完形填空

阅读下面短文，掌握其大意；然后从各题所给的A、B、C和D选项中，选出最佳选项。

　　One factor that can influence consumers is their mood(情绪)state．Mood may be described 　　1　　 a temporary and mild positive or negative feeling that is generalized and not tied to any particular circumstance．Moods should be 　　2　　 from feelings which are usually much more stronger 　　3　　 to specific circumstances, and often conscious．In one sense, the effect of a consumer's mood can be thought of in 　　4　　 the same way as our reactions to the 　　5　　 of our friends-when our friends are happy and “up”, that tends to influence us positively, but when they are “down”, that can have a negative impact on us．　　6　　, consumers operating under a given mood state tend to react to stimuli(刺激因素)in a direction consistent with that mood state．Thus, for example, we should expect to see consumers in a positive mood state evaluate products in more of a 　　7　　 manner than they would when not in such a state．Moreover, mood states appear able to enhance(增强)a consumer's memory．

　　Moods appear to be readily influenced by marketing 　　8　　．For example, the rhythm(节奏), pitch, and volume of music has been shown to influence behavior such as 　　9　　 of time spent in supermarkets or intention to purchase products．In addition, advertising can influence consumer's moods which, in 　　10　　, are more likely to influence consumers' reactions to products．

完形填空

　　One summer day my father sent me to buy wire for our farm．At 16, I like 　　1　　 better than driving our truck, 　　2　　 this time I was not happy．My father told me I’d have to ask for credit at the store．

　　Sixteen is a 　　3　　 age, when a young man wants respect, not charity．It was 1976, and the ugly 　　4　　 of racial discrimination was 　　5　　 a fact of life．I’d seen my friends ask for credit and then stand, head down, while the store owner 　　6　　 whether they were “good for it”．

　　I knew black youths just like me who were 　　7　　 like thieves by the store clerk each time they went into a grocery．

　　My father was 　　8　　．We paid our debts．But before harvest, cash was short．Would the store owner 　　9　　 us?

　　At Davis’a store, Buck Davis stood behind the cash desk, talking to a farmer．I nodded 　　10　　 I passed him on my way to the hardware shelves．When I brought my 　　11　　 to the cash desk, I said 　　12　　, “I need to put this on credit．”

　　The farmer gave me an amused distrustful 　　13　　．But Buck’s face didn’t change．“Sure, ”he said 　　14　　．“Your daddy is 　　15　　 good for it．”He 　　16　　 to the other man．“This here is one of James Williams’s sons．”

　　The farmer nodded in a neighborly 　　17　　．I was filled with pride．James Williams’s son．Those three words had opened a door to an adult’s respect and trust．

　　That day I discovered that the good name my parents had 　　18　　 brought our whole family the respect of our neighbors．Everyone knew what to 　　19　　 from a Williams：a decent person who kept his word and respected himself 　　20　　 much to do wrong．

完形填空

　　One summer day my father sent me to buy wire for our farm．At 16, I liked 　　1　　 better than driving our truck, 　　2　　 this time I was not happy．My father had told me I’d have to ask for credit at the store．

　　Sixteen is a 　　3　　 age, when a young man wants respect, not charity．It was 1976, and the ugly 　　4　　 of racial discrimination was 　　5　　 a fact of life．I’d seen my friends ask for credit and then stand, head down, while the store owner 　　6　　 whether they were“good for it．”I knew black youths just like me who were 　　7　　 like thieves by the store clerk each time they went into a grocery．

　　My family was 　　8　　．We paid our debts．But before harvest, cash was short．Would the store owner 　　9　　 us?

　　At Davis’s store, Buck Davis stood behind the cash desk, talking to a farmer．I nodded 　　10　　 I passed him on my way to the hardware shelves．When I brought my 　　11　　 to the cash desk, I said 　　12　　,“I need to put this on credit．”

　　The farmer gave me an amused, distrustful 　　13　　．But Buck’s face didn’t change．“Sure,”he said 　　14　　．“Your daddy is 　　15　　 good for it．”He 　　16　　 to the other man．“This here is one of James Williams’s sons．”

　　The farmer nodded in a neighborly 　　17　　．I was filled with pride．James Williams’s son．Those three words had opened a door to an adult’s respect and trust．

　　That day I discovered that the good name my parents had 　　18　　 brought our whole family the respect of our neighbors．Everyone knew what to 　　19　　 from a Williams：a decent person who kept his word and respected himself 　　20　　 much to do wrong．