I was walking along the deserted main street of a small seaside town in the north of England looking somewhere to make a phone call. My car had broken down outside the town and I wanted to get in touch with the Automobile Association .Low gray clouds were drifting across the sky and there was a cold damp wind blowing off the sea. It had rained in the night and water was dripping from the bare trees that lined the street. I was glad that I was wearing a thick coat.
There was no sign of a call box, nor was there anyone at that early hour I could ask. I had thought I might find a shop selling the Sunday papers or a milkman doing his job, but the town was completely dead.
Then suddenly I found what I was looking for. There was a small post office, and almost hidden from sight in a dark narrow street next to it was the town’s only public call box, which badly needed a coat of paint, I hurried forward but stopped in astonishment when I saw through the dirty glass that there was a man inside. He was very fat, and was wearing a cheap blue plastic raincoat and rubber boots. I could not see his face - he was bending forward over the phone with his back pressed against the glass and didn’t even raise his head at the sound of my coming nearer and nearer. Carefully and surprisedly, I remained standing a few feet away and lit a cigarette to wait my turn. It was when I threw the dead match on the ground that I noticed something bright red trickling from under the call box door.
【小题1】The author was walking through the small seaside town__________.

A．late morning	B．early morning
C．before midnight	D．late evening

【小题2】The weather of the day was ____, when the story happened.

A．windy, cold and cloudy	B．stormy, damp and clear
C．rainy, cold and clear	D．rainy, windy and cold

【小题3】 Why was the author astonished when he saw that there was a man in the call box? Because____.

A．the man inside was still wearing a raincoat

B．he didn’t expect it to be taken up

C．the man had his back with him

D．the man did not seem to be moving

【小题4】The author waited, standing a few feet away from the box because____.

A．it was not safe to be close to the box

B．the man didn’t notice his coming

C．he wanted to have a cigarette to calm himself down

D．it was bad manners to overhear other’s phone calls

【小题5】 What do you suppose happened to the man in the call box?

A．He slept.

B．He had most probably been killed.

C．He was lost in his important phone call.

D．He was too fat to move around.

You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

 “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome. ”

They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation----consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ”

However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.

The two attractive young women were talking so that they could ________.

A. get the sweater at a lower price    B. be heard by people around

C. be admired by other shoppers    D. decide on buying the sweater

Lorenzo Bertolla is __________.

A. a very popular male singer         B. an advertising agency

C. a clothing company in Rome      D. the brand name of a sweater

Which of the following can be inferred from the passage? 

A. The two girls are in fact employed by the Lorenzo Bertolla Company.

B. The MTV generation tend to be more easily influenced by ads.

C. Traditional advertising is becoming less effective because it's too direct.

D. Undercover marketing will surely be banned soon by the government.

Which of the following would be the best title for the text?

 A. Two Attractive Shoppers            B. Lorenzo Bertolla Sweaters

 C. Ways of Advertising                   D. Undercover Marketing

A couple of years ago, I received a $ 600 insurance dividend (保险股息).Sitting at the kitchen table, my wife and I discussed what we might do with the money. I realized now that the refrigerator overheard our talk. The very next day it went wrong. The repairman told us we needed a new unit. Cost:$600. Not long after that, we got a refund（赔偿金）from the shop, enough to pay for a trip to Mexico. “I’ve something to tell you,” I said to my wife in a low voice. “How about the living-room?” she suggested. I remembered the color TV set was there. “No, not there. Let’s go out.” I showed her the check as we stood on the driveway. We held each other excitedly and hardly noticed the rain. My car was parked within5 meters. I didn’t think anything about it at the time. As I started for the airport the next day, the car began making strange sounds. Changing the engine cost about $ 1, 000.

Then I looked through our financial records. I discovered that during the last ten years we spent all our “found money” repairing a hot water heater, a television and a stove.

I never mention money in front of our mechanical equipment. But if this article is published and I am paid for, the word processor（文字信息处理机）is going to go for sure. It’ll know.

What went wrong first as the writer’s?

   A. The refrigerator          B. The stove

   C. The TV set              D. The engine of the car

What has been repaired and still remains all right?

   A. The car                 B. The color TV set

   C. The stove               D. The hot water heater

Which statement is wrong according to the passage?

