lot of advertising to convince people to buy a certain product
　C. most consumers are not easily influenced by emotional appeals
　D. advertising based on emotional appeals are very effective
5. The best title for this passage would be ________ .
　A. Advertising can create demand                  　B. The advantages of advertising
　C. What effective advertising can do              　D. The role of advertising in selling products

Every year thousands of tourists visit Pompeii, Italy. They see the sights that Pompeii is famous for ― its stadium (露天大型运动场) and theatres, its shops and restaurants. The tourists do not, however, see Pompeii’s people. They do not see them because Pompeii has no people. No one has lived in Pompeii for almost 2000 years. Once, Pompeii was a busy city of 22000 people. It lay at the foot of Mount Vesuvius, a grass-covered volcano . Mount Vesuvius had not erupted for centuries, so the people of Pompeii felt safe. But they were not.

In August of AD 79, Mount Vesuvius erupted. The entire top of the mountain exploded, and a huge black cloud rose into the air. Soon stones and hot ash began to fall on Pompeii. When the eruption ended two days later, Pompeii was buried under 20 feet of stones and ashes. Almost all of its people were dead.

For centuries, Pompeii lay buried under stone and ash. Then, in the year 1861, an Italian scientist named Ginseppe began to uncover Pompeii. Slowly, carefully, Ginseppe and his men dug. The city looked almost the same as it had looked in AD 79. There were streets and fountains（喷泉）, houses and shops. There was a stadium with 20000 seats. Perhaps the most important of all, there were everyday objects, which tell us a great deal about the people who lived in Pompeii. Many glasses and jars had some dark blue colour in the bottom, so we know that the people of Pompeii liked wine. They liked bread, too; metal bread pans were in every bakery. In one bakery there were 81 round, flat loaves of bread ― a type of bread that is still sold in Italy today. Tiny boxes filled with a dark, shiny powder tell us that women liked to wear eye makeup.

Ginseppe has died, but his work continues. One-fourth has not been uncovered yet. Scientists are still digging, still making discoveries that draw the tourists to Pompeii.

Why do large numbers of people come to Pompeii each year?

 A. To visit the volcano       B. To shop and eat there

C. To watch sports and plays   D. To watch how Pompeiians lived

Why had so many Pompeiians remained by volcanic Mount Vesuvius?

A. The city nearby offered all kinds of fun.

B. The area produced the finest wine in Italy.

C. Few people expected the volcano to erupt again.

D. The mountain was beautiful and covered with grass.

Why did the city uncovered look almost the same as it had looked in AD 79?

 A. Because Ginseppe and his men dug it slowly and carefully.

 B. Because the city was buried alive and remained untouched.

 C. Because scientists successfully rebuilt the city with everyday objects.

 D. Because nobody had lived in the city ever since the volcano erupted.

What do we know about the Pompeiians who lived 2000 years ago?

 A. They lived more or less the same as Italians now do.

 B. They liked women wearing all kinds of makeup.

 C. They enjoyed a good life with drinking and eating.

 D. They went back to Pompeii after the eruption in AD 79.

DONATE YOUR OLD JEANS AND DO THE PLANET GOOD

What Will Be Done With All This Denim?

         All the denim (牛仔布) will be donated to Cotton. From Blue to Green. This denim drive recycled jeans into UltraTouch^TM Natural Cotton Fiber Insulation, which is used to help build houses in places that have been damaged by hurricanes and other natural disasters. Your jeans will help keep clothes out of landfills, and build houses for families to live in! UltraTouch^TM is made of 85% recycled fibers and is an environmentally safe, natural cotton fiber insulation.

It’s a Fact: It takes about 500 pairs of old jeans to insulate one average-size US house.

Here’s How You Can Get Involved!

1.     Get a parent’s permission and select as many denim jeans as you like. (Any denim clothing is OK.)

2.     The denim must be used and can be any brand.

3.     The denim can be any color or size but must have been worn by a human. (no doll clothes!)

4.     Jeans must be received by June 30, 2011.

POST A JOB AD—IDEAL FOR CASUAL ADVERTISERS

REGISTER NOW AND POST A JOB AD

      All job Advertisements are reviewed and uploaded usually within 24 hours.

Standard Job Advertisement

$65.00 + GST (Goods and Service Tax) = $ 71.50

Premium Job Advertisement

$80.00 + GST = $88.00

No additional costs for all the features below.

Standard Job Ad Features:

---Active for 30 days

---Include your company LOGO

---Update or Edit live ads online anytime

---Access state of your job ad

---Unlimited text to describe your vacancy

(able to insert HTML links—very useful if you want candidate to apply using your own online application on your corporate website)

---Able to copy and paste your active job ad from other job sites including logo and layout

Premium Job Ad Features:

---All the features of a standard Job Ad

---Displayed on top of the main job search page with highlighted colors also within the standard job ads in its highlighted format. For any questions contact us.

REGISTER NOW AND POST A JOB AD

1.The denim clothing that you intend to donate ____________.

A. can be either new or second-hand         B. can be of any size or color

C. must be a certain famous brand               D. can be worn by dolls and humans

2.Which of the following statements is TRUE according to the ad?

A.        UltraTouch^TM may be the name of a building material.

B.        UltraTouch^TM can protect houses from natural disasters.

C.        The deadline of the denim clothing donated is July 20, 2011.

D.        The denim clothing is collected to provide clothes for the homeless.

3.Premium Job Ad is different from Standard Job Ad because it ____________.

A. doesn’t need paying additional money     B. can be shown on top of the main job search page

C. is active for more than 30 days online       D. can be inserted HTML links on your own website.