B

People all over the world today are beginning to hear and learn more and more about the problem of pollution. Pollution is caused either by man's release of completely new and often artificial substances into the environment, or by releasing greatly increased amounts of a natural substance , such as oil tankers into the sea．

The whole industrial process which makes many of the goods and machines we need and use in our daily lives, is bound to create a number of waste products which upset the environmental balance, or the ecological balance as it is also known. Many of these waste products can be prevented or disposed of sensibly, but clearly while more and more new and complex goods are produce there will be new, dangerous wastes to be disposed of, for example, the waste products from nuclear power stations. Many people, therefore, see pollution as only part of a larger and more complex problem, that is, the whole process of industrial production and consumption of goods. Others again see the problem mainly in connection with agriculture, where new methods are helping farmers grow more and more on their land to feed our ever-increasing populations. However, the land itself is gradually becoming worn out as it is being used in some cases, too heavily, and artificial fertilizer cannot restore the balance.

Whatever its underlying reasons, there is no doubt that much of the pollution caused could be controlled if only companies, individuals and governments would make more efforts. In the home there is an obvious need to control litter and waste. Food comes wrapped up three or four times in packages that all have to be disposed of; drinks are increasingly sold in bottles or tins which cannot be reused． This not only causes a litter problem, but also is a great waste of resources, in term of glass, metals and paper. Advertising has helped this process by persuading many of us not only to buy things we neither want nor need, but also to throw away much of what we do buy. Pollution and waste combine to be a problem everyone can help to solve by cutting out unnecessary buying ,excess consumption and careless disposal of the products we use in our daily lives.

45．The underlined phrase “disposed of ”in the second paragraph means_______.

A． dealt with               B． exposed 

C． disapproved of           D． collected

46． In the writer’s view ,the more new goods, _______.

A． the less pollution             

B． the harder pollution can be prevented

C． the more pollution there will be

D． the more easily pollution can be controlled

47．What can we learn from the last paragraph?

A． We can do much to reduce pollution.

B． The government is trying hard to stop pollution.

C． Individuals know how to get rid of the habit of littering everywhere.

D． We can’t stop buying unnecessary things.

48． People can help solve the problem of pollution by _______.

A． urging their governments to control litter and waste

B． making anti-pollution advertisements

C． cutting down the use of oil and other oil products

D． reducing unnecessary buying, over-consumption and careless disposal of wastes

A. Use business recordings

B. Speak slowly and clearly

C. Learn telephone manners

D. Practice often with a friend

E. Always be considerate of your friends

F. Make sure you understand the other speaker

Telephone tips

If the phone rings and someone speaks in English, don’t be afraid to answer it! The fear of talking on the phone in a second language will disappear if you practice often. Here are a few tips for helping you improve your ability to answer a call in English.

1._______________

  Listening to someone speaking in a second language over the telephone can be very challenging because you cannot see the person you are trying to hear. However, it may be even more difficult for the person you are talking with to understand you. You may not realize that your pronunciation isn’t clear because your teacher and fellow students know and understand you. Pay special attention to your weak areas of your pronunciation when you are on the phone.

2._______________

  Don’t pretend to understand everything you hear over the telephone. Even native speakers ask each other to repeat and confirm information from time to time. This is especially important if you are taking a message for someone else. Learn the appropriate expressions that English speakers use when they don’t hear something properly. Don’t be afraid to remind the person to slow down more than once. Keep your telephone in an area that is away from other noise distractions such as a radio or television.

3._______________.

  Ask another student to practice talking on the phone with you. You might choose one night a week and take turns phoning each other at a certain time. Try to talk for at least fifteen minutes. You can talk socially, or role play different scenarios in a business environment. The most important thing about practicing telephone English is that you are not able to see each other’s mouths.

4. _______________. 

  There are many ways to get free telephone English practice. After business hours, you can call and listen to recorded messages. Write down what you hear the first time, and then call back and check if your notes are accurate. Make sure you have a pen handy so that you can repeat the information and check your comprehension.

5._______________.

