Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.

Unplugged is being run by Dr Roman Gerodimos，a lecturer in Communication and Journalism at Bournemouth University.During the experiment，Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said：“They’re reporting withdrawal symptoms，overeating，feeling nervous，isolated and disconnected.”

During their 24-hour test，three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline，but of course，they all waited until the next day when they had access to their laptops.

Elliot Day wrote：“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”

From Caroline Scott，we read：“I didn’t expect it，but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to，but It’s not something l would like to do again！”

And Charlotte Gay wrote：“I have to say the most difficult item for me to be without has been  my  mobile；not  only is it a social device，it’s  my main access point of communication.”

Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?

What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.

B.Volunteers weren’t allowed to use any media for 24 hours.

C.Volunteers  were followed around by Dr Roman Gerodimos.

D.Only volunteers in the UK took part in Unplugged experiment.

Which of the following is NOT mentioned about the participants’feelings？

A.Anxious.          B.Lonely            C.Bored.            D.Despaired.

Which of the following is true of Caroline Scott？

A.The media ban affected his temperature.

B.His work went on smoothly without the media.

C.His work was carried on hard without the media.

D.His life was empty without the radio or newspapers.

What can be inferred from the last paragraph?

A.People should use the media devices reasonably.

B.People can easily survive the media devices addict.

C.People can spend more time sleeping in the future.

D.People spend about half the time using the media devices.

The text is most probably a         .

A.newspaper ad           B.book review

C.news report            D.science fiction story

Recently,university students around the world were asked to volunteer in a global experiment called Unplugged.It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours.

Unplugged is being run by Dr Roman Gerodimos，a lecturer in Communication and Journalism at Bournemouth University.During the experiment，Dr Gerodimos said there were already  signs of how much the exercise affected volunteers.He said：“They’re reporting withdrawal symptoms，overeating，feeling nervous，isolated and disconnected.”

During their 24-hour test，three of the experiment’s participants were followed around by a BBC reporter plus cameraman.They were asked to write down 100 lines about their day offline，but of course，they all waited until the next day when they had access to their laptops.

Elliot Day wrote：“Today,my whole morning routine was thrown up into the air.Despite being  aware of the social importance of the media,I was surprised by how empty my life felt without the radio or newspapers.”

From Caroline Scott，we read：“I didn’t expect it，but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to，but It’s not something l would like to do again！”

And Charlotte Gay wrote：“I have to say the most difficult item for me to be without has been  my  mobile；not  only is it a social device，it’s  my main access point of communication.”

Earlier in the year,a UK government study found that in the UK we spend about half our waking hours using the media,often plugged into several things at once.So,with technology continuing to develop at an alarming rate,how much time will you set aside for sleep in the future?

1.What can we learn about the volunteers?

A.Volunteers didn’t write down about their day offline.

B.Volunteers weren’t allowed to use any media for 24 hours.

C.Volunteers  were followed around by Dr Roman Gerodimos.

D.Only volunteers in the UK took part in Unplugged experiment.

2.Which of the following is NOT mentioned about the participants’feelings？

A.Anxious.           B.Lonely            C.Bored.            D.Despaired.

3.Which of the following is true of Caroline Scott？

A.The media ban affected his temperature.

B.His work went on smoothly without the media.

C.His work was carried on hard without the media.

D.His life was empty without the radio or newspapers.

4.What can be inferred from the last paragraph?

A.People should use the media devices reasonably.

B.People can easily survive the media devices addict.

C.People can spend more time sleeping in the future.

D.People spend about half the time using the media devices.

5.The text is most probably a         .

A.newspaper ad             B.book review

C.news report              D.science fiction story

 

Recently, university students around the world were asked to volunteer in a global experiment called Unplugged. It was designed to see how young people would react if they were asked to observe a total media ban by unplugging all forms of media devices for 24 hours．

Unplugged is being run by Dr. Roman Gerodimos, a lecturer in Communication and Journalism at Bournemouth University．During the experiment, Dr. Gerodimos said there were already signs of how much the exercise affected volunteers．He said：“They’re reporting withdrawal symptoms, overeating, feeling nervous, isolated and disconnected．”

During their 24-hour test, three of the experiment’s participants were followed around by a BBC reporter plus cameraman．They were asked to write down 100 lines about their day offline, but of course, they all waited until the next day when they had access to their laptops．

Elliot Day wrote：“Today, my whole morning routine was thrown up into the air．Despite being aware of the social importance of the media, I was surprised by how empty my life felt without the radio or newspapers．”

From Caroline Scott, we read：“I didn’t expect it, but being deprived of the media for 24 hours resulted in my day-to-day activities becoming so much harder to carry out than usual…I didn’t break out in a cold sweat like our lecturer expected us all to, but It’s not something I would like to do again！”

And Charlotte Gay wrote：“I have to say the most difficult item for me to be without has been  my mobile；not only is it a social device, it’s my main access point of communication．”

Earlier in the year, a UK government study found that in the UK we spend about half our waking hours using the media, often plugged into several things at once．So, with technology continuing to develop at an alarming rate, how much time will you set aside for sleep in the future?

1.What can we learn about the volunteers?

