Over years of study, Paco has discovered that people act in predictable ways when they are shopping. Successful shops adapt themselves to these habits. For example, people tend to　　1　　to the right when they enter a building. That is why many people have their entrance on the　　2　 . Also, people speed up when they enter shops and need space to　　3　　down. That is why there is often a(n)　　4　　space just inside a shop door giving people a　　5　　to make themselves at home.

　　Men and women shop in different ways. Men like to decide what they want　　6　　they shop. Then they go straight out and get in without buying anything else. Seventy-five percent of men who try clothes on buy them　　7　　away. Only 35 percent of women do the　　8　 . Men also　　9　　not to talk to shop assistants.

　　Women enjoy the shopping　　10　　more. They will shop first and decide what they want later, trying different things out　　11　　the way. Women also like to　　12　　their time. A shopping trip that takes a man and a woman one hour will take two women three hours. Paco suggests that shops provide “nurseries” for　　13　　with video games and a TV turned to a sports channel. The women can then shop in　　14　　while the men play.

　　According to Paco, these differences can　　15　　back to the “hunter-gatherer”period of human history. Men were hunters. They focused on stalking　　16　　and then killing them. Women　　17　　wild vegetables and fruits. They needed to be　　18　 , to talk to each other and to cover as much ground as possible.

　　Every modern city has its shopping area. And the shops are　　19　　of modern, high-tech goods. But the people shopping are　　20　　in the same way that their ancestors did forty thousand years ago.

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