Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows         than you do how you will behave — which        you will walk, where you will         , what will make you       one product rather than another. When customers go into a shop, they        look to their left         move  towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers        the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the        .

     Fresh fruit and         are displayed near supermarket entrances. This gives the        that only healthy food is sold in the shop.        foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods        they find what they want. In this way, shoppers are        to buy products that they do not really        .

     People walk quickly through        aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling        for products is at the end of aisles, because shoppers        to turn into the next aisles.

     Sweets are often placed at children’s         level at the checkout. While parents are waiting to pay, children        the sweets and put them in the trolley.

Customers buy more when shelves are      than when they are half empty because they feel there is something wrong with those products that are there.

1.A. sooner       B. better C. more     D. less

2.A. side B. approach       C. place     D. way

3.A. go    B. look              C. stop                      D. stand

4.A. buy    B. enjoy                C. see            D. prefer

5.A. naturally           B. simply         C. easily    D. hurriedly

6.A. or     B. then                C.  but           D. and

7.A. into        B. along                C. around                   D. through

8.A. prices           B. signs             C.  shelves      D. products

9.A. wines              B. vegetables           C. sweets            D. meat

10.A. impression      B. effect    C. thought             D. expression

11.A. Fresh     B. Important     C. Fast               D. Basic

12.A. when     B. unless          C. before  D. until

13.A. invited           B. encouraged         C. willing                D. ready

14.A. use     B.  know  C. need                 D. like

15.A. narrow              B. short                 C. high          D. long           

16.A. case                       B. point                 C. example            D. position

17.A. slow down        B. hurry up     C. walk down  D. come up

18.A. hand               B. eye        C. head         D. height

19.A. pay for         B. care for       C. look for       D. reach for

20.A. low                                    B. neat      C. full         D. high

 

Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the  36  knows better than you do how you will  37  — which way you will walk, where you will  38 , what will make you  39  one product rather than another. When customers go into a shop, they  40  look to their left but 41  towards right. So supermarket  42   are usually on the left of building, and the design is to take shoppers  43  the store ,aisle(通道) after aisle, from left to right. Then shoppers will pay attention to all the   44  .

   Fresh fruit and vegetables are 45  near supermarket entrances. This gives the impression that only 46   food is sold in the shop.  47  foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so that customers are taken past other  48  foods before they find what they want. In this way, shoppers are  49  to buy products that they do not really  50

   People walk quickly through  51  aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling  52  for products is at the end of aisles, because shoppers slow down to turn into the next aisles.

   Sweets are often placed at children’s  53  level at the checkout(出口处). While parents are  54  to pay, children reach for the  55  and put them in the trolley(手推车).

36. A. assistant          B. leader           C. manager       D. shop owner

37. A. bring            B. select            C. choose         D. behave

38. A. go               B. look            C. stop            D. stand

39. A. touch            B. enjoy            C. ready          D. helpful

40. A. easily            B. simply           C. naturally      D. hurriedly

41. A. hurry             B. read          C. take            D. move

42. A. exits             B. toilets           C. centers          D. entrances

43. A. into              B. along            C. around        D. towards

44. A. prices           B. signs            C. products       D. aisles

45. A. stored            B. shown          C. hidden           D. bought

46. A. good             B. nice            C. healthy        D. necessary

47. A. Basic            B. Important     C. Fast            D. Fresh

48. A. tasty             B. cheap           C. attractive      D.expensive 

49. A. invited            B. ready           C. willing           D. encouraged

50. A. eat              B. need            C. know          D. like

51. A. long                     B. short         C. high            D. narrow

52. A. state                     B. action         C. situation        D. position

53. A. hand              B. head          C. eye            D. height

54. A. sitting           B. asking          C. going          D. waiting

55. A. food              B. bill             C. sweets        D. money