A．Volunteers didn’t write down about their day offline．

B．Volunteers weren’t allowed to use any media for 24 hours．

C．Volunteers were followed around by Dr Roman Gerodimos．

D．Only volunteers in the UK took part in Unplugged experiment．

2.Which of the following is NOT mentioned about the participants’ feelings？

A．Anxious．         B．Lonely            C．Bored．          D．Despaired．

3.Which of the following is true of Caroline Scott？

A．The media ban affected his temperature．

B．His work went on smoothly without the media．

C．His work was carried on hard without the media．

D．His life was empty without the radio or newspapers．

4.What can be inferred from the last paragraph?

A．People should use the media devices reasonably．

B．People can easily survive the media devices addict．

C．People can spend more time sleeping in the future．

D．People spend about half the time using the media devices．

5.The text is most probably a         ．

A．newspaper ad      B．book review       C．news report        D．science fiction story

 

Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．
Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．
Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．
Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;
·What kinds of things are we being encouraged to buy by the media?
·Should cars be our primary means of transportation?
·How are television and radio being used now? How could we be using them?
Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"
Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"
Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．
【小题1】What does the underlined word "rebellion" in Paragraph 1 most probably mean?

A．argument	B．violence
C．opposition	D．protection

【小题2】What's the main point of the ad for "Hope" cigarettes?

A．Smoking can help to remove your worries and make you hopeful．

B．Hopefully, the bad taste of the cigarette can help you to quit smoking．

C．You are hopeless at abandoning the habit of smoking．

D．Smoking can ruin you if you are hopelessly addicted to it．

【小题3】Some culture jammers break into websites in order to ________．

A．ask people to be thoughtful consumers．

B．help make the companies better known．

C．encourage people to think less and buy less

D．challenge how people react to sudden changes

【小题4】It can be inferred from the passage ________．

A．Adbusters Media Foundation was founded to fight against deforestation

B．More and more people will know about and even become culture jammers

C．The Culture Jammers Network is made up of annoying trouble makers

D．People can see some of Adbusters ads on TV stations

【小题5】Which of the following best describes what Lasn has done?

A．One step at a time．

B．We can and must change the world．

C．Accept what you can't change．

D．Everyone deserves a second chance．

Kalle Lasn was in a supermarket parking lot one afternoon when he had an experience that changed his life．In order to shop at the store, he needed to put money into the shopping cart to use it．Annoyed that he had to "pay to shop," Lasn jammed the coin into the cart so that it wouldn't work．It was an act of rebellion—the first of many—for Lasn．

Born in Estonia, Kalle Lasn moved to Australia as a young man and then later to Japan, where he founded a marketing research firm in Tokyo．Eventually, Lasn moved to Canada and for several years produced documentaries （纪录片） for public television．In the late 1980s, Lasn made an advertisement that spoke out against the logging industry and the deforestation going on in the Pacific Northwest．When he tried to show his ad on TV, though, no station in this area would give him airtime．In response, Lasn and a colleague founded Adbusters Media Foundation, a company for the "Human right to communicate．

Adbusters produces magazine, newspaper, and TV ads with a social message．Many use humor and irony to make their points: In one, for example, a man chain smokes a brand of cigarettes called "Hope"．In another, a child is dressed in an outfit used in fast-food ads．Next to the child is a note from its mother telling the restaurant to leave her child alone．

Adbusters also has a magazine and a web site, the Culture Jammers Network, whose members include students, artists, and activists as well as educators and businesspeople interested in social change．Many of these "culture jammers" are working to raise awareness about different social issues by hosting events like "Buy Nothing Day" , " No Car Day" and "TV Turnoff Week" ．Lasn and his partners hope these events will encourage people to think about questions such as;

·What kinds of things are we being encouraged to buy by the media?

·Should cars be our primary means of transportation?

·How are television and radio being used now? How could we be using them?

Some culture jammers are using other methods to challenge how people think．Some pretend to be shoppers．They move items in stores from one shelf to another making it difficult for people to find things easily．Other culture jammers break into large company well sites and jam them so that they become unusable．The goal in both cases ia to prevent "Business as usual" and to gel people to ask themselves questions such as "Why am I shopping here?" or "Why should I buy this product?"

Lasn and members of the Culture Jammers Network want to make people aware of social issues, but they also believe it's important to think of solutions, too．"A lot of people tell you everything that's wrong but they never say much about how to fix these problems," says Lasn．"But there is plenty we can do．If you start despairing, you have lost everything．"

Though many TV stations still won't show Adbusters' " uncommercials" , some cable TV stations have started to．People all over the world have joined the Culture Jammers Network and are doing their part to promote social change．

1.What does the underlined word "rebellion" in Paragraph 1 most probably mean?

A．argument	B．violence
C．opposition	D．protection

2.What's the main point of the ad for "Hope" cigarettes?

A．Smoking can help to remove your worries and make you hopeful．

B．Hopefully, the bad taste of the cigarette can help you to quit smoking．

C．You are hopeless at abandoning the habit of smoking．

D．Smoking can ruin you if you are hopelessly addicted to it．

3.Some culture jammers break into websites in order to ________．

A．ask people to be thoughtful consumers．

B．help make the companies better known．

C．encourage people to think less and buy less

D．challenge how people react to sudden changes

4.It can be inferred from the passage ________．

A．Adbusters Media Foundation was founded to fight against deforestation

B．More and more people will know about and even become culture jammers

C．The Culture Jammers Network is made up of annoying trouble makers

D．People can see some of Adbusters ads on TV stations

5.Which of the following best describes what Lasn has done?

A．One step at a time．

B．We can and must change the world．

C．Accept what you can't change．

D．Everyone deserves a second chance．