There are many pieces of modern equipment in the writer’s home

The writer often discusses with his wife on how to spend their money.

The writer has gone into a lot of trouble to repair his things

The writer’s refrigerator can overhear him

You’re in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:

“I can’t believe it —a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.”

They leave and you go over to see this incredible sweater．It's nice and the price is right．You've never heard of Lorenzo Bertolla, but those girls looked really stylish．They must know．So, you buy it．You never realize that those young women are employees of an advertising agency．They are actually paid to go from store to store, talking loudly about Lorenzo BertoHa clothes.

   Every day we notice what people are wearing, driving and eating．If the person looks cool, the product seems cool, too．This is the secret of undercover（暗中影响的） marketing．Companies from Ford to Nike are starting to use it.

   Undercover marketing is important because it reaches people that don't pay attention to traditional advertising．This is particularly true of the MTV generation----consumers between the age of 18 and 34．It is a golden group．They have a lot of money to spend, but they don't trust ads.

   So advertising agencies hire young actors to "perform" in bars and other places where young adults go．Some people might call this practice deceptive, but marketing executive Jonathan Ressler calls it creative．"Look at traditional advertising．Its effectiveness is decreasing."

   However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Adverting executives would say it's no less real than an ad．The difference is that you know an ad is trying to persuade you to buy something．You don' t know when a conversation you overhear is just a performance.

1.The two attractive young women were talking so that they could ________.

    A．get the sweater at a lower price      B．be heard by people around

    C．be admired by other shoppers                D．decide on buying the sweater

2.Lorenzo Bertolla is __________．

    A．a very popular male singer             B．an advertising agency

    C．a clothing company in Rome            D．the brand name of a sweater

3.Which of the following can be inferred from the passage? 

    A．The two girls are in fact employed by the Lorenzo Bertolla Company.

    B．The MTV generation tend to be more easily influenced by ads.

    C．Traditional advertising is becoming less effective because it's too direct.

    D．Undercover marketing will surely be banned soon by the government.

4.Which of the following would be the best title for the text?

    A．Two Attractive Shoppers          B．Lorenzo Bertolla Sweaters

    C．Ways of Advertising               D．Undercover Marketing

 

I was walking along the deserted main street of a small seaside town in the north of England looking somewhere to make a phone call. My car had broken down outside the town and I wanted to get in touch with the Automobile Association .Low gray clouds were drifting across the sky and there was a cold damp wind blowing off the sea. It had rained in the night and water was dripping from the bare trees that lined the street. I was glad that I was wearing a thick coat.

There was no sign of a call box, nor was there anyone at that early hour I could ask. I had thought I might find a shop selling the Sunday papers or a milkman doing his job, but the town was completely dead.

Then suddenly I found what I was looking for. There was a small post office, and almost hidden from sight in a dark narrow street next to it was the town's only public call box, which badly needed a coat of paint, I hurried forward but stopped in astonishment when I saw through the dirty glass that there was a man inside. He was very fat, and was wearing a cheap blue plastic raincoat and rubber boots. I could not see his face - he was bending forward over the phone with his back pressed against the glass and didn't even raise his head at the sound of my coming nearer and nearer. Carefully and surprisedly, I remained standing a few feet away and lit a cigarette to wait my turn. It was when I threw the dead match on the ground that I noticed something bright red trickling from under the call box door.

The author was walking through the small seaside town__________.

A. late morning        B. early morning

C. before midnight     D. late evening

The weather of the day was ____, when the story happened.

A. windy, cold and cloudy    B. stormy, damp and clear

C. rainy, cold and clear      D. rainy, windy and cold

Why was the author astonished when he saw that there was a man in the call box? Because____.

A. the man inside was still wearing a raincoat

B. he didn't expect it to be taken up

C. the man had his back with him

D. the man did not seem to be moving

The author waited, standing a few feet away from the box because____.

A. it was not safe to be close to the box

B. the man didn't notice his coming

C. he wanted to have a cigarette to calm himself down

D. it was bad manners to overhear other's phone calls

What do you suppose happened to the man in the call box?

A. He slept.

B. He had most probably been killed.

C. He was lost in his important phone call.

D. He was too fat to move around.