  The way that you speak to your best friend on the phone is very different from the way you should speak to someone in a business setting. Many speakers make the mistake of being too direct on the telephone. It is possible that the person on the other line will think that you are being rude on purpose if you don’t use formal language in certain situations. Sometimes just one word such as could or may is necessary in order to sound polite. Take the time to learn how to answer the phone and say goodbye in a polite manner, as well as all the various ways one can start and end a conversation casually.

Listening to someone on the telephone is like listening to a taped recording in class. The only difference is that you have to talk back! Follow the tips above and remember that practice makes perfect!

B

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands. Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal (麦片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.

　　For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.

　　Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

69. What is discussed in this passage?

　    A. The content of modern advertising.　                B. The skills of modern advertising.

      C. The results of modern advertising.　　                 D. The writing of modern advertising.

70. According to the passage, a good advertisement should________.

       A. be both persuasive and effective　　    B. give people useful information

      C. show people a product　　                 D. show people a new idea of a product 

71. From the passage, we know that _______ .

A. modern advertising has less effect on customers 　　

B. once customers see ads about a new cerea1, they are sure to buy it

C. cereal can make people strong

D. cereal is a kind of food which is popular among people 

72. What can we infer from the passage?

A. It’s impossible for customers to buy a product without advertisements.

B. Customers should be persuaded by advertisements.

C. Customers can easily be persuaded by advertisements.

D. Customers buy products according to their demands rather than the advertisements.

D

Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.

68. What is discussed in this passage?

A. The content of modem advertising.     B. The skills of modern advertising.

C. The results of modem advertising.      D. The writing of modern advertising.

69. According to the passage, a good advertisement should_______.

A. be both persuasive and effective      B. give people useful information

C. show people a product              D. show people a new idea of a product

70. From the passage, we know that ____

A. modem advertising has less effect on customers.

B. once customers see ads about a new cereal, they are sure to buy it.

   C. cereal can make people strong.

D. cereal is a kind of food which is popular among people.

B

People all over the world today are beginning to hear and learn more and more about the problem of pollution. Pollution is caused either by man's release of completely new and often artificial substances into the environment, or by releasing greatly increased amounts of a natural substance , such as oil tankers into the sea．

  The whole industrial process which makes many of the goods and machines we need and use in our daily lives, is bound to create a number of waste products which upset the environmental balance, or the ecological balance as it is also known. Many of these waste products can be prevented or disposed of sensibly, but clearly while more and more new and complex goods are produce there will be new, dangerous wastes to be disposed of, for example, the waste products from nuclear power stations. Many people, therefore, see pollution as only part of a larger and more complex problem, that is, the whole process of industrial production and consumption of goods. Others again see the problem mainly in connection with agriculture, where new methods are helping farmers grow more and more on their land to feed our ever-increasing populations. However, the land itself is gradually becoming worn out as it is being used in some cases, too heavily, and artificial fertilizer cannot restore the balance.

   Whatever its underlying reasons, there is no doubt that much of the pollution caused could be controlled if only companies, individuals and governments would make more efforts. In the home there is an obvious need to control litter and waste. Food comes wrapped up three or four times in packages that all have to be disposed of; drinks are increasingly sold in bottles or tins which cannot be reused． This not only causes a litter problem, but also is a great waste of resources, in term of glass, metals and paper. Advertising has helped this process by persuading many of us not only to buy things we neither want nor need, but also to throw away much of what we do buy. Pollution and waste combine to be a problem everyone can help to solve by cutting out unnecessary buying ,excess consumption and careless disposal of the products we use in our daily lives.

45．The underlined phrase “disposed of ”in the second paragraph means_______.

       A． dealt with               B． exposed 

       C． disapproved of           D． collected

46． In the writer’s view ,the more new goods, _______.

       A． the less pollution             

     B． the harder pollution can be prevented

       C． the more pollution there will be

       D． the more easily pollution can be controlled

47．What can we learn from the last paragraph?

       A． We can do much to reduce pollution.

       B． The government is trying hard to stop pollution.

       C． Individuals know how to get rid of the habit of littering everywhere.

       D． We can’t stop buying unnecessary things.

48． People can help solve the problem of pollution by _______.

       A． urging their governments to control litter and waste

       B． making anti-pollution advertisements

       C． cutting down the use of oil and other oil products

       D． reducing unnecessary buying, over-consumption and careless disposal of wastes