D
When companies do business overseas, they come in contact with people from different cultures.  These individuals often speak a different language and have their own particular custom and manners.  These differences can create problems.
For example, in France, business meetings begin immediately at the scheduled time and everyone is expected to be there.   Foreign business people who are slow in acting are often left outside to cool their heels as a means of letting them know the importance of promptness（准时）. Unless one is aware of such expected behaviors he may end up insulting the people with whom he hopes to establish trade relations.
A second traditional problem is that of monetary conversions(货币兑换).  For example, if a trade is conducted with Russia, payment may be made in rubles.  Of course, this particular type of money used in Russia is of little value to the American firm.  It is, therefore, necessary to exchange the foreign money to American dollars.  How much are these Russian rubles worth in terms of dollars?  This exchange rate is determined by every market, where the money of countries are bought and sold.   Thus there is an established rate, although it is often different from day to day.  For example, the ruble may be worth 0.75 on Monday and 0.72 on Tuesday because of an announced wheat shortage in Russia.  In addition, there is the problem associated with exchange at 0.72.  Some financial institutions may be unwilling to pay this price, feeling that the ruble will sink much lower over the next week.   As a result, exchange may finally come at 0.69.   These "losses" must be accepted by the company as one of the costs of doing business overseas.
A third unique problem is trade barriers.  For one reason or another, all countries impose trade barriers on certain goods crossing their borders.  Some trade barriers are directly related to exports.  For example, the United States permits strategic military material to be shipped abroad only after government permission has been obtained.  Most trade barriers, however, are designed to restrict import.  Two of the most common import barriers are quotas and tariffs.
76. The best title for the passage would be ___.
A. How to Succeed in International Trade
B. Monetary Conversion
C. Trade Barriers
D. Unique Problems in International Trade
77. In France, slow business people ___.
A. are often insulted
B. often suffer from coldness
C. are often left outdoors waiting
D. are often asked to polish their shoes
78. According to the passage, exchange rates ___.
A. seldom change
B. are determined by financial institutions
C. are agreed upon by two trading countries
D. vary from day to day
79. Which of the following is not true according to the passage?
A. Misunderstanding may occur because of the culture differences.
B. Exchange rate can bring losses when doing international trade.
C. Most trade barriers are designed to restrict import.
D. All the exports must get the permission of the government.   .

When the musical sound rings you, you immediately reach for your pocket ready to have a chat．But although you probably use it all the time, have you ever stopped to think about the manners related to talking on the phone? If you haven’t, here are some tips to guide you．
●Always give the person you are calling plenty of time to get to the phone before you hang up．If the person who answers is not the one you want，give your name and ask if you may speak to the person you want．
●Think about the time you call people．Try not to call too early in the morning（before about 9:00）or too late at night（after about 9:30）．Also try not to call at mealtimes．
●If you go by plane to visit your relatives at Christmas, remember to follow airline instructions．Cell phones must be turned off as soon as the plane doors are closed and remain so until the doors open again on arrival．
●When face to face with someone, do not talk on the phone．It is rude to be on the phone when a waiter is trying to take your order in a restaurant, or when you are returning the shoes you have just been trying on in a shop．Finish any face-to-face business before taking a call．Continuing to use the phone while nodding to the person in front of you is quite impolite．
●When in a restaurant with your friends，keep phone conversations short．Make a call only if it is important．Practise speaking in a low voice．If no one looks your way, you’ve got it．
●If you go to a theatre, a concert or a cinema, consider the other people around you．Check that your phone is “off” before you enter．If you are expecting a very important call, put your phone on “vibrate”（振动）and run for the exit as soon as you feel it．If you forget both “off” and “vibrate” and your phone rings, don’t answer it, turn it off straight away．
【小题1】Which is true according to the passage above?

A．You have succeeded in making a call without disturbing others．

B．You have made the phone call brief and interesting．

C．You’ve got the message you are waiting for．

D．You have made a phone call secretly．

When you think of American culture, what first comes to your mind? McDonald’s? Coca Cola? Levi’s? Disneyland? Michael Jordan? Julia Roberts? Many people   1  American culture is a   2 of popular symbols like these. Actually, these symbols are only one    3  part of American culture—pop culture.

What is pop culture? Well, pop is   4   for popular. The origins of pop culture can often be traced to popular movies, television shows, music stars and sports figures. Pop culture is   5  promoted by business and advertising. The most   6  examples of American pop culture appear among high school and college students. Trends (趋势)   7  by famous personalities quickly become part of young people’s    8 .

American pop culture has spread around the world. One major reason for its   9  is that English is a universal language. English is the language of diplomacy, international business and transportation.   10  language and culture go together, learning English means becoming   11  of English-speaking cultures. Besides, America is a world   12  in movies, music and magazines. The kind of American culture   13  in those media is pop culture. Finally, pop culture is easy to package and to   14 . For that reason, it is easy to “sell” to the world.

Many people believe that American pop culture is what American is all   15  . Does pop culture   16   the true culture of America? Yes and no. Pop culture does  17  a portion (比例) of American society — especially the   18  young people that are tuned in to the media. But American pop culture is faddish (流行一时的) and    19   . If you want to learn about real American culture, you’ll have to go a little    20    than McDonald’s.

