Money spent on advertising is money spent as well as any I know of. It serves directly to bring about a rapid sale of goods at reasonable prices, so setting up a firm home market and making it possible to provide for export (出口) at good prices. By drawing attention to new ideas it helps greatly to raise standards of living. By helping to increase demand it causes an increased need for labour, and is therefore a nice way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television program would need to be doubled, and travel by bus or subway would cost more.

　　And perhaps most important of all, advertising provides a promise of reasonable value in the products and services you buy. Besides the fact that twenty-seven Acts of Parliament(国会)govern the terms of advertising, no regular advertiser dare produce anything that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for the public has the good sense not to buy the poor goods more than once. If you see product frequently advertised, it is the proof I know that the product does what is promised for it, and that it has good value.

　　Advertising does more for the good of the public than any other force I can think of.

　　There is one more point I feel I ought to touch on. Recently I heard a well-known television person declared that he was against advertising because it persuades rather than informs. He was telling us the real difference. Of course advertising tries to persuade.

　　If its message were nothing but information, that would be difficult to get more people to buy, for even the choice of the colour of a shirt is a bit persuasive (有说服力的)--advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television person wants.

By the first sentence of the passage the writer means that ___.

　 A. he is fairly familiar with the cost of advertising

　 B. everybody knows well that advertising is a waste of money

　 C. advertising costs more money than everything else

　 D. money on advertising is worth spending

In the passage, which of the following is NOT included in the advantages of advertising?

　 A. Getting greater fame.              B. Providing more jobs.

　 C. Raising living standards.           D. Reducing newspaper cost.

The writer thinks that the well-known TV person is _____.

　 A. quite right in passing his judgment on advertising

　 B. interested in nothing but the buyers' attention

　 C. correct in telling the difference between persuasion and information

　 D. obviously unfair in his views on advertising

In the writer's opinion, ________.

　 A. advertising can seldom bring material interest to man by providing information

　 B. advertising informs people of new ideas rather than wins them over

　 C. there is nothing wrong with advertising in persuading the buyer

　 D. the buyer is not interested in getting information from an advertisement

　　World top-ranked badminton player Lin Dan said last Friday that he was a better player than Taufik Hidayat in the year of 2006 despite losing the Asian Games single title to the Indonesian Olympic champion.

　　“I have ranked No.1 in the world for two straight years and I think people can easily come to a conclusion on who is a better player for the whole year,” said Lin Dan, also known as Super Dan in the badminton world because of his marvelous performance in the sport.

　　Hidayat beat Lin 21-15, 22-20 to give Indonesia its second gold medal in Doha on December 9, retaining his Asian Games singles title and avenging(报仇) two losses to the badminton world champion.

　　Lin, 23, led China to the men’s team title after defeating Hidayat twice in three days, in the preliminary round and in the semifinals of the Asian Games.

　　In their third meeting, Lin came up against a better-prepared Hidayat than he had encountered previously.

　　Hidayat was cheered on by the noisy support from dancing and flag-waving Indonesian fans, who had converted the badminton arena into a national celebration even before the two players stepped on to the court.

　　There’s been a lot of acrimony(言语的刻毒) between Hidayat and Lin, who this year won the single title in the world championships after former champion Hidayat crashed out in the quarterfinals.

　　In Doha, Hidayat was quoted as calling Lin “arrogant” before the event began, but the two stars played down the rift.

　　“It’s no problem, we’re close friends,” said Hidayat. “The media fabricated it.”

　　Lin said last Friday in Beijing that he and Hidayat remain friends despite all the rumors.

　　“There is no problem between Taufik and me although we don’t talk to each other very much;” said Lin. “Media tends to make up things in order to make their stories juicy.”

26. What does the underlined word “fabricated” mean?

A. made up             B. reported         C. discovered      D. found out

27. What is the relationship between the two players like?

A. They are only opponents.        

B. Lin looks down upon Hidayat.

C. They both think they are friends.

D. The media has worsened the relationship between them.

28. Which of the following statements is true according to the passage?

A. Lin beat Hidayat in all the games of 2006.

B. Lin won the single title in the world championships in 2006.

C. Indonesian fans held a national celebration after the two players stepped ontothe court.

D. Hidayat beat Lin 21-15, 22-20 to give Indonesia its first gold medal in Doha on the ninth of December

29. This passage implies that____________________________.

A. Hidayat was in a better prepared condition than Lin in the Asian Games

B. Lin helped to win the men’s team title in the Asian Games of 2006

C. Both of them are the best badminton players in the world

D. Media tends to make up rumors

30. What is the best title for this passage?

A. Opponents Become Good Friends                  B. True Friendship

C. World Top-ranked Badminton Players            D. Who Is a Better Player?

 

Most families love home cooking! The food tastes good and warm, and a family meal brings everyone together．In some families, meals are often the only times everyone sees one another the same time．

　　Another reason people enjoy home cooking is that it is often a way of showing love．A parent who makes some cookies is not just satisfying（满足）a child’s sweet tooth． She or he is sending a message．The message says, “I care about you enough to spend an hour making cooking that you will eat up in 15 minutes if I let you．”

　　There is also something about the smell of home cooking．The smell of home cooking pleases people of all ages．It makes most of us feel good and loved----- even if we are the ones doing the cooking! Next time you smell a cake making, stop for a moment and pay attention to your mood（心情）．

1.Why do fewer people cook now?

A．They have no time．

B．Many people are too busy．      

C．Many people don’t like cooking

D．They don’t like family meals．  

2.The writer thinks the smell of home cooking________．

A．makes us happy

B．makes us be interested in cooking

C．makes us pay attention to our mood

D．makes us love others

3.The writer writes this passage to tell us____________.

A．family meals are important．       B．how to make cookies．

C．people are too busy to cook．   D．homemade cookies taste better．