1.                A．wonder        B．imagine         C．wish D．pretend

2.                A．behavior        B．signal          C．side D．collection

3.                A．small           B．large           C．main D．super

4.                A．good           B．eager          C．known   D．short

5.                A．never          B．only           C．also  D．just

6.                A．famous         B．common        C．obvious   D．helpful

7.                A．set            B．pushed         C．ignored   D．caused

8.                A．hobbies        B．taste           C．admiration D．lifestyles

9.                A．tendency       B．popularity       C．influence D．preference

10.               A．Although       B．Unless         C．How  D．Since

11.               A．aware          B．fond           C．careful    D．tired

12.               A．driver          B．worker         C．leader D．officer

13.               A．written         B．communicated   C．described  D．taught

14.               A．discuss         B．display         C．copy  D．export

15.               A．for            B．about          C．above D．against

16.               A．reflect         B．pay            C．form  D．affect

17.               A．combine        B．follow          C．represent  D．demand

18.               A．urban          B．rural           C．quiet D．diligent

19.               A．difficult        B．simple         C．ever-changing  D．ever-lasting

20.               A．slower         B．farther         C．nearer    D．higher

When you think of American culture, what first comes to your mind? McDonald’s? Coca Cola? Levi’s? Disneyland? Michael Jordan? Julia Roberts? Many people   1.  American culture is a   2. of popular symbols like these. Actually, these symbols are only one    3.  part of American culture—pop culture.

What is pop culture? Well, pop is   4.   for popular. The origins of pop culture can often be traced to popular movies, television shows, music stars and sports figures. Pop culture is   5.  promoted by business and advertising. The most   6.  examples of American pop culture appear among high school and college students. Trends (趋势)   7.  by famous personalities quickly become part of young people’s    8. .

American pop culture has spread around the world. One major reason for its  9.  is that English is a universal language. English is the language of diplomacy, international business and transportation.   10.  language and culture go together, learning English means becoming   11.  of English-speaking cultures. Besides, America is a world   12.  in movies, music and magazines. The kind of American culture   13.  in those media is pop culture. Finally, pop culture is easy to package and to   14. . For that reason, it is easy to “sell” to the world.

Many people believe that American pop culture is what American is all   15.  . Does pop culture   16.   the true culture of America? Yes and no. Pop culture does 17.  a portion (比例) of American society — especially the   18.  young people that are tuned in to the media. But American pop culture is faddish (流行一时的) and    19.   . If you want to learn about real American culture, you’ll have to go a little    20.    than McDonald’s.

21.               A．wonder        B．imagine        C．wish  D．pretend

22.               A．behavior       B．signal          C．side  D．collection

23.               A．small          B．large           C．main  D．super

24.               A．good          B．eager          C．known    D．short

25.               A．never          B．only           C．also  D．just

26.               A．famous         B．common        C．obvious   D．helpful

27.               A．set            B．pushed         C．ignored   D．caused

28.               A．hobbies        B．taste           C．admiration D．lifestyles

29.               A．tendency       B．popularity       C．influence  D．preference

30.               A．Although       B．Unless         C．How  D．Since

31.               A．aware          B．fond           C．careful    D．tired

32.               A．driver          B．worker         C．leader D．officer

33.               A．written         B．communicated   C．described  D．taught

34.               A．discuss         B．display         C．copy  D．export

35.               A．for            B．about          C．above D．against

36.               A．reflect         B．pay            C．form  D．affect

37.               A．combine        B．follow          C．represent  D．demand

38.               A．urban          B．rural           C．quiet D．diligent

39.               A．difficult        B．simple         C．ever-changing  D．ever-lasting

40.               A．slower         B．farther         C．nearer    D．higher

D

When companies do business overseas, they come in contact with people from different cultures.  These individuals often speak a different language and have their own particular custom and manners.  These differences can create problems.

For example, in France, business meetings begin immediately at the scheduled time and everyone is expected to be there.   Foreign business people who are slow in acting are often left outside to cool their heels as a means of letting them know the importance of promptness（准时）. Unless one is aware of such expected behaviors he may end up insulting the people with whom he hopes to establish trade relations.

A second traditional problem is that of monetary conversions(货币兑换).  For example, if a trade is conducted with Russia, payment may be made in rubles.  Of course, this particular type of money used in Russia is of little value to the American firm.  It is, therefore, necessary to exchange the foreign money to American dollars.  How much are these Russian rubles worth in terms of dollars?  This exchange rate is determined by every market, where the money of countries are bought and sold.   Thus there is an established rate, although it is often different from day to day.  For example, the ruble may be worth 0.75 on Monday and 0.72 on Tuesday because of an announced wheat shortage in Russia.  In addition, there is the problem associated with exchange at 0.72.  Some financial institutions may be unwilling to pay this price, feeling that the ruble will sink much lower over the next week.   As a result, exchange may finally come at 0.69.   These "losses" must be accepted by the company as one of the costs of doing business overseas.

A third unique problem is trade barriers.  For one reason or another, all countries impose trade barriers on certain goods crossing their borders.  Some trade barriers are directly related to exports.  For example, the United States permits strategic military material to be shipped abroad only after government permission has been obtained.  Most trade barriers, however, are designed to restrict import.  Two of the most common import barriers are quotas and tariffs.

76. The best title for the passage would be ___.

A. How to Succeed in International Trade

B. Monetary Conversion

C. Trade Barriers

D. Unique Problems in International Trade

77. In France, slow business people ___.

A. are often insulted

B. often suffer from coldness

C. are often left outdoors waiting

D. are often asked to polish their shoes

78. According to the passage, exchange rates ___.

A. seldom change

B. are determined by financial institutions

C. are agreed upon by two trading countries

D. vary from day to day

79. Which of the following is not true according to the passage?

A. Misunderstanding may occur because of the culture differences.

B. Exchange rate can bring losses when doing international trade.

C. Most trade barriers are designed to restrict import.

D. All the exports must get the permission of the